When a business uses public social networks such as Facebook, Twitter, LinkedIn, YouTube, Flickr, MySpace, Plaxo, and social networking media services, it realizes many benefits: Promotion & marketing of business brand, finding new prospects, creating fan base, entering new markets, offering incentives & coupons, capturing customer feedback and defending the business brand!
What is Private Social Networking, and How can Private Social Networks help the Business?
Private Social Networks - PSNs provide the core features & functionality of Public Social Networks... Making new connections, creating & sharing of profiles, sharing of information, ideas & feedback, collaboration, learning & networking, and promoting the business brand. However there is one significant difference: PSNs are completely private; meaning, only the business & its users have access to private social networking and the exclusive business community!
Five Benefits of PSNs - Private Social Networks: This is the way to go!
1. Deeper Relationships - PSNs allow businesses to build longer-lasting, deeper, profitable relationships with the constituents. Importantly, the private community is engaged and is always connected with "what's going on". PSN members connect, share ideas, ask questions & learn more from the experts. Customers share useful information & valuable feedback openly, and frequently. This creates greater goodwill and builds considerable member & customer loyalty. PSNs help businesses retain, manage, engage & grow the customer base (and reduce customer churn). PSNs help grow partner channels, and make them even more productive.
2. Collaborative Culture - PSNs help build a thriving company culture that transforms the organization into an interactive, engaging community that begins to share ideas, make new connections, collaborate, and leverage expertise rapidly and frequently. As more users use PSNs, more ideas get generated & shared, more collaboration & group coordination begins to happen, more projects get managed on time, and more issues get tracked & resolved. In short, a collaborative organizational culture emerges when a company uses PSN.
3. Exclusivity - Exclusivity is key to Private Social Networking. A Private Social Network is exclusive to only the invited users and business community. Customers, partners & members are aware that they belong to an exclusive private community, and will love to be part of it! Outside users (including competition) have no access to the PSN.
4. Privacy & Security - On a PSN, the organization controls & manages access to all users of the network. There is complete privacy of the user information since the PSN is under business' management. PSNs are completely secured. Outside users cannot simply get into a PSN. Finally, all shared information by the members of a PSN remains private within the community.
5. Business Branding - A business is able to manage & maintain its brand on a PSN with ease. PSNs offer many customization options - logos, banners, network names, modules, messaging, workflow & more. A business is able to fine-tune & customize a PSN such that it becomes an extension of its brand or website.
Best of all, the competition has no idea, nor access to an organization's private social network. Hence, the competition cannot benefit from the PSN.
Finally, PSN - Private Social Networks can be selectively public, and can help the business build & promote the business brand on major public social networks.
Learn more about Private Social Networking and Private Social Networks - PSNs:
oGoing - Leading provider of Private Social Networks & Social Networking Solutions for Business.
Attend our weekly webinar on the key benefits of Private Social Networks & the pitfalls of Public Social Networks. Go here to register & attend.
Learn more about oGoing here: http://www.ogoing.com/
About oGoing - oGoing is the leading provider of private social networks & exclusive social networking solution for business community & organizations.
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