by Noah Geisel
My life is such that I attend a fair number of meetings. In recent years, a vogue best practice that has emerged is to start off the agenda with Norms. For the uninitiated, this is the new word for rules. A facilitator could probably explain better than I that norms are not exactly rules as one does not follow nor break norms; norms are simply the behaviors that we collaboratively agree to exhibit. You know the drill: “One person speaks at a time.” “All ideas will be heard and respected.” My favorite norm (I’m being sincere here!) is one I learned during an ADL World of Difference training: Oops & Ouch.
The Oops & Ouch rule, er, norm, is an invaluable tool in groups and meetings. The idea is simple: If I say something that I subsequently wish I could take back, I am encouraged to say, “Oops.” Think of it as a verbal Mulligan. A second chance to make a first impression. Likewise, if I am hurt, offended or in any way negatively impacted by something someone else says or does, I let it be known not by screaming, pointing or demanding an immediate letter of resignation but rather respond, “Ouch.” Instead of kicking the desktop computer (here, symbolizing our meeting) to the floor in frustration at its refusal to cooperate, this norm allows us to do a calm Control + Alt + Delete and reset relations.
An important piece of the Oops and Ouch norm is that we are assuming good intent in others. Even if we can’t assume it, we must give the benefit of the doubt. With this foundation in place, we are empowered to let someone know with a single word that all is not well on the USS Good Meeting cruise ship and that we need to recheck the navigation tools before we steer straight into a dark storm that knocks out power to the freezers and all causes all of the vacationers to get E.coli poisoning at the evening’s Tiki barbecue.
But enough with my B-rate analogies. The catalyst to my writing this comes from the bullet-proof tiger of an analogy that is John T. Spencer’s running blog posts on his Living Facebook Experiment.
Imagine the more civilized world of digital citizenship in which we would be living if in addition to the “Like” button, Facebook offered us the ability to click “Oops” or “Ouch” on any post. It would be great if our email apps and providers would afford us the same luxury. Who among us would not cherish the opportunity to go back and eat crow with a humble “Oops” declaration? (Though likely none of us more so than this guy)
Better yet, allow yourself the fantasy that we all practiced Mr. Spencer’s experiment. This would mean that Living Facebook would include rolling down the window to yell “Ouch” to an inconsiderate driver or saying “Oops” after being informed that it will ALWAYS be too soon to crack Michael Jackson jokes.
Best of all would be the fact that instead of thinking you awkward, listeners would know exactly what you were talking about. It is, after all, an experiment in living Facebook, and if there is one norm ubiquitous in most our lives, it is Facebook.
Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts
Sunday, June 5, 2011
Oops & Ouch
by Noah Geisel
My life is such that I attend a fair number of meetings. In recent years, a vogue best practice that has emerged is to start off the agenda with Norms. For the uninitiated, this is the new word for rules. A facilitator could probably explain better than I that norms are not exactly rules as one does not follow nor break norms; norms are simply the behaviors that we collaboratively agree to exhibit. You know the drill: “One person speaks at a time.” “All ideas will be heard and respected.” My favorite norm (I’m being sincere here!) is one I learned during an ADL World of Difference training: Oops & Ouch.
The Oops & Ouch rule, er, norm, is an invaluable tool in groups and meetings. The idea is simple: If I say something that I subsequently wish I could take back, I am encouraged to say, “Oops.” Think of it as a verbal Mulligan. A second chance to make a first impression. Likewise, if I am hurt, offended or in any way negatively impacted by something someone else says or does, I let it be known not by screaming, pointing or demanding an immediate letter of resignation but rather respond, “Ouch.” Instead of kicking the desktop computer (here, symbolizing our meeting) to the floor in frustration at its refusal to cooperate, this norm allows us to do a calm Control + Alt + Delete and reset relations.
An important piece of the Oops and Ouch norm is that we are assuming good intent in others. Even if we can’t assume it, we must give the benefit of the doubt. With this foundation in place, we are empowered to let someone know with a single word that all is not well on the USS Good Meeting cruise ship and that we need to recheck the navigation tools before we steer straight into a dark storm that knocks out power to the freezers and all causes all of the vacationers to get E.coli poisoning at the evening’s Tiki barbecue.
But enough with my B-rate analogies. The catalyst to my writing this comes from the bullet-proof tiger of an analogy that is John T. Spencer’s running blog posts on his Living Facebook Experiment.
Imagine the more civilized world of digital citizenship in which we would be living if in addition to the “Like” button, Facebook offered us the ability to click “Oops” or “Ouch” on any post. It would be great if our email apps and providers would afford us the same luxury. Who among us would not cherish the opportunity to go back and eat crow with a humble “Oops” declaration? (Though likely none of us more so than this guy)
Better yet, allow yourself the fantasy that we all practiced Mr. Spencer’s experiment. This would mean that Living Facebook would include rolling down the window to yell “Ouch” to an inconsiderate driver or saying “Oops” after being informed that it will ALWAYS be too soon to crack Michael Jackson jokes.
Best of all would be the fact that instead of thinking you awkward, listeners would know exactly what you were talking about. It is, after all, an experiment in living Facebook, and if there is one norm ubiquitous in most our lives, it is Facebook.
My life is such that I attend a fair number of meetings. In recent years, a vogue best practice that has emerged is to start off the agenda with Norms. For the uninitiated, this is the new word for rules. A facilitator could probably explain better than I that norms are not exactly rules as one does not follow nor break norms; norms are simply the behaviors that we collaboratively agree to exhibit. You know the drill: “One person speaks at a time.” “All ideas will be heard and respected.” My favorite norm (I’m being sincere here!) is one I learned during an ADL World of Difference training: Oops & Ouch.
The Oops & Ouch rule, er, norm, is an invaluable tool in groups and meetings. The idea is simple: If I say something that I subsequently wish I could take back, I am encouraged to say, “Oops.” Think of it as a verbal Mulligan. A second chance to make a first impression. Likewise, if I am hurt, offended or in any way negatively impacted by something someone else says or does, I let it be known not by screaming, pointing or demanding an immediate letter of resignation but rather respond, “Ouch.” Instead of kicking the desktop computer (here, symbolizing our meeting) to the floor in frustration at its refusal to cooperate, this norm allows us to do a calm Control + Alt + Delete and reset relations.
An important piece of the Oops and Ouch norm is that we are assuming good intent in others. Even if we can’t assume it, we must give the benefit of the doubt. With this foundation in place, we are empowered to let someone know with a single word that all is not well on the USS Good Meeting cruise ship and that we need to recheck the navigation tools before we steer straight into a dark storm that knocks out power to the freezers and all causes all of the vacationers to get E.coli poisoning at the evening’s Tiki barbecue.
But enough with my B-rate analogies. The catalyst to my writing this comes from the bullet-proof tiger of an analogy that is John T. Spencer’s running blog posts on his Living Facebook Experiment.
Imagine the more civilized world of digital citizenship in which we would be living if in addition to the “Like” button, Facebook offered us the ability to click “Oops” or “Ouch” on any post. It would be great if our email apps and providers would afford us the same luxury. Who among us would not cherish the opportunity to go back and eat crow with a humble “Oops” declaration? (Though likely none of us more so than this guy)
Better yet, allow yourself the fantasy that we all practiced Mr. Spencer’s experiment. This would mean that Living Facebook would include rolling down the window to yell “Ouch” to an inconsiderate driver or saying “Oops” after being informed that it will ALWAYS be too soon to crack Michael Jackson jokes.
Best of all would be the fact that instead of thinking you awkward, listeners would know exactly what you were talking about. It is, after all, an experiment in living Facebook, and if there is one norm ubiquitous in most our lives, it is Facebook.
Sunday, March 20, 2011
Advertise and Market Your Business With Facebook Ads
From time immemorial, companies have relied heavily on advertising to reach out to their target customers and get their message across to those who count the most. With the growth, popularity and massive reach of social media and online advertising, businesses are now looking beyond the traditional tools of advertising. This brings them to Facebook Advertising.
What is Facebook Advertising? (Facebook Ads)
If you look at your profile page, you will be able to spot Facebook Ads that show up to the right of your page. These ads usually have a title, body and an image. With the help of Facebook Advertising, companies can run extremely targeted and easily customisable advertising campaigns to promote their business, products & services, a page on their website, or even their own Facebook Page.
Designing your Facebook Ad
In order to design a well targeted ad, you must -
• Identify your goals - what do you want to promote?
• Identify who you want to reach with your Facebook ads based on demographics such as age, gender, location, education, workplace, political views and relationship status.
• Create your ad using a strong call to action, title, body and image
• Target your ad
• Set a budget for your ad campaign
• Review your ad and make necessary changes
• Submit your ad for approval
• Follow the policies defined by Facebook and wait for your ad to be approved.
What are the Benefits of Using Facebook Ads?
1. Demographic Targeting
A majority of the people who have advertised their brand using Facebook ads vouch for their effectiveness in targeting and engaging customers based on demographics such as age, location, gender, political views, educational and work status etc. What this means is that users see only those ads which are relevant to them based on their preferences, likes and interests, thus reducing chances of waste. These users are likely to be most receptive to your ads, increases your chances of connecting with them.
2. Flexibility in Setting Ad Budget
You have total control over how much you want to spend on advertising by effectively pricing your ad campaign based on cost per click. Test your ads, monitor your spends and make necessary changes to your campaigns.
3. Ease of Use
The Facebook Ads section is very easy to use by almost anyone. Once you have looked through the profiles of your fans to understand their preferences, you can easily design your ad using the most targeted Title, Body Copy and even a relevant image. Adding a strong call-to-action is very important.
4. Customer Interaction & further Publicity
Users can like your ads. When they do, friends of your fans also get to know about it, thus creating greater visibility for your brand and ad.
Track and monitor your ad campaigns closely to understand what works best for your business. Chances are that you will see a significant rise in traffic, fan base and inquires.
What is Facebook Advertising? (Facebook Ads)
If you look at your profile page, you will be able to spot Facebook Ads that show up to the right of your page. These ads usually have a title, body and an image. With the help of Facebook Advertising, companies can run extremely targeted and easily customisable advertising campaigns to promote their business, products & services, a page on their website, or even their own Facebook Page.
Designing your Facebook Ad
In order to design a well targeted ad, you must -
• Identify your goals - what do you want to promote?
• Identify who you want to reach with your Facebook ads based on demographics such as age, gender, location, education, workplace, political views and relationship status.
• Create your ad using a strong call to action, title, body and image
• Target your ad
• Set a budget for your ad campaign
• Review your ad and make necessary changes
• Submit your ad for approval
• Follow the policies defined by Facebook and wait for your ad to be approved.
What are the Benefits of Using Facebook Ads?
1. Demographic Targeting
A majority of the people who have advertised their brand using Facebook ads vouch for their effectiveness in targeting and engaging customers based on demographics such as age, location, gender, political views, educational and work status etc. What this means is that users see only those ads which are relevant to them based on their preferences, likes and interests, thus reducing chances of waste. These users are likely to be most receptive to your ads, increases your chances of connecting with them.
2. Flexibility in Setting Ad Budget
You have total control over how much you want to spend on advertising by effectively pricing your ad campaign based on cost per click. Test your ads, monitor your spends and make necessary changes to your campaigns.
3. Ease of Use
The Facebook Ads section is very easy to use by almost anyone. Once you have looked through the profiles of your fans to understand their preferences, you can easily design your ad using the most targeted Title, Body Copy and even a relevant image. Adding a strong call-to-action is very important.
4. Customer Interaction & further Publicity
Users can like your ads. When they do, friends of your fans also get to know about it, thus creating greater visibility for your brand and ad.
Track and monitor your ad campaigns closely to understand what works best for your business. Chances are that you will see a significant rise in traffic, fan base and inquires.
Is Twitter Good for Business - Whether or Not Twitter Is a Waste of Time for Your Home Business
Many people with home businesses are wondering is Twitter good for business, or is it a waste of time.
The answer may surprise you a bit.
The fact is that Twitter can be good for business if used correctly. It can be good for business if you go in knowing what role Twitter will play, because believe it or not you probably won't gain many sales or downline members from Twitter.
Why the Answer to "Is Twitter Good for Business" Can Be Confusing
The reason that this question's answer could lead to confusion is quite simple. It's because of the fact that Twitter alone will be highly unlikely to lead to any sort of sales for your home business, or new downline members for your network marketing business.
So you shouldn't use Twitter with any hope of, or any intention of creating business or profiting. It's not that it can't happen, but direct transactions because of Twitter will be few and far between.
But does that mean that Twitter is a total waste of time? Does that mean that you shouldn't use Twitter? Nope! Not at all...You should use Twitter, and use it often.
Here's why...
Twitter is simply a way to keep your name and your brand out there in front of people. It's a way to make you a real person to those that are reading your other content as well. It makes you more of real person. It also gives you a chance to let people know about new content that you're posting.
But a word of warning on that...don't ONLY tweet things that have to do with promoting your business. In fact, don't even MOSTLY promote your business. Mostly you should talk about normal everyday stuff. You should tweet about your family, your dog, and then your business. Talking only about your business will turn people off, and any trust that you build with your Twitter for all of your other efforts, will be lost.
In fact it could backlash, and turn those that read your other content off to that content as well, creating a negative affect.
Using Twitter for your business is not a waste of time if done right. It can be a great piece of the pie, however it's not an end game, it should never be your sole marketing method, and you should go in with the right intentions.
In that case the answer to your question is Twitter good for business is YES, if done correctly!
The answer may surprise you a bit.
The fact is that Twitter can be good for business if used correctly. It can be good for business if you go in knowing what role Twitter will play, because believe it or not you probably won't gain many sales or downline members from Twitter.
Why the Answer to "Is Twitter Good for Business" Can Be Confusing
The reason that this question's answer could lead to confusion is quite simple. It's because of the fact that Twitter alone will be highly unlikely to lead to any sort of sales for your home business, or new downline members for your network marketing business.
So you shouldn't use Twitter with any hope of, or any intention of creating business or profiting. It's not that it can't happen, but direct transactions because of Twitter will be few and far between.
But does that mean that Twitter is a total waste of time? Does that mean that you shouldn't use Twitter? Nope! Not at all...You should use Twitter, and use it often.
Here's why...
Twitter is simply a way to keep your name and your brand out there in front of people. It's a way to make you a real person to those that are reading your other content as well. It makes you more of real person. It also gives you a chance to let people know about new content that you're posting.
But a word of warning on that...don't ONLY tweet things that have to do with promoting your business. In fact, don't even MOSTLY promote your business. Mostly you should talk about normal everyday stuff. You should tweet about your family, your dog, and then your business. Talking only about your business will turn people off, and any trust that you build with your Twitter for all of your other efforts, will be lost.
In fact it could backlash, and turn those that read your other content off to that content as well, creating a negative affect.
Using Twitter for your business is not a waste of time if done right. It can be a great piece of the pie, however it's not an end game, it should never be your sole marketing method, and you should go in with the right intentions.
In that case the answer to your question is Twitter good for business is YES, if done correctly!
Is Twitter a Waste of Time - The Truth About Twitter and Your Home Business That Nobody Else Tells!
If you're like a lot of people who have a home business, and you're spending time on Twitter, you've probably asked yourself "Is Twitter a Waste of Time".
This is especially true if you're not getting a lot of results with it.
But the fact is that most people with home businesses, especially those with network marketing businesses use Twitter wrong.
How to Use Twitter So It's NOT a Waste of Your Time
Twitter is one of the most popular social networks that there are online behind only Facebook.
Therefore avoiding Twitter or writing it off may seem like a bad idea. But then again, it's only a bad idea if you're going to use Twitter incorrectly.
How do you use Twitter correctly for you home business? Well first of all, you have to understand that Twitter is likely not going to gain you any new customers, downline members, or any sort of closing transaction from your Tweets alone.
So if you're Tweeting "come check out this great opportunity" and leaving a link to your opportunity site, you're not going to get very far. I'm not saying that nobody will ever join, but it's not going to be often enough to even cover your hosting costs for your website.
On the other hand, Twitter is tremendous for branding, for building relationships with your readers, for keeping up with downline members, and for establishing yourself as both an expert, but even more importantly...as a PERSON!
You see from the above paragraph...Twitter does have a lot of benefits for your business. It's basically a great way to easily keep your name and brand in front of people. People have short memories online and need to be reminded often of who you are and why it's important for them to know.
But you also have to remember that people don't EVER go on sites like Facebook and Twitter to be sold. They go there to socialize, and sending out a link to your opportunity, or for someone to buy your ebook with every single Tweet is not social...it's just simply annoying. Don't be annoying on Twitter.
Be a likable person on Twitter. Be a helpful person on Twitter. When you send people links, make it links to stuff that they'll enjoy and be able to use, and that doesn't always have to involve YOU. People will be interested in the same interesting articles that you find anywhere. Whether it's on some other marketers blog, a Drudge Report article, CNN, Fox News, etc. And then when you add your own links they won't tend to mind as much.
Is Twitter a waste of time...depends on how you use it I guess.
This is especially true if you're not getting a lot of results with it.
But the fact is that most people with home businesses, especially those with network marketing businesses use Twitter wrong.
How to Use Twitter So It's NOT a Waste of Your Time
Twitter is one of the most popular social networks that there are online behind only Facebook.
Therefore avoiding Twitter or writing it off may seem like a bad idea. But then again, it's only a bad idea if you're going to use Twitter incorrectly.
How do you use Twitter correctly for you home business? Well first of all, you have to understand that Twitter is likely not going to gain you any new customers, downline members, or any sort of closing transaction from your Tweets alone.
So if you're Tweeting "come check out this great opportunity" and leaving a link to your opportunity site, you're not going to get very far. I'm not saying that nobody will ever join, but it's not going to be often enough to even cover your hosting costs for your website.
On the other hand, Twitter is tremendous for branding, for building relationships with your readers, for keeping up with downline members, and for establishing yourself as both an expert, but even more importantly...as a PERSON!
You see from the above paragraph...Twitter does have a lot of benefits for your business. It's basically a great way to easily keep your name and brand in front of people. People have short memories online and need to be reminded often of who you are and why it's important for them to know.
But you also have to remember that people don't EVER go on sites like Facebook and Twitter to be sold. They go there to socialize, and sending out a link to your opportunity, or for someone to buy your ebook with every single Tweet is not social...it's just simply annoying. Don't be annoying on Twitter.
Be a likable person on Twitter. Be a helpful person on Twitter. When you send people links, make it links to stuff that they'll enjoy and be able to use, and that doesn't always have to involve YOU. People will be interested in the same interesting articles that you find anywhere. Whether it's on some other marketers blog, a Drudge Report article, CNN, Fox News, etc. And then when you add your own links they won't tend to mind as much.
Is Twitter a waste of time...depends on how you use it I guess.
How To Stay Safe On Social Network Sites
Social-networking sites might be fun and beneficial, but these sites also have security risks. If you love to explore social networking sits, you should take precautions so that you can stay safe. The purpose of social networking sits is diverse. Some of them are purely social. These websites allow the users to establish friendships or romantic relationships. On the other hand, there are many other social networking sites that mostly focus on establishing business connections. Whatever the purpose is, in all these sites, the users share their personal and professional information. And here the problem starts. Many people don't know how much information to reveal. Talk to a computer tech support provider for computer help in this regard.
While sharing information through these social networking sits, you should remember that the more information is shared, the more options you give to the malicious people and it becomes easier for them to take advantage of you. They can use your personal information to conduct a social engineering attack. For instance, if you share your location, hobbies, interests, and friends, cyber criminals can impersonate a trusted friend. Even they can also convince you so that you share other personal or financial data. That is not all. These social networking sites are hugely popular and the attackers use them to distribute malicious code. Given below are some of the important tips to stay safe on social networking sites.
Before using any social networking site, you should remember that the internet is a public resource. You should only post information that you are comfortable with anyone seeing. While posting information and photos in your profile and in blogs remember once anything is posted online, you can't retract it. You may remove the information from the site, but it's saved or cached versions may still exist on other's computer. So, before posting, think twice.
You should be cautious of strangers. In the realm of the internet it is very easy for people to misrepresent their identities and motives. So, it is recommended to consider limiting the people. While interacting with people you do not know, be cautious about the amount of information you reveal.
You should also evaluate your settings. The default settings for most of the social networking sites allow anyone to see your profile. So, you should customize your settings to restrict access to only certain people. It is also suggested to review your security and privacy settings on a regular basis to ensure that your choices are still appropriate. This is because sites may change their options periodically.
While using any third-party applications, be careful. There are many third-party applications that provide entertainment or functionality, but it is recommended to avoid applications that seem suspicious. You should modify the settings to limit the amount of information that could be accessed by the application.
While sharing information through these social networking sits, you should remember that the more information is shared, the more options you give to the malicious people and it becomes easier for them to take advantage of you. They can use your personal information to conduct a social engineering attack. For instance, if you share your location, hobbies, interests, and friends, cyber criminals can impersonate a trusted friend. Even they can also convince you so that you share other personal or financial data. That is not all. These social networking sites are hugely popular and the attackers use them to distribute malicious code. Given below are some of the important tips to stay safe on social networking sites.
Before using any social networking site, you should remember that the internet is a public resource. You should only post information that you are comfortable with anyone seeing. While posting information and photos in your profile and in blogs remember once anything is posted online, you can't retract it. You may remove the information from the site, but it's saved or cached versions may still exist on other's computer. So, before posting, think twice.
You should be cautious of strangers. In the realm of the internet it is very easy for people to misrepresent their identities and motives. So, it is recommended to consider limiting the people. While interacting with people you do not know, be cautious about the amount of information you reveal.
You should also evaluate your settings. The default settings for most of the social networking sites allow anyone to see your profile. So, you should customize your settings to restrict access to only certain people. It is also suggested to review your security and privacy settings on a regular basis to ensure that your choices are still appropriate. This is because sites may change their options periodically.
While using any third-party applications, be careful. There are many third-party applications that provide entertainment or functionality, but it is recommended to avoid applications that seem suspicious. You should modify the settings to limit the amount of information that could be accessed by the application.
Social Media Marketing Guidelines
Marketing in general is a very serious business and if you refuse or delay your marketing you will have no business of any kind. To be able to market effectively will require time, money or a combination of both. Social media marketing is a slightly different animal to ordinary marketing.
Social media marketing can be a key component to add to your marketing arsenal, but you have to realise that although the basics of marketing always remain the same, social media marketing has an exciting element attached to it and that is the power of networking.
If you are not the type of person who wants to network then maybe social media marketing will not be for you. However if you are a social animal then platforms like Facebook and Twitter are the places to be on a regular basis.
Being successful with your social media marketing is all about following a few guidelines in order to be attractive to your readers.
1. Be a real person and connect with people on a one to one basis. Connection is your number one goal here, because it says everything about you. If you are great at connecting with people then your following will grow rapidly
2. Be real nice and do not upset people. Attacking people or annoying them will end up with you being rejected by the very people you want to influence. Become attractive in everything you do on these sites and make sure you do repel anyone.
3. Have fun and be creative on the social media sites. We all need to laugh, smile and be happy. So make sure you are someone who people just love to be around. Think of it as if you are at a party, how would you connect with people there?
4. If you have a business do not become a sales person on your personal sites, because this is a complete turn off. Consider creating a business page to provide valuable and unique content. Keep business and personal stuff separate, if you can.
5. Keep things fresh and positive, but avoid things like politics and religion. We all have our own views, beliefs and we are entitled to our opinions. But people come on to these to enjoy themselves not to be lectured to about what you believe in.
In Conclusion
I have found from many previous mistakes that it is not the best policy to mix business with pleasure whilst being involved in social media marketing. However this is just one point of view that others may disagree with and that is fine.
We all have our own ways of doing things, but I think everyone will agree that we should not be too serious with anything that we are trying to achieve on social media sites. Make your social media experience an enjoyable and happy one moving forward.
Paul Bursey was a police officer/detective in London for 33 years and is now an entrepreneur, successful network marketer, internet marketer and publisher.Social media marketing can be a key component to add to your marketing arsenal, but you have to realise that although the basics of marketing always remain the same, social media marketing has an exciting element attached to it and that is the power of networking.
If you are not the type of person who wants to network then maybe social media marketing will not be for you. However if you are a social animal then platforms like Facebook and Twitter are the places to be on a regular basis.
Being successful with your social media marketing is all about following a few guidelines in order to be attractive to your readers.
1. Be a real person and connect with people on a one to one basis. Connection is your number one goal here, because it says everything about you. If you are great at connecting with people then your following will grow rapidly
2. Be real nice and do not upset people. Attacking people or annoying them will end up with you being rejected by the very people you want to influence. Become attractive in everything you do on these sites and make sure you do repel anyone.
3. Have fun and be creative on the social media sites. We all need to laugh, smile and be happy. So make sure you are someone who people just love to be around. Think of it as if you are at a party, how would you connect with people there?
4. If you have a business do not become a sales person on your personal sites, because this is a complete turn off. Consider creating a business page to provide valuable and unique content. Keep business and personal stuff separate, if you can.
5. Keep things fresh and positive, but avoid things like politics and religion. We all have our own views, beliefs and we are entitled to our opinions. But people come on to these to enjoy themselves not to be lectured to about what you believe in.
In Conclusion
I have found from many previous mistakes that it is not the best policy to mix business with pleasure whilst being involved in social media marketing. However this is just one point of view that others may disagree with and that is fine.
We all have our own ways of doing things, but I think everyone will agree that we should not be too serious with anything that we are trying to achieve on social media sites. Make your social media experience an enjoyable and happy one moving forward.
He is absolutely committed to coaching and assisting people succeed in online businesses.
Twitter - The Traffic-Building Opportunity of This Decade for Your Business
Twitter has proved a unique way to build relationships with potential customers. It is the fastest traffic-building opportunity of this decade for your business when you know how to create a buzz around the 140 characters you send each time you hit that Tweet button.
Some think this is an exaggeration. Nothing could be further from the truth, and big businesses know this. Once you begin noticing just how many businesses have actually taken Twitter to heart, you will begin realizing just how much money you are leaving on the table if you haven't got your own profile on Twitter.
Twitter is your chance to build relationships with new followers, and things shared on Twitter have their very own way of reaching the entire internet in a matter of mere minutes once retweets start building traffic for you. Previously, internet marketers speculated much on building lists. The bad thing is, however, that many filter away e-mails - rather than clicking that unsubscribe-button, so the number of followers you have may be considerably lower than you thought. Even worse, when having a list of say 10,000 people you are paying a certain fee to run your e-mails to that list - when you might have saved a considerable amount if only half of those actually read your e-mails.
This has proved to be one of the strengths of Twitter, because people interact much more on this wonderful micro-blogging channel that has been termed by some the king of social media. Regardless of whether it's Twitter or Facebook that has that title, one thing is certain: those who are not using Twitter are losing a lot of money and are losing out on the fantastic traffic-building potential.
Using Twitter for your business will grow your traffic-building potential - sometimes even doubling traffic within as little as weeks once there is a buzz surrounding your tweets.
Get That Unique Twist of Your Tweets on Twitter
Whether it's a funny video, a new commercial or a new product, each well-written tweet has the potential of being retweeted by ALL your followers. Just imagine putting one grain of rice in the first field of a chessboard, and doubling the number of grains for each field. 1 becomes 2, which becomes 4. When you have reached the tenth field you reach 512, At the 20th field you will get over 500,000 grains of rice.
Even though you can't always anticipate a doubling of your tweets, you can expect traffic to grow exponentially as people begin enjoying your writing style, your sense of humor, your videos or even your announcements of competitions with nice prizes. You don't have to spend 1,000$ dollars to get branded. Even smart little things can end up being shared virally on the internet when people beginning appreciating you understand the relationship-building element of Twitter.
Some think this is an exaggeration. Nothing could be further from the truth, and big businesses know this. Once you begin noticing just how many businesses have actually taken Twitter to heart, you will begin realizing just how much money you are leaving on the table if you haven't got your own profile on Twitter.
Twitter is your chance to build relationships with new followers, and things shared on Twitter have their very own way of reaching the entire internet in a matter of mere minutes once retweets start building traffic for you. Previously, internet marketers speculated much on building lists. The bad thing is, however, that many filter away e-mails - rather than clicking that unsubscribe-button, so the number of followers you have may be considerably lower than you thought. Even worse, when having a list of say 10,000 people you are paying a certain fee to run your e-mails to that list - when you might have saved a considerable amount if only half of those actually read your e-mails.
This has proved to be one of the strengths of Twitter, because people interact much more on this wonderful micro-blogging channel that has been termed by some the king of social media. Regardless of whether it's Twitter or Facebook that has that title, one thing is certain: those who are not using Twitter are losing a lot of money and are losing out on the fantastic traffic-building potential.
Using Twitter for your business will grow your traffic-building potential - sometimes even doubling traffic within as little as weeks once there is a buzz surrounding your tweets.
Get That Unique Twist of Your Tweets on Twitter
Whether it's a funny video, a new commercial or a new product, each well-written tweet has the potential of being retweeted by ALL your followers. Just imagine putting one grain of rice in the first field of a chessboard, and doubling the number of grains for each field. 1 becomes 2, which becomes 4. When you have reached the tenth field you reach 512, At the 20th field you will get over 500,000 grains of rice.
Even though you can't always anticipate a doubling of your tweets, you can expect traffic to grow exponentially as people begin enjoying your writing style, your sense of humor, your videos or even your announcements of competitions with nice prizes. You don't have to spend 1,000$ dollars to get branded. Even smart little things can end up being shared virally on the internet when people beginning appreciating you understand the relationship-building element of Twitter.
Social Networking Has The Power
Social Networking has the power to enable both experienced and inexperienced Marketers to build a list of prospective customers with very little or... no outlay.
There are numerous ways to set up an online business, with very little or no outlay providing you have either a laptop or a computer and an internet connection you have the tools to set you in the right direction.. There are quite a few Social Networking Sites so its worth researching into which works best for you.
Of course once people come to know you, you can promote your product more successfully. It is a vast internet market which can be used for social or business opportunity. Many different niches are out there with Social Networking sites being a good place to start.
The world is your oyster as the internet reaches almost every part of the world so this gives you access to vast traffic opportunity.... Now everyone knows to be successful in business you have to build a customer base, or list of prospective customers, this is crucial in any business and Social Networking can be the way to achieve this and make this possible.
Think about what you want for your business and what will work best for you!!.. Building your customer base is crucial, but first you need to build trust and more importantly... show you can be trusted. People buy from people they trust, that's a fact. If they do not trust you they will NOT BUY FROM YOU. Building trust takes time so you need to allow time for this it will not happen overnight, so be patient.
This is where Social Networking has the power, almost like building a relationship which of course it is..... but building a relationship with your customers. You need to be sincere, you will soon be found out if you are not. Do not pretend or try to be an expert if you are not, people will soon see through this and you will then lose any credibility you had.
Be sincere customers will not expect you to know all the answers but trying to find a solution will go a very long way to help build that trust. Customers will then see you as the person they will return to in the future. So just to go over what Social Networking can do for you,.. this is a way of building your online business customer base even friendships are made here.
There is no better way to build a successful business.
Put all this into practice and you are well on your way to see that Social Networking has the Power.
There are numerous ways to set up an online business, with very little or no outlay providing you have either a laptop or a computer and an internet connection you have the tools to set you in the right direction.. There are quite a few Social Networking Sites so its worth researching into which works best for you.
Of course once people come to know you, you can promote your product more successfully. It is a vast internet market which can be used for social or business opportunity. Many different niches are out there with Social Networking sites being a good place to start.
The world is your oyster as the internet reaches almost every part of the world so this gives you access to vast traffic opportunity.... Now everyone knows to be successful in business you have to build a customer base, or list of prospective customers, this is crucial in any business and Social Networking can be the way to achieve this and make this possible.
Think about what you want for your business and what will work best for you!!.. Building your customer base is crucial, but first you need to build trust and more importantly... show you can be trusted. People buy from people they trust, that's a fact. If they do not trust you they will NOT BUY FROM YOU. Building trust takes time so you need to allow time for this it will not happen overnight, so be patient.
This is where Social Networking has the power, almost like building a relationship which of course it is..... but building a relationship with your customers. You need to be sincere, you will soon be found out if you are not. Do not pretend or try to be an expert if you are not, people will soon see through this and you will then lose any credibility you had.
Be sincere customers will not expect you to know all the answers but trying to find a solution will go a very long way to help build that trust. Customers will then see you as the person they will return to in the future. So just to go over what Social Networking can do for you,.. this is a way of building your online business customer base even friendships are made here.
There is no better way to build a successful business.
Put all this into practice and you are well on your way to see that Social Networking has the Power.
How To Use Social Networking For Your Business
Learning how to use social networking for your business can be something every businessman can learn. Others struggle in finding ways to get started and ways to begin with social networking. But anyone can get themselves started in the right direction.
What is YouTube, Facebook and Twitter? Well, those are just a few social networking sites that you can use to help promote and stretch forth the promotion of your business. Once you can master using these sites, you can be able to move on and keep promoting your business with other social networking sites.
Did you know that you can promote your company on those ads on Facebook?
It's really easy and many people have done it already. You can also open up a Facebook fan page for your company. That way, you know who you are reaching out to. You also wanna build relationships within the social sites your apart of.
Did you know that YouTube is great too?
YouTube is really great because thousands of people are on it everyday. Upload and create a few videos that explain what your company is trying to offer. Don't forefront also build relationships and subscribers within this community. The more subs you get, the better.
One tip you can use when learning how to use social networking for your business is to identify what your business is mainly trying to do. If your one who is trying to create a business about weight loss but talks about something else then nothing will happen.
Another cool tip you can use when learning how to use social networking for your business is to remember who you are trying reach. Always give people basic info on what they want and give them further assistance by recommending to them (of course, your business).
What don't know about doing this is the importance of it all. Know that using these sites can really help catapult your business to having lots of people know about it. Don't forget to invest your time and money in the right places.
My last tip you can use when learning how to use these sites for your business is to find people to do it for you. Many are very expensive but there are some that are within reach of every business. Just always remember that all of this will take time to see your company flourish the way that you really want it to.
What is YouTube, Facebook and Twitter? Well, those are just a few social networking sites that you can use to help promote and stretch forth the promotion of your business. Once you can master using these sites, you can be able to move on and keep promoting your business with other social networking sites.
Did you know that you can promote your company on those ads on Facebook?
It's really easy and many people have done it already. You can also open up a Facebook fan page for your company. That way, you know who you are reaching out to. You also wanna build relationships within the social sites your apart of.
Did you know that YouTube is great too?
YouTube is really great because thousands of people are on it everyday. Upload and create a few videos that explain what your company is trying to offer. Don't forefront also build relationships and subscribers within this community. The more subs you get, the better.
One tip you can use when learning how to use social networking for your business is to identify what your business is mainly trying to do. If your one who is trying to create a business about weight loss but talks about something else then nothing will happen.
Another cool tip you can use when learning how to use social networking for your business is to remember who you are trying reach. Always give people basic info on what they want and give them further assistance by recommending to them (of course, your business).
What don't know about doing this is the importance of it all. Know that using these sites can really help catapult your business to having lots of people know about it. Don't forget to invest your time and money in the right places.
My last tip you can use when learning how to use these sites for your business is to find people to do it for you. Many are very expensive but there are some that are within reach of every business. Just always remember that all of this will take time to see your company flourish the way that you really want it to.
Sunday, January 30, 2011
Connect with Sanjay Dalal, CEO - Founder of OGoing - B2B Social Network
Connect with Sanjay Dalal, CEO & Founder of OGoing Inc.
Create your own business profile on OGoing, and begin making connections, building relationships, and creating new opportunities today!
Get started on the Leading B2B Social Network for Business: http://ogoing.com
OGoing - What's Going On?
Need OGoing for your exclusive business community? Go Here to Learn More and Get Started: http://ogoing.com/enterprise
Thursday, December 23, 2010
Private Social Networking for Business
When a business uses public social networks such as Facebook, Twitter, LinkedIn, YouTube, Flickr, MySpace, Plaxo, and social networking media services, it realizes many benefits: Promotion & marketing of business brand, finding new prospects, creating fan base, entering new markets, offering incentives & coupons, capturing customer feedback and defending the business brand!
What is Private Social Networking, and How can Private Social Networks help the Business?
Private Social Networks - PSNs provide the core features & functionality of Public Social Networks... Making new connections, creating & sharing of profiles, sharing of information, ideas & feedback, collaboration, learning & networking, and promoting the business brand. However there is one significant difference: PSNs are completely private; meaning, only the business & its users have access to private social networking and the exclusive business community!
Five Benefits of PSNs - Private Social Networks: This is the way to go!
1. Deeper Relationships - PSNs allow businesses to build longer-lasting, deeper, profitable relationships with the constituents. Importantly, the private community is engaged and is always connected with "what's going on". PSN members connect, share ideas, ask questions & learn more from the experts. Customers share useful information & valuable feedback openly, and frequently. This creates greater goodwill and builds considerable member & customer loyalty. PSNs help businesses retain, manage, engage & grow the customer base (and reduce customer churn). PSNs help grow partner channels, and make them even more productive.
2. Collaborative Culture - PSNs help build a thriving company culture that transforms the organization into an interactive, engaging community that begins to share ideas, make new connections, collaborate, and leverage expertise rapidly and frequently. As more users use PSNs, more ideas get generated & shared, more collaboration & group coordination begins to happen, more projects get managed on time, and more issues get tracked & resolved. In short, a collaborative organizational culture emerges when a company uses PSN.
3. Exclusivity - Exclusivity is key to Private Social Networking. A Private Social Network is exclusive to only the invited users and business community. Customers, partners & members are aware that they belong to an exclusive private community, and will love to be part of it! Outside users (including competition) have no access to the PSN.
4. Privacy & Security - On a PSN, the organization controls & manages access to all users of the network. There is complete privacy of the user information since the PSN is under business' management. PSNs are completely secured. Outside users cannot simply get into a PSN. Finally, all shared information by the members of a PSN remains private within the community.
5. Business Branding - A business is able to manage & maintain its brand on a PSN with ease. PSNs offer many customization options - logos, banners, network names, modules, messaging, workflow & more. A business is able to fine-tune & customize a PSN such that it becomes an extension of its brand or website.
Best of all, the competition has no idea, nor access to an organization's private social network. Hence, the competition cannot benefit from the PSN.
Finally, PSN - Private Social Networks can be selectively public, and can help the business build & promote the business brand on major public social networks.
Learn more about Private Social Networking and Private Social Networks - PSNs:
oGoing - Leading provider of Private Social Networks & Social Networking Solutions for Business.
Attend our weekly webinar on the key benefits of Private Social Networks & the pitfalls of Public Social Networks. Go here to register & attend.
Learn more about oGoing here: http://www.ogoing.com/
About oGoing - oGoing is the leading provider of private social networks & exclusive social networking solution for business community & organizations.
Wednesday, November 24, 2010
Social Media Marketing Solution for Small Business
Introducing oGoing Small Business Social Media Marketing Solution. OGoing is pleased to announce the all new, innovative Social Media Marketing solution that will have an immediate impact on the Business Topline - Growth in Sales!oGoing Small Business Social Media Marketing Solution contains:
1. Social Media Strategic Marketing Plan & Campaign to jump start your sales! Now!
2. Creation of business profiles on major social networks including Twitter, LinkedIn, Groupon, Craigslist, YouTube, MySpace, Flickr & Facebook. Creation of private online business community to manage and grow your loyal customer base.
3. Complete branding & design of the business profiles, making your online business brand customer-friendly, and ready for business.
4. Daily, Bi-Weekly or Weekly social media promotions, messages, updates & online marketing of your business products, services, launches, events, news, coupons, discounts & latest offers on these social networks, and your private community.
5. Generation & management of new leads, prospects and customers from the combined Social Media Strategic Marketing Plan & Campaign Execution. Tracking and Analysis of what's happening with your business brand and what people are saying about you.
6. Extensive Reports on the Social Media Marketing plan, campaign activities, what's working, what's going on regarding your business brand, changes and optimized solutions.
7. Training & Complete Support to maximize profits from all your social media marketing & social networking communities
The oGoing Social Media Marketing Solution is guaranteed to grow your business! Now!!
Here's something even more exciting:The oGoing Small Business Social Media Marketing Solution is available now for only $99 a month (with a one-time $199 setup fee). This is our introductory offer, and will not last forever.
We are confident that you won't find a better solution elsewhere to get your business going on social networking & social media. (And did I mention you get complete support!) OGoing guarantees to grow your business using online social media & social networking!
Contact oGoing today to get started... Call 949-288-6880 or Toll-Free 888-856-8881, and ask about the oGoing Small Business Social Media Marketing Solution.
OGoing is a leading social media marketing solution company, that has launched new business innovation with OGoing Private Social Networks for business.
Sincere regards,
Sanjay Dalal
CEO & Founder, oGoing Inc.
http://www.ogoing.com/enterprise
Friday, November 19, 2010
Five Benefits of Private Social Networks
There are many benefits when a business uses public social networks such as Facebook, Twitter, LinkedIn, YouTube, Flickr, MySpace & emerging social media services! Here are just a few advantages: Promote & market business brand, find new prospects, create fan base, enter new markets, offer incentives & coupons, capture customer feedback and defend business brand!
What are Private Social Networks for Business? And what are some of the key benefits...
Private Social Networks - PSNs provide the core features & functionality of Public Social Networks... Making new connections, creating & sharing of profiles, sharing of information, ideas & feedback, collaboration, learning & networking, and promoting your brand. However there is one significant difference: PSNs are completely private; meaning, only the business & its population have access to the private business community!
Five Benefits of PSNs - Private Social Networks: This is the way to go!
1. Exclusivity - Exclusivity is key to Private Social Network. A Private Social Network is exclusive to only the invited users and business community. Customers, partners & members are aware that they belong to an exclusive private community, and will love to be part of it! No outsiders have access to the PSN.
2. Privacy & Security - On a PSN, the organization controls & manages access to all users of the network. There is complete privacy of the user information since the PSN is under business' management. PSNs are completely secured. Outside users cannot simply get into a PSN. Finally, all shared information by the members of a PSN remains private within the community.
3. Business Branding - A business is able to manage & maintain its brand on a PSN with ease. PSNs offer many customization options - logos, banners, network names, modules, messaging, workflow & more. A business is able to fine-tune & customize a PSN such that it becomes an extension of its brand or website.
4. Deeper Relationships - PSNs allow businesses to build longer-lasting, deeper, profitable relationships with the constituents. Importantly, the private community is engaged and is always connected with "what's going on". Users now connect & learn more about their business colleagues. Members share useful information & valuable feedback openly, and frequently. This creates greater goodwill and builds considerable member & customer loyalty. PSNs help businesses retain, manage, engage & grow the customer base (and reduce customer churn). PSNs help grow partner channels, and make them even more productive.
5. Collaborative Culture - PSNs help build a thriving company culture that transforms the organization into an interactive, engaging community that begins to share ideas, make new connections, collaborate, and leverage expertise rapidly and frequently. As more users use PSNs, more ideas get generated & shared, more collaboration & group coordination begins to happen, more projects get managed on time, and more issues get tracked & resolved. In short, a collaborative organizational culture emerges when a company uses PSN.
Best of all, your competition has no idea or no access to your private social network. Hence, your competition cannot have any advantage from your PSN.
Finally, PSN - Private Social Networks can be selectively public, and can help your business build & promote your brand on the major public social networks.
Want to learn more about innovations in Private Social Networks - PSNs?
Take a look at oGoing - Leading provider of Private Social Networks & Social Networking Solutions for Business.
Learn more about oGoing here: http://www.ogoing.com
Thursday, November 18, 2010
Private Social Networks for Business
There are many benefits when a business uses public social networks such as Facebook, Twitter, LinkedIn, YouTube, Flickr, MySpace & emerging social media services! Here are just a few benefits: Promote & market your brand, find new prospects, create fan base, enter new markets, offer incentives & coupons, capture customer feedback and defend your brand!
However, public social networks can also be dangerous for your business:
Here are the Five Pitfalls of public social networks for your business: Be in the know!
1. Information Security - All business information that is put on these public social networks is public (Everything! Don't get mislead that your business information is safe. Anything you share on these public networks becomes public knowledge!)
2. Network Access - Employees of the company setup & share public profiles on these public networks (your business loses control, as employees access these public networks and share sensitive information, knowingly or unknowingly; as more employees get on these social networks, greater is the risk of your business information going in wrong hands!)
3. Industry Compliance - Public social networks offer minimum to no industry compliance, security & regulatory support (Sharing of any information about your customers, partners or members, knowingly or unknowingly, on these public networks can be detrimental to your business.)
4. Competition - Your competition will love you for using these public social networks (the more information you share on these public social networks, the better your competition learns about you, your customers & your business; and your competition will use this knowledge to win against you!)
5. Customers - Your customers, members and partners may hesitate to do business with you over public social networks (Concerns over sharing of their profiles, sharing of critical business information, security, and saying something in a public forum that will be taken out of context prevents external users to do business on public social networks).
What are Private Social Networks for Business? And what are some of the key benefits...
Private Social Networks - PSNs provide the core features & functionality of Public Social Networks... Making new connections, creating & sharing of profiles, sharing of information, ideas & feedback, collaboration, learning & networking, and promoting your brand. However there is one significant difference: PSNs are completely private; meaning, only the business & its population have access to the private business community!
Five Benefits of PSNs - Private Social Networks: This is the way to go!
1. Exclusivity - Exclusivity is key to Private Social Network. A Private Social Network is exclusive to only the invited users and business community. Customers, partners & members are aware that they belong to an exclusive private community, and will love to be part of it! No outsiders have access to the PSN.
2. Privacy & Security - On a PSN, the organization controls & manages access to all users of the network. There is complete privacy of the user information since the PSN is under business' management. PSNs are completely secured. Outside users cannot simply get into a PSN. Finally, all shared information by the members of a PSN remains private within the community.
3. Business Branding - A business is able to manage & maintain its brand on a PSN with ease. PSNs offer many customization options - logos, banners, network names, modules, messaging, workflow & more. A business is able to fine-tune & customize a PSN such that it becomes an extension of its brand or website.
4. Deeper Relationships - PSNs allow businesses to build longer-lasting, deeper, profitable relationships with the constituents. Importantly, the private community is engaged and is always connected with "what's going on". Users now connect & learn more about their business colleagues. Members share useful information & valuable feedback openly, and frequently. This creates greater goodwill and builds considerable member & customer loyalty. PSNs help businesses retain, manage, engage & grow the customer base (and reduce customer churn). PSNs help grow partner channels, and make them even more productive.
5. Collaborative Culture - PSNs help build a thriving company culture that transforms the organization into an interactive, engaging community that begins to share ideas, make new connections, collaborate, and leverage expertise rapidly and frequently. As more users use PSNs, more ideas get generated & shared, more collaboration & group coordination begins to happen, more projects get managed on time, and more issues get tracked & resolved. In short, a collaborative organizational culture emerges when a company uses PSN.
Best of all, your competition has no idea or no access to your private social network. Hence, your competition cannot benefit from your PSN.
Finally, PSN - Private Social Networks can be selectively public, and can help your business build & promote your brand on the major public social networks.
Want to learn more about Private Social Networks - PSNs?
Take a look at oGoing - Leading provider of Private Social Networks & Social Networking Solutions for Business.
Attend our weekly webinar on the key benefits of Private Social Networks & the pitfalls of Public Social Networks. Go here to register & attend.
Learn more about oGoing here: http://www.ogoing.com
About oGoing - oGoing is the leading provider of private social networks & social networking solution for business community & organizations.
Wednesday, November 3, 2010
The Pitfalls of Public Social Networks
Why Your Business May Not Use public social networks such as Facebook, Twitter or LinkedIn to do business?
Learn about the pitfalls of public social networks, and the importance of private social networks for your business.
Attend the Webinar: oGoing Presents "Your Network is Your Business" every Wednesday at 10 am PST.
We all love public social networks because they allow us to connect, engage, share ideas, network, find prospects, market, and promote our brand! However, did you know about the:
Top Five Dangers of Public Social Networks:
1. All business information on these public networks is public! Don't get fooled from these public social networks when they tell you that your information is secure. There is “no privacy!”. Don't take our word. Read what's going on here:
Two House members asked Facebook Inc. for more details about the way applications on the social network handle user information, following revelations of new privacy concerns.U.S. Reps. Edward Markey (D., Mass.) and Joe Barton (R., Texas) sent Facebook Chief Executive Mark Zuckerberg a letter expressing concerns that "third-party applications gathered and transmitted personally identifiable information about Facebook users and those users' friends." The two representatives are co-chairmen of the House Bipartisan Privacy Caucus. Learn more
2. Each employee of your company must create a separate public profile on these public social networks. When more employees of your company use these public networks and create new public profiles, the more your business is at risk! The risk of your business sensitive internal information getting shared knowingly or unknowingly through these public profiles by any of your employees increases exponentially!
3. These public social networks offer minimum to no compliance & regulatory support. Many industries such as Finance, Healthcare, Government & Defense require compliance & security, and have strict regulations on sharing of sensitive internal information. Many of these public networks do not offer any measures wherein they will protect your business sensitive information. Rather, they encourage you to share as much information as possible. Think twice before putting any business information on these public social networks.
4. Your competition will love you for using these public social networks. Since your competition can see everything that you do, how you do your business online on these public social networks, who shares information from your company, who are your followers, customers & users and much more. The more public social networks your business uses, the more information you share about your business online, the more your competition learns about you, and ultimately utilizes this knowledge to win against you!
5. Your customers and partners may hesitate to do business with you over public social networks. Whereas, they may initially work with you on these public social networks thinking it's cool, but eventually, they will become reluctant in sharing information & feedback with you owing to privacy concerns as well. Imagine if your customer shares something sensitive over a public social network. What if your customer bad mouths you? What could happen? Again, your competition will have a field day with this.
These are just a few reasons on why your business must re-think using public social networks for doing business!
RSVP HERE
"Your Network is Your Business" (tm)
Learn about the pitfalls of public social networks, and the importance of private social networks for your business.
Attend the Webinar: oGoing Presents "Your Network is Your Business" every Wednesday at 10 am PST.
"Your Network is Your Business" (tm)
Sincere regards,
CEO & Founder
oGoing Inc.
Private Social Networks for your business, community or organization
oGoing Inc. is an Irvine Chamber of Commerce member, and a registered California Small Business.
Thursday, October 21, 2010
The Danger of Public Social Networks
Why your Business may not use public social networks such as Facebook, Twitter or LinkedIn to do business?
Top Five Reasons - The Danger of Public Social Networks:
1. All business information on these public networks is public! Don't get fooled from these public social networks when they tell you that your information is secure. There is “no privacy!”. Don't take our word. Read what's going on here:
Two House members asked Facebook Inc. for more details about the way applications on the social network handle user information, following revelations of new privacy concerns.U.S. Reps. Edward Markey (D., Mass.) and Joe Barton (R., Texas) sent Facebook Chief Executive Mark Zuckerberg a letter expressing concerns that "third-party applications gathered and transmitted personally identifiable information about Facebook users and those users' friends." The two representatives are co-chairmen of the House Bipartisan Privacy Caucus. Learn more
2. Each employee of your company must create a separate public profile on these public social networks. When more employees of your company use these public networks and create new public profiles, the more your business is at risk! The risk of your business sensitive internal information getting shared knowingly or unknowingly through these public profiles by any of your employees increases exponentially!
3. These public social networks offer minimum to no compliance & regulatory support. Many industries such as Finance, Healthcare, Government & Defense require compliance & security, and have strict regulations on sharing of sensitive internal information. Many of these public networks do not offer any measures wherein they will protect your business sensitive information. Rather, they encourage you to share as much information as possible. Think twice before putting any business information on these public social networks.
4. Your competition will love you for using these public social networks. Since your competition can see everything that you do, how you do your business online on these public social networks, who shares information from your company, who are your followers, customers & users and much more. The more public social networks your business uses, the more information you share about your business online, the more your competition learns about you, and ultimately your competition utilizes this knowledge to win against you!
5. Your customers and partners may hesitate to do business with you over public social networks. Whereas, they may initially work with you on these public social networks thinking it's cool, but eventually, they will become reluctant in sharing information & feedback with you owing to privacy concerns as well. Imagine if your customer shares something sensitive over a public social network (and now everyone knows about it!). What if your customer bad mouths you? What could happen to your brand or image? Again, your competition will have a field day with this.
These are just a few reasons on why your business must re-think using public social networks for doing business!
Public Social Networks can be great for promoting your brand, external marketing, market research, public news & events, sharing public ideas & updates, gathering external feedback & more. However, the moment you begin sharing personal information, business sensitive information, start interacting with your clients & partners, and sharing private information about your business initiatives, you must reconsider using these public social networks.
Public Social Networks can be great for promoting your brand, external marketing, market research, public news & events, sharing public ideas & updates, gathering external feedback & more. However, the moment you begin sharing personal information, business sensitive information, start interacting with your clients & partners, and sharing private information about your business initiatives, you must reconsider using these public social networks.
Learn about the pitfalls of public social networks, and the importance of private social networks for your business! Why should your business consider a private social network?
Attend the online Webinar: oGoing Presents "It's my private social network" every Wednesday at 10 am PST (pacific time).
Sincere regards,
CEO & Founder
oGoing Inc.
Private Social Networks for your business, community or organization
Tuesday, October 5, 2010
Private Social Network for your Business, Community or Organization
| |
| Launch your private, branded social network using oGoing social networking solution in a matter of hours. Let oGoing worry about hosting, managing & supporting your social networking application. A business, community, association, chamber or organization can immediately get going with oGoing social network for its teams, departments, members, communities, customers, partners, suppliers, professionals & more... If you use emails to communicate with your teams, clients, prospects, channels & partners, you need oGoing private social network! "Your Network is Your Business!" (tm) oGoing is not Facebook, not Twitter, not LinkedIn. oGoing is your organization's own private social network. |
| See how oGoing helps ABAOC - Asian Business Assocation Orange County connect the members, find new opportunities & promote business networking. Learn more |
| See how oGoing helps TiE Southern California for the TiECon SoCal 2010 conference, and connect TiECon attendees, exchange needs & facilitate collaboration among TiE members. Learn more |
| See how oGoing helps University of California at Irvine students connect, find new friends, and share useful information. Learn more |
| See how oGoing helps greater Irvine area professionals & Irvine Chamber of Commerce members connect & build a thriving online business community. Learn more Interested in learning more about oGoing Private Social Networking Solution? Contact oGoing today for your private social networking needs... oGoing Inc. is an Irvine Chamber of Commerce member, and a certified California Small Business. oGoing is centrally located in Irvine in Orange County, California. |
Friday, June 25, 2010
Enterprise IT Challenged by User Demands
Cisco announced the results of a survey exploring the security implications of social networking and the use of personal devices in the enterprise. Perhaps the most telling finding was that employees continue to work around restrictive corporate IT security policies.
Why do businesspeople, including senior corporate executives, continue to bypass their own IT organizations? Typically, the most common complaint is a lack of agility -- an inability to meet the business technology needs of internal stakeholders in a timely manner.
Another significant finding: 71 percent of the survey respondents said that overly strict security policies have a negative impact on hiring and retaining talented employees under age 30.
Conducted on behalf of Cisco by InsightExpress, the survey polled 500 IT security professionals across the United States, Germany, Japan, China and India. The results illustrate that the consumer influence on enterprise IT is growing and that more employees are bringing personal devices and applications into the network, presenting new business opportunities and security challenges.
Unrelenting Demand for New Business Technology
The survey explores the changing enterprise security landscape due to the evolving requirements of today's borderless networks, the benefits and drawbacks of accommodating an increasingly mobile workforce, and the challenges of protecting sensitive and proprietary data.
Highlights of the latest market study include:
- More than half of the survey respondents have determined that their employees use unsupported applications – such as Social networking (68 percent), Collaborative (47 percent), Peer to peer (47 percent), Cloud (33 percent).
- Nearly half (41 percent) of the respondents have determined that employees have been using unsupported devices, and more than one-third of that number said they have had a breach or loss of information due to unsupported network devices.
- Despite these trends, about half (53 percent) of the IT respondents said they are likely to allow personal devices on the network in the next 12 months and 7 percent already support personal devices.
- More than half (51 percent) listed "social networking" as one of the top three biggest security risks to their organization, while one in five (19 percent) considers it the highest risk.
- Social networking tools are an unprecedented and highly beneficial tool for many parts of organizations, including human resources, marketing and customer service.
- Nearly three out of four survey respondents said that overly strict security policies have a moderate or significant negative impact on hiring and retaining employees under age 30.
Managed service providers and their cloud-based managed security service offerings can enable corporate IT leaders to be more responsive to the business technology needs of their internal and external customers -- by out-tasking routine networking applications and thereby freeing up staff time.
Tuesday, June 8, 2010
What's oGoing on? Sanjay Dalal, CEO and Founder, oGoing Inc.
Sanjay Dalal, CEO and Founder, oGoing Inc. is on oGoing...
Follow Sanjay Dalal here: http://www.ogoing.com/sanjaydalal
About oGoing:
oGoing is the most innovative Real-time Social Communications service for businesses, organizations, communities & websites.
Learn more: http://www.ogoing.com
Features:
1. Get started with private, secured, white-labeled oGoing social network for your Business
2. Create inspiring business profiles with photo, name, bio, website & custom categories.
3. Find and follow colleagues & experts, learn more about them, make new connections & expand your network
4. Send updates upto one page in length on what you are working on from anywhere
5. Share and like updates with your team or with everyone in the company
6. Engage in real-time conversations with colleagues; analyze and search important conversations
7. Collaborate with documents, share files & images along with the updates to get inputs & share ideas
8. Share internal or external website or URL links of any length to your updates
9. Exchange short private messages with followers on your network,
10. Get instant notification for replies, direct messages & new followers
11. Setup Tabs & Categories to collaborate around Ideas, Customers, Competition, Projects, Wins & more
12. Setup a private Group for your team, and share group updates with members of your Group
13. Search and analyze relevant trending topics, most Liked & most Shared topics, and all conversations
14. Connect with oGoing on the Apple iPhone, Blackberry or Windows Mobile
15. Deploy oGoing for your enterprise with APIs, enterprise integration, branding and more
Services:
oGoing Real-time Social Communications is great for businesses, communities, websites, professionals & more...
oGoing BizConnect - Real-time Social Communications for company-wide Business communications.Deploy oGoing BizConnect for 20 to 100,000 users in your organization.
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oGoing ChamberConnect - Real-time B2B Social and Business Networking for Chambers of Commerce, Community & Membership Organizations, and Professional associations.
oGoing MarketConnect - Real-time Social Communications for Marketing departments. Deploy oGoing MarketConnect to connect, market and inform clients & prospects.
oGoing CustomerConnect - Real-time Social Communications for Customers. Build a thriving & engaging Customer Community with oGoing CustomerConnect.
oGoing IdeasConnect - Real-time Social Communications for generating the best Ideas. Build an innovative Ideas Community with oGoing IdeasConnect.
oGoing SocialConnect - Real-time Social Communications to promote and market your business on oGoing and major social media networks including Twitter, Facebook, LinkedIn
oGoing WebConnect - Real-time Social Communications & Social Network for your website. Convert your passive website into an engaging, active, viral community that buys more of your products & services.
Benefits:
Key Benefits of deploying oGoing Real-time Social Communications for your business, community or organization:
1. Increased Speed of Communication
2. Creating New Connections
3. Greater Knowledge Flow & Access
4. Building Global Community
5. Company Culture Building
6. Better Group Coordination
7. Improved Team Collaboration
8. Faster Issue-Tracking
9. Engaged Customers & Partners
10. Making Communication Fun
oGoing = Better Business Execution
Connections are made among co-workers, and ideas & knowledge are communicated frequently. Collective expertise is leveraged, frequent collaboration becomes a norm, and your organization stays on top!
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