March 2010, 100 iPod Touch Top Search Keywords

By Luis Galarza - Internet Marketing Tips.

From March 2010 List Of 100 Top Search Keywords Use By Web Users To Find Each Of The Apple iPod Touch!...

Photo by CrunchGear.

One of the first things you need to know when you want to start selling on the Internet is what it's on demand, what people is buying or shopping for, which are those hot products to sell online that will actually turn a well plan marketing campaign into revenue...

But, your the research process don't finish there, now that you know what's selling, you need to dig deeper and find out exactly what search terms web users are applying to find those products just like we did with the Transformers search keywords. Spotting hot trends in any market takes some time and skills, but if you are willing to do your home work, your efforts can paid off every single time you plan a new campaign.


The Keyword List.

The list bellow will be set up the following way: Key-phrase first, then the search count. OK, here are the best 100 search terms for this trendy and popular product:

 iPod Touch.

1    I. T.    14,767
2    christmas theme I. T.     11,022
3    apple I. T.           2,122
4    I. T. downloads                    1,876
5    I. T. games              1,330
6    I. T. applications      1,005
7    I. T. jailbreak                  930
8    how does the I. T. wheel work     827
9    apps for I. T.                 758
10    I. T. wallpapers      750
11    I. T. user manual                719
12    I. T. accessories            715
13    new I. T. screen     654
14    cheap I. T.          650
15    I. T. app        582
16    unlock I. T.        550
17    compare and contrast iphone and I. T.          468
18    new I. T.            451
19    I. T. apps      446
20    I. T. 3rd generation             436
21    free I. T. apps             430
22    jailbreak I. T. 1.1.3     415
23    I. T. cases         401
24    touch apple ipod software     390
25    I. T. wont unlock          384
26    apple I. T. instructions       370
27    apple I. T. screen     355
28    free I. T. downloads        331
29    best I. T. apps     329
30    I. T. case           310
31    I. T. repository    302
32    download free I. T. games     299
33    song from I. T. commercial    292
34    free I. T. games            288
35    I. T. reviews          288
36    refurbished I. T.        284
37    I. T. game downloads        277
38    apple I. T. 32 gb 2nd generation        265
39    apple i touch ipod 16gb new              263
40    I. T. 2g               247
41    jailbreak the I. T.                244
42    I. T. 2g jailbreak     230
43    I. T. troubleshooting           229
44    apple I. T. 32 gb             215
45    jailbreak I. T.                  215
46    I. T. 2.0 software                 214
47    I. T. app downloads                            212
48    new I. T. coming out                           208
49    I. T. games download          202
50    dlo hip case for I. T.            200
51    how to jailbreak an I. T.   199
52    I. T. themes                 199
53    I. T. 8gb       197
54    I. T. 32gb       194
55    I. T. instructions     192
56    I. T. covers     188
57    I. T. manual     183
58    I. T. sale     165
59    ipod 8gb touch wont unlock     160
60    I. T. 16gb     160
61    I. T. apple store     156
62    I. T. user guide     156
63    install games I. T.     153
64    I. T. screen     153
65    future I. T.     148
66    best free I. T. apps     145
67    future I. T. models     143
68    I. T. internet     140
69    I. T. 2nd generation     135t
70    top I. T. apps     135
71    free I. T.     133
72    I. T. 3g     133
73    I. T. stylus     133
74    I. T. microphone     132
75    microphone for I. T.     131
76    free I. T. applications     127
77    how to reset I. T.     127
78    I. T. free download of music     127
79    I. T. hacks     126
80    I. T. 32 gb     121
81    I. T. giveaway     121
82    I. T. prices     118
83    apple I. T. 16gb mp3 player video           117
84    jailbreak I. T. with 2.0 update     112
85    apple I. T. review     110
86    new apple I. T.     106
87    I. T. review     105
88    I. T. 1st generation     104
89    I. T. bluetooth      104
90    free apps for I. T.     97
91    I. T. problems     96
92    I. T. refurbished     93
93    apple I. T. price cuts     91
94    I. T. keyboard     91
95    I. T. deals    88
96    I. T. skins    87
97    16 gb I. T.    85
98    I. T. 2nd gen    84
99    I. T. backgrounds    84
100    I. T. help    84

As you can see the iPod Touch has several micro-niches that you can tab with a good marketing plan and strategy that can ensure your success.

To get unlimited consulting about researching and selling online visit the Internet Entrepreneurs Club.

Recommended Resources.

- Insider Secrets To Selling On eBay.

- Step-By-Step Guide To Selling Online.
- The Shoemoney System.


Tools.

- Keyword Elite Research Tool.
- SEO Elite: Search Optimization Tool.

QUICK PROFIT TIP: Start with the keywords with lower search count, then use a good research tool to uncover long tail terms for each of those phrases, this way you can increase conversion by targeting specific long tail terms, that mean the web user knows exactly what they looking for, is your job to give it to them.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Announcing upload and store anything in Google Docs

Earlier this year we launched the ability to store and share any file on Google Docs. Since then, we've received great feedback from our users and today we're excited to announce the logical extension of this feature: the ability to store anything on Google Docs.

Just like files in Google Docs, you can easily access any physical object you’ve stored with Google and share it with anyone in the world. For example, you can save on business trip costs by avoiding baggage fees -- just store your luggage in Google Docs before you travel! Forgot your cell phone at home? Have a friend post it on Google Docs and download it on the go. And now you never have to run out of business cards -- store some online and you’ll be able to retrieve them whenever you meet someone!

We also make it easy to search and find what you need across your entire collection of objects, with automatic indexing of everything you store on Google Docs. And as with all your files, you can rest easy knowing your objects are securely stored in the cloud.

With competitive pricing starting at $0.10 per kg, along with free pickup and delivery from any location on the planet, now it’s easy to store everything on Google Docs. To learn more about this new feature and how to join the beta test, head on to the our informational page. Only a fool would pass this up!

Posted by Hicham Alaoui, Associate Product Marketing Manager, Google Apps

Outsmart Your Competition And Win Big

Jim Champy, one of the leading thinkers in business, author of the best-selling Reengineering the Corporation, then chairman of Perot Systems consulting practice, and head of strategy, identifies eight powerful ways to compete in the roughest marketplace and reignite growth in his book: Outsmart! How to do what your competitors can't.

How to reignite growth by…

• Seeing what others don’t

• Breaking free of mental legacies

• Using all you know

• Changing your frame of reference

• Tapping others’ successes

• Creating order out of chaos

• Simplifying complexity

• Doing everything yourself

"There is not much new in management, but there is a lot new in business." - Champy

Here are some of the key nuggets on leadership & innovation from this must-read book:

1. Companies that outsmart the competition, i.e. Outsmarts, look for dramatic growth, while incumbent businesses i.e. Incumbents are content with incremental growth. Think disruptive innovation...

2. For Outsmarts, growth is about ambition

3. Outsmarts make strategic choices based on intuition, whereas Incumbents often get bogged down in research and analysis

4. Outsmarts stay focused on what they do best, while Incumbents searching for new ideas end up losing their sense of purpose in the process

5. Outsmarts focus on how they can better serve customers; Incumbents focus on their competitors

6. Outsmarts accept risk as a normal part of doing business. Incumbents are risk averse, and risk taking hampers progress

7. Outsmarts have a culture that values and freely promotes innovation. Incumbents subject innovation to a cumbersome process. Innovation must be deeply embedded in a company's culture and encouraged at every turn. Think innovation blockers.

8. Outsmarts depend on culture to manage behavior. Incumbents use rules and controls.

9. Outsmarts engage all their people in constructing and executing strategy. At Incumbents, strategy is an abstraction for most people.

10. Just do it! Taking a page out of Nike...

Reviews
"Champy provides case studies of eight exemplary companies, each highlighting a valuable insight for discovering opportunities. Each vignette describes a different business environment, making the book widely applicable. It differs from most innovation books (e.g., the highly regarded The Game-Changer, by A. G. Lafley and Ram Charan, 2008) by its external orientation. Champy recommends studying the environment first, then changing the firm to address newly discovered opportunities, which is opposite to the strategy presented in The Game-Changer." Summing Up: Highly recommended. Upper-division undergraduate and graduate students as well as practitioners. -- J.J. Janney, University of Dayton (Reviewed in 9/2008 CHOICE)

“Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.”
– Ray Stata, Founder and Chairman of the Board, Analog Devices, Inc.

“To outsmart or be outsmarted, that is the question in modern business. Jim Champy has found the answer, in fact many answers, by looking inside amazingly successful companies. And he tells their simple stories in this book that is so delightfully short it can be read on one flight.”

– Dr. Robert “Bob” Metcalfe, General Partner, Polaris Venture Partners

“In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies that have created and implemented successful strategies that are practical, market tested, and reproducible in today’s global marketplace.”

– Denis A. Bovin, Vice Chairman, Investment Banking, Bear Stearns & Co., Inc.

“This book shows how to spot opportunities in a world that looks, at times,
like everything is done. Jim has strung together nine pearls that reveal the essence of entrepreneurship.”
– Gururaj “Desh” Deshpande, Founder and Chairman, Sycamore Networks, Inc.

This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today’s best “high velocity” companies, he identifies eight powerful ways to compete in even the roughest marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

According to Champy, "Charles Darwin has a lot to teach. As he might put it, Businesses breed beyond available customers; Companies with successful strategies have a better chance of survival; And successful enterprises force out weaker ones, creating whole new business models."

References:

Outsmart! How to do what your competitors can't. Jim Champy.

• Selected references:
• Leading eBook on Creativity and Innovation in Business
• Creativity and Innovation Best Practices
• Creativity and Innovation Case Studies
• The Innovation Index
• Top 50 innovative companies in the world

Google Ad Innovations: where ads are going next

In the past year, Google's advertising tools have moved in some exciting directions. We've introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad formats like Ad Sitelinks and Product Extensions that provide more context and value to those who see them, to name a few.

But where is advertising with Google headed next? Which new tools, formats and features will make it possible for you to communicate with your customers in more meaningful, creative ways?

We've started a new project, Google Ad Innovations, to answer that very question. Google Ad Innovations is a website where you can explore Google's latest advertising technologies, watch short video demos, and try out select new tools.

The technologies we'll highlight on Google Ad Innovations are at various stages of development, from early tests to fully released features. Here are a few of the new releases you'll find on Ad Innovations right now:

• Remarketing -- a way to show your ads to users who’ve previously visited your website as they browse sites across the Google Content Network
• AdWords Search Funnels -- a set of reports that help you understand the Google.com search ad click and impression behavior leading up to a conversion
• Location Extensions with Multiple Addresses -- an ad format that displays a list of nearby store locations when your customers are performing local searches
• Click-to-Call Extensions -- an ad format that lets mobile phone users call you directly from your ads
• Analytics Intelligence -- a Google Analytics feature that automatically identifies significant changes in your site traffic

There's a lot to see on Ad Innovations, but we want it to be more than a show and tell site. Every Ad Innovations page will have a feedback link, so if you see a feature that can be improved or think we've hit on a valuable new idea, let us know! The comments and suggestions you leave while using Google Ad Innovations will go directly to the Google team working on the feature.

If you want to stay on the cutting edge of Google advertising products, visit Google Ad Innovations. We’ll regularly add new tools and features to the site, and would love to hear your thoughts.

Posted by Miles Johnson, Inside AdWords crew

This is Our Classroom

Welcome to our classroom. Pardon the mess... we've been busy.

Our room is a large semi-industrial studio. The students in the foreground are sitting in our Blogger's Lounge while in the distance, two students are projecting student work and leading a peer review session, and to the right a cluster of students have a chat session around a table to plan for their presentation; two more groups hang in our mini Mac lab just to the left of where this picture is cropped.

We're a 1:1 school and all of the students have Tablet PCs. You'll notice the two cameras as well in the picture below; that's because we share this room with @schickbob and his fantastic TV and Film students; this area doubles as a soundstage for student-directed video and TV as well as a blackbox theatre during in-class student productions and performances. We've also got exposed rafters and a nice semi-mobile mounted lighting system that we use to give productions that authentic feel.

Here's our larger than life-sized class Twitter feed projected up on the wall. Students use this for everything from chatting and sharing ideas and links to organizing bibliographies and resources via hashtags.

During the class session when we shot these pics, the students were peer reviewing outlines and rough drafts of academic essays. Each group rotated into the middle of the room at some point during the class to post their work on the big screen and present their arguments. They used Twitter to organize their group efforts and they presented all of their work via Blogger.

Each student has his or her own Blogger account. The students keep all classwork as well as all notes and long-term assignments on their blogs, so by the end of a semester they have a complete portfolio of work. Students write daily blogposts on questions gathered from our crowdsourced wiki-syllabus; the best writing goes up on our public class blog.

With the exception of the sofa, everything in our room is either on wheels or light enough to easily move around. As a teacher, I've found that to be key. The more flexible your space, the more engaging your classroom.

And there's the authenticity piece. Life isn't an orderly row of desks. I want my students to own their room and be able to adapt it to their needs.

Bridging the gap: The Anatomy of an Advertising Campaign

The Google Content Network (Google's ad network that includes over a million websites) connects Google's hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site.

1. Contextual Targeting
   
2. Placement Targeting
   
3. Remarketing

Advertisers choose a particular targeting option depending on their overall goals. You might be most familiar with contextual targeting, which enables advertisers to choose broad themes that match the content of your site. For example, if I'm marketing my cheese shop, I create a keyword list that includes terms such as "cheese," "gourmet" "cheese," and "delicatessen," among others. This would allow my cheese shop ads to show up on sites about gourmet cheeses as well as next to content on other sites that mention gourmet cheeses.

At the same time, some advertisers are interested in showing their ads on specific sites because they find a match between the site's visitors and their offerings. They can do this using placement targeting; in general, advertisers who tend to be more brand-sensitive use placement targeting because they can choose the sites where they want to show their ads.

More recently, we've opened up remarketing, which enables advertisers to target ads to users they've previously interacted with, to all AdWords advertisers. At the same time, users can continue to control the ads they see by using the Ads Preferences Manager.

To help advertisers target your sites, we recommend ensuring that there's a clear theme to each of your pages, if you're going to allow for placement targeting, create sections of your pages that clients can target easily. Lastly, think about your site from an advertiser's perspective.

Posted by Joanne Liu - AdWords Content Specialist team

Give your Google Message Security filters a tune-up

Google Postini security services work in the cloud to help prevent spam and viruses before they hit your servers. These services also make it easy for admins to fine-tune filtering options to get the right level of protection for their organization's unique needs.

It can often be a delicate balance between protecting networks from attacks and allowing employees the flexibility to use email effectively. To help achieve this balance, today we're introducing a new Google Message Security reporting feature: Health Check.

Health Check helps you maximize the effectiveness of your spam filters. Think of it as a self-service "tune-up" for your Postini filters. It gives admins a comprehensive report that will help them check how current configurations impact the effectiveness of antispam and antivirus filters.

This report also highlights deviations from our recommended best practices, so that you can see areas where more protection might be helpful and select the levels that best meet your needs. For example, reports can "flag" areas of risk in user-defined settings, help optimize Approved Sender Lists, and guide the way you set up firewalls.

In this snippet from a Health Check report, the Virus Outbreak Level for this account is set to "Normal" (see red outline over item "2"). Our guidelines suggest that admins set this to Very High to increase security against viruses and malware. Deviations from recommended best practices are highlighted in red text so you can easily identify where changes can be made to tighten security.

You can see a larger view here.

With Health Check, we hope to empower administrators to make the best use of Postini Services. Health Check is now available through the Postini service administration console to Postini and Google Apps Premier Edition customers.

For more information the Google Postini suite of security and archving services, visit www.google.com/postini

Posted by Gopal Shah, Google Postini team

Announcing Dual Delivery for Google Postini Services

Today we're introducing Dual Delivery, a new feature for Google Message Security that enables a copy of an email to be delivered to two different mail hosts. Dual Delivery provides two benefits. First, it can be used to support a transition to a new email service; second, it can be used as a backup email access point.

Dual Delivery allows an interruption-free transition to a new email solution. By enabling incoming email messages to be copied and sent to two different mailhosts, Dual Delivery gives users the chance to familiarize themselves with a new email platform without disrupting mailflow to the existing system. It also gives IT the chance to learn from user behavior and understand the technical implications of a transition before a full rollout.

Take a closer look here.

Dual Delivery also makes it easier to pilot and transition to Google Apps. By enabling the "Send a copy to Google Apps Gmail" feature of Dual Delivery, you can test Gmail without interrupting current practice. If you choose to switch over to Google Apps, you can enable the "Use Google Apps Gmail" feature in the Administration Console to directly route all of your mail to Gmail without having to manually reroute your MX records.

Dual Delivery can also be used as a secondary email access point. If users are unable to access their primary mailbox for any reason, or if admins want to give users cloud-based remote or mobile email access, Dual Delivery can provide read/write email access through a secondary inbox.

Dual Delivery is now available to Postini customers through the Delivery Manager settings in the Postini Administration Console.

For more information about the Google Postini suite of security and archiving services, visit www.google.com/postini

Posted by Gopal Shah, Google Postini team

Update 04/05/2010: Dual Delivery is not a tool for migrating historical email or legacy data. It is a tool that makes it easier to transition to a new email system, like Google Apps, by having production email show up in both the new system and the legacy system, allowing you to evaluate both. Please check our Switching from Microsoft Exchange and Switching from Lotus Notes posts, for more information on migrating to Google Apps.

Limit removed from category filtering feature

Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.

The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages. You can filter categories by visiting your Ad Review Center, located under the AdSense Setup tab. Click the ‘change’ link to view available categories to filter. Your selections will be applied to ads in English, French, German, and Spanish, no matter how they’ve been targeted to your site.

We also recommend taking a look at the columns showing how much of your recent revenue and ad impressions are generated by each of the categories. This will give you an idea how applying these filters may affect your account.

Thanks for continuing to provide your feedback about category filtering. We’ll be sure to keep you posted with any additional updates. In the meantime, please feel free to visit our Help Center for more information about the feature.

Posted by Arlene Lee - Inside AdSense Team

The BOOT at adtech: three trends for any social content strategy

I was at adtech Sydney the week before last speaking at a session called “what is the impact of social content on e-commerce”. During this session I shared my thoughts on the three main trends that an online company has to be aware of in a social media strategy. Here is a post with my speaking notes cover the three critical trends to follow and understand when crafting a social media/content strategy:

Trend 1 - Trust, interest and relevance as (if not more) important than technology

Social media is word of mouth at the speed of light. Successful word of mouth marketing comes not from technology but from trust, interest and relevance. As I mentioned in my lead up interview to eyefortravel TDS next month, getting someone to talk about your brand is not driven by technology it comes from earning a customer's trust, telling them something interesting and making it available in a relevant way. Technology is the speed and connectivity tool but is not the message. The recommendation from this trend is to spend as much if not more time on the message as the mechanism. Just like TV shows in the fifties were great ways to generate word of mouth about soap because of the relevance to the audience, so too they only worked if the soap opera carried a message targeted to and of interest to the audience. The soap operas in themselves were not transactionally driven. Similarly, this is why the initial phases of social media marketing have been content related rather than transactional or deal based. In the travel arena, content and travel stories are more likely to be relevant, interesting and build trust (at this stage) than sending out poorly targeted deals.

Trend 2 - the open ended question comes online

In the nineties and early noughties the job of the online travel industry (suppliers, agents, content and search businesses) was to help customers answer closed questions. Specific questions with specific answers. The last 2 years has seen the shift online from asking closed questions to open question. From a closed question like 'how much for a 4 star hotel in sydney?" or "how much for a flight to new york?" to an open question like "where should I go next?" or "what should I do this weekend?". The first has a limited set of answers regardless of who asked. The second has an unlimited number of answers that change depending on who asks.

For online travel businesses this means using the data we collect from our members, community and purchasers to drive recommendations and trustworthy community interaction to shift form answering limited questions to limitless questions.

Trend 3 - the platforms for social media are still in beta

I am convinced we are at an intermediary step with social media. By that I mean that the platforms are not close to being finalised in form, function or usage. Status updates in Twitter, Linkedin or the new Google buzz are still non-stop streams of information. As I mentioned in my story about tracking the Mumbai attacks via twitter this constant feed of information and innuendo can be overwhelming in volume and unmanageable in determining truth from fiction. Twitter is not a final product, same for Facebook and Linkedin. In fact the social media platform space is still in beta. People were tweeting at adtech that blogs are now dead, long live Twitter. But still only a fraction of the online world uses twitter and there are more cumulative page views being attracted to long form content than micro-blogging update. There is a next stage coming, a next product or iteration of an existing product that adds a management layer, a relevancy later and an attribution/authority layer - in other words trust, relevance and interest.

AdWords for mobile: check in quickly, anywhere

Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.

We’ve heard that your smartphone and AdWords account have been pining for each other. Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to AdWords, which is why we’re now testing a streamlined mobile experience. AdWords for mobile gives you easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.

click for full-size image

AdWords for mobile works best when you customize your experience. Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen.

We built AdWords for mobile to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to campaigns and keywords through the mobile application. If you need access to the other parts of your account, like ads or campaign settings, you can switch to the desktop version of AdWords through a link at the bottom of the screen.

Today, AdWords for mobile will be used as the default mobile interface for a small percentage of English language advertisers, and we look forward to enabling the feature for additional advertisers and languages in the coming weeks. However, if you’d like to try AdWords for mobile immediately, simply direct your Android, iPhone, or Palm Pre to http://adwords.google.com/dashboard/Dashboard

Hope you (and your lovestruck smartphone) enjoy having easy access to AdWords wherever you go!

Posted by Miles Johnson, Inside AdWords crew

Over 1000 Teachers Worldwide Sign Pledge to Go Paperless for Earth Day 2010

Happy to report that over 1000 teachers have now signed our pledge to go paperless for Earth Day!

Is your school represented?

Click here to see the complete list of participants. And click here to make the pledge.

I've also started a wiki where teachers can document the things they do with their students on Earth Day. Feel free to leave documentation of all sorts -- written, audio, video.

I'd love this to become an evolving resource for teachers looking to go paperless.

My first cold call!

Five courses per semester. Approximately 30 cases per course. 150 cases in the first semester and not a single cold call. Now, half way through the second semester, after a total of about 225 HBS cases I finally got my first cold call! Statistically, everybody in my section has already been cold called an average of 2.4 times before I finally got mine.

My class participation grades is pretty strong across the board, which is the only reason I can think of to explain these statistics. Nonetheless, I thought it was pretty funny. I really enjoyed the opportunity to anchor the case discussion for the class period, and in the back of my head was thinking "Seriously? Are you really calling on me?" An HBS milestone!

The Stick

This, my friends, should be the new standardized test to replace the NCLB/SAT/ACT/HSA/BS:

The Stick

In comparison, nothing comes close to truly assessing... well... much of anything concerning the intellect, aptitude, understanding, or creativity of just about any human being.

"Here's a stick..." he said, "Make me believe in something."

Blog Roll Update: Robert Cole's Views from the Corner Suite

I have added a new site to my blog roll. Robert Cole's "Views from the Corner Suite" blog. Robert and I worked together in 2004 and 2005 at Cendant. He is now running his own hospitality e-commerce consultancy called Rock Cheetah. He is blogging regularly on the online travel industry. I suggest you check his site out.

Viral Video Marketing on Facebook: Maximize Exposure

By Luis Galarza - Internet Marketing Tips.

Did you know that if you put together the power of word of mouth in Facebook, plus the viral effect of online videos you can have a very powerful marketing campaign that will maximize your brand exposure and profit!

Updated on 3/31/2010.

I want to remind you that Facebook needs to be part of your marketing tools, because is the number one site in the world, it has the most page views that any other social network on the market, and it has more than 400 million active users. That's more people than the whole country of United Estates... I think that are enough reasons to have an active web presence on Facebook. As you can see, I said an active presence.

Well, so what it's an active web presence? this mean you need to have some kind of information on your page or profile to keep your fans or friends interacting with you. Is all about providing valuable content. This content to be updated constantly, so your fans will always find something new to view on your pages... Doing this for your profiles can be a little easier, because that's usually the first place you see when you are log in your account, plus that it's your personal presence where you will interact with your friends, family, and FB pals. You need to keep your balance of updates for both your profile and your page or pages.

MARKETING TIP:  Try not to make a bunch of FB pages just because their free and easy to set up... The set process is very simple, but keeping a page up to date with constant quality content and interactions can take a lot of time. So, make sure you make a page that it's focus to promote your business and gain brand authority on the web. I'll be talking about how to set up and make money with viral Facebook pages this coming month, but for now just make one or two that are focus on a specific business or goal!

Ok no more waiting here is the video:

I hope you enjoy this little tutorial. Here are some good tips you can put to use right now... In the video he talks about using screen capture video tools to make those type of mini films, here are 22 videos part of the YouTube and Video Marketing course, where you can learn what tools to use and how to make screen capture videos from start.

I also recommend you:

- How To Use Online Video Marketing To Promote Your Business: Free Webinar.



Things you need to know about sharing videos on Facebook.

FB can be really strict with the type of content their users can upload or post on the network so make sure you follow the rules and avoid been ban, if your account is ban, that marketing strategy wouldn't work for you in a positive way. So, play by the rules to ensure the success of your viral video campaign.

• Make sure you own the video or have permission to use.
• The video you plan to upload needs to be less than 20 minutes of length.
• Avoid anything that have nudity, adult only content, and people that don't want to be in the film.
• All this mean don't upload videos like the one on the picture at the beginning of this article.

That's just a few things you need to follow, now let's get to the tips!...



Tips To Maximize Viral Exposure.

To build a successful viral marketing campaign with online video try the following type of content:

1. Insperational.
2. Funny.
3. Tutorials.
4. Braking news.
5. Case studies.
6. Special skills.
7. Funny commercials.
8. Screen cast demonstrations.

To get unlimited one-on-one couching about viral and video marketing visit the Internet Entrepreneurs Club.

Recommended Resources.

- Quick Video Marketing.

- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: I recommend you to use your own videos, or get permission from the producer of the video before posting it on your Facebook page or profile, just to avoid any type of legal problems.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me 

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New best practices to find more customers on the Google Content Network

Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.

Today, we'll cover more advanced optimization strategies. We've compiled these by observing best practices from the most successful advertisers on the network. Whether you're new to the Content Network or have been using it for a while, you can get better results from your campaigns by employing some of these strategies.

Build effective campaigns

Taking time up front to set up your campaign correctly goes a long way in getting higher quality traffic to your site. Let’s recap the top strategies:

• Separate Search and Content Network campaigns: Setting up a separate campaign just for the Content Network will give you more control over daily budgets, ad groups, keywords and bids. Watch this demo on campaign setup.
• Create many, tightly themed ad groups: AdWords can target your ads more precisely if you build multiple ad groups, each with a small tightly-themed set of 5 to 20 keywords. Watch this demo on ad group setup and this demo on keyword selection.
• Copy your best performing text ads from Search campaigns: For initial setup, it's best to use the text ads with the highest click-through rates from your search campaigns. Watch this demo on ad text best practices.
• Setup the same starting CPC bid as your Search campaigns: We recommend starting with the same maximum CPC bid as your Search campaign ad groups. Once AdWords has collected enough data, our smart pricing technology will automatically optimize your bids on the Content Network to give you more profitable clicks. Watch this demo on bidding tactics.
• Set up AdWords Conversion Tracking on your website: Install Conversion Tracking on your website to measure the sales and leads (conversions) you get from each ad group and placement. Watch this demo to learn how conversion tracking works on the Content Network.

Optimize for better results

It's important to monitor your campaign’s performance and consistently optimize individual elements. Before making significant changes (e.g. changing bids, excluding high volume sites, pausing ad groups), wait until enough click or conversion data has accrued. We recommend having at least 5 conversions or 100 clicks per site.

• Exclude poor-performing sites: Get more qualified traffic and boost conversions by excluding sites that perform poorly for your campaign, based on the number of clicks, the average CPC and the number of conversions.
• Focus your keywords and exclude less relevant keywords: Add more keywords that describe your product and ad group theme in greater detail. Also, add negative keywords to refine your targeting and prevent impressions on irrelevant sites. Watch this demo on refining your campaigns.
• Adjust your bids to manage your costs: Change your bids for ad groups or individual sites based on conversion rate, average CPC and cost-per-acquisition (CPA) to meet your performance goals. You should bid higher for better performing sites to get more traffic, and lower for poorly performing sites.
• Use Conversion Optimizer to manage your CPA: Google Conversion Optimizer is a free tool that automatically manages bids at the site level to reach a maximum CPA bid, which is the amount you're willing to pay for a conversion (such as a purchase or sign-up). Watch this video on how to use Conversion Optimizer.

Expand your campaign for more traffic

To get additional traffic and boost sales from your campaign, we recommend creating a keyword expansion strategy for the Content Network.

• Use the Wonder Wheel tool for ad group ideas: You can use Wonder Wheel on Google Search to brainstorm new ad group themes and keyword ideas. When you search for any topic on Google.com, Wonder Wheel will generate up to eight related topics for you to consider.
• Create new ad groups to reach additional parts of the network: Each topic in Wonder Wheel represents a possible ad group theme for your campaign. Simply click on any of the topics to see other searches and themes related to it. Any closely related topics that are less relevant to your product are great candidates for your negative keyword list. Watch this demo to learn how to use this strategy.
• Expand your keyword list to get more traffic: Once you have finalized your ad group themes, use the AdWords Keyword Tool to get keyword ideas. Enter ad group theme descriptions or keywords under the 'Descriptive words or phrases' tab. Select the 5 to 10 most frequently searched keywords and save them to your ad group This will help to ensure that your list stays highly relevant to your ad group theme.

You can find all the latest videos and updates on our YouTube channel. We hope these tips help you get even better results from your Content network campaigns!

Posted by Katrina Kurnit, Inside AdWords crew

Forever21 Copywriter (Los Angeles, CA)

Forever21 is one of the most dynamic and rapidly growing retailers in the fashion industry operating more than 400 stores nationwide and Canada. We are committed to providing a trendy line of fashionable clothing at reasonable prices. We value our customers and are dedicated to making every shopping experience a happy and enjoyable one.

COPYWRITER

MARKETING DEPARTMENT

entry-level position

RELOCATION NOT PROVIDED. LOCAL CANDIDATES ONLY.

Skills & Requirements:

• Bachelors Degree or 4-year College Degree Required.
• Marketing Experience/background Preferred.
• Excellent written and verbal communication skills.
• Must have a friendly personality, flexible with assigned tasks, be energetic and a self-starter.
• Ability to work quickly, somtimes almost immediate turn-around.
• Strong interest, passion, and knowledge of Fashion Retail Apparel PREFERRED.
• Highly organized, detailed, and able to prioritize multiple projects in a fast-paced environment.

Primary Roles & Responsibilities:

• Support both creative copy, as well as informational and business copywriting in the Marketing Department.
• Coordinate projects from concept to completion, work with graphic designers, project coordinators, and attain upper management approvals when needed.
• Work with store support team to provide copy to promote new store openings, including, radio spots, press releases, print ads, coupons, and flyers.
• Work with E-Commerce team to provide creative copy for web campaigns, email blasts, online promotions and partnerships, display ads, web style tip features, etc.
• Work with designers and buying teams to write cohesive copy for frequent new launches, including press releases, web campaigns, lookbooks, signage, etc.
• Work with social media team to write blog stories, assist with social media copy as needed, monitor comments and reader e-mails, responding when necessary, help with hyperlinking blog posts, etc.
• Other miscellaneous copywriting support as needed: writing corporate newsletter articles, write-ups for business presentations, brand summaries, and directives educating stores on new launches, etc.

Please submit your RESUME and WRITING SAMPLE in Microsoft Word, JPEG, or PDF Format and/or on the body of the e-mail to:

CORPORATECAREERS@FOREVER21.COM

NO RELOCATION PROVIDED. LOCAL CANDIDATES IN LOS ANGELES, CA AREA ONLY.

Posted by Kris Iringan

The North Face Copywriter (San Leandro, CA)

Job Snapshot

Location:

San Leandro, CA 94577 (Map it! )

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Employee Type:

Full-Time

Industry:

Printing - Publishing
Fashion - Apparel - Textile
Consumer Products

Manages Others:

Not Specified

Job Type:

Marketing
Media - Journalism - Newspaper
Retail

Experience:

Not Specified

Travel:

Up to 25%

Post Date:

3/1/2010

Contact Information

Ref ID:

THE00078

Description As a member of TNF Marketing team, the Copywriter will be responsible for writing, editing and proofreading content for a diverse range of projects including product workbooks, hang tags, consumer brochures, direct mail, product and technology spec sheets, press kits, online marketing, retail store promotions, athletes and expeditions collateral, event collateral and other miscellaneous projects as needed.

Requirements

Education/Experience:

Years of Related Professional Experience: 5+ years technical and creative writing experience, preferably within the Outdoor industry or related field Bachelor's degree in English, Communications, Journalism or related field preferred.

Skills:

Proven experience writing for different audiences in different voices. Excellent written and verbal communication skills. Detail oriented with an exceptional talent for proofreading. Proficiency required in Word, Excel, Acrobat and PowerPoint on PC platform. Ability to work independently and prioritize projects effectively. Ability to handle multiple projects simultaneously in a deadline-driven environment. Exceptional command of the English language; additional fluency in language other than English a plus, but not necessary.

Posted by Kris Iringan

Cycle Gear Lead Graphic Artist (Benicia, CA)

Overview:

Cycle Gear is the first mover of specialty retailer parts, apparel and accessories for motorcycle and ATV enthusiasts. The 35-year old company is the premier retailer in the motorcycle/ATV retail aftermarket and is the only national retail chain in the industry. With 97 stores in 27 states, Cycle Gear will continue to aggressively and profitably grow its store base to over 300 locations.

Our growing company has an immediate opening for a web-savvy Lead Graphic Artist in our E-Commerce Department. The successful candidate must be well rounded, creative and organized with a keen understanding of both the importance of deadlines and the need to maintain brand-focused quality. This is a “Lead" position with two direct reports.

This position is primarily responsible for the creative direction of all digital assets including:

• Home Pages
• Landing Pages
• Product Images
• Informational Pages
• Promotional E-mails
• Advertising Banners
• Buttons
• Icons and more

An understanding of the principals of E-commerce and Internet marketing is essential.

Requirements

The successful candidate will have the following required qualifications:

• A BA in Graphic Arts or the equivalent professional experience—at least four years of E-commerce experience
• Expertise with Photoshop, Illustrator, and Flash
• A strong sense of clean design principals
• A working knowledge of Microsoft Excel.
• The ability to communicate well with others on the telephone and via email

The following experience is a major plus, but not crucial:

• Knowledge of HTML, CSS, Cold Fusion, and Java/JS
• A working knowledge of shopping cart technology and SEO principles
• Experience working with motorcycles, motorcycle apparel and accessories

This position is located at Cycle Gear's Corporate Office in Benicia, CA. Cycle Gear offers competitive wages and benefits, including medical, dental, vision, life, and long-term disability insurance, 401(k), paid vacation, and company stock.

To apply, please submit your resume.

Posted by Kris Iringan