One thing you should know about YouTube is that this online video sharing site is the 2nd most popular search engine in the world. Only beaten out by Google.com, yes the owner themselves. Very funny ah!
Well, recently I started trying different things with it and the kind of targeted web traffic you can get to your site is HUGE. And it's almost laughable how easy and simple it is to rank highly and start making generating an income from the same traffic the social sharing site will send you. That's the power of video marketing and social media.
Has your marketing stalled? You can use social media to move the needle, and keep your Internet business generating a passive income by interactive with your online audience. If you don't know how, this is your chances to learn social media strategies that drive sales and increase your brand exposure.
Just go to one of the 'Social Media For CEOs Boot Camp' free workshops in a conference room near you or maybe in your own town. The seminar is a 90 minutes course in social media tested and proven to work strategies. Here is an outline of what you are going to learn: Read more »
Want To Know How To Successfully Use Online Video Sharing Sites Like YouTube or Yahoo Video In Your Internet Marketing Mix? Here Are Video Marketing Tips and Resources You Can Apply Today!
As you know online video is here to stay and the same goes for media sharing sites like YouTube, Yahoo Video, Veoh, Revver, etc., web 2.0 or social media users took gave video the extreme popular level that took web broadcasting to the top, and now even kids know what and how to use online videos. This definitely proof that video marketing has become a powerful tool for Internet businesses that want to maximize their online exposure.
Video marketing when is use right can increase web traffic, branding, web authority, email leads, and sales. Plus, don't forget that this media has a powerful viral marketing effect on your campaigns if you set it up for it, because when people finds a good interesting video even if is a promotional ad they will forward it to their friends, family, and even embed the media on their site, blog, or social network profile. In fact statistics show that
Learn How Gramma Use Free Internet Marketing Strategies And a Simple Ugly But Effective Website to Sell Her House Online!...
Yes my friends is in fact a Gramma with a mini website (418spierce.com) design to do one thing, get qualify inquiries so she can find the right client to sell her house to. For many people can sound a little funny or crazy the story of a old lady using online marketing to sell her home. But, the fact is that she is not using any type of promotions, she is using strategic free and low cost Internet marketing methods that actually are proven to work every single time.
This story should be a motivation and inspiration boost bomb for every single entrepreneur out there, because if a lady in her late years can put a nice landing page with some good sales copy, you can too. The secret is to get it going now and don't wait, the sooner you have it set up, the sooner you will test your promotion and tune it to increase conversions. Remember that your marketing should be focus on converting sales or leads not just traffic and branding.
The Lessons!
Let's see what this cute Gramma did right that you can copy or learn from. Of course she had a lot of help from one of my good Facebook friends but the fact that she took focus action steps to get her campaign up and running on is one of the first business lessons you should learn.
Here are the other tips you need to get from this sweet lady:
1. She got help from a mentor that is an expert in doing business online. This is one thing many entrepreneurs fail to do, to find a one or few good mentors and stick with them until trying their strategies.
2. She outsources the website work to get it running fast. Now when I said outsource, I don't mean you have to paid for it, just get someone nice enough to be willing to help you set all up. Or find some videos on YouTube or any other video sharing site with information on how to set up a mini site or landing page and learn as much as you can.
3. Make sure you have a clear understanding of the goals you want the site to meet, and plan your strategies base on those goals. In the case of this example, the goal is get find qualify home buyers to call if they are interesting in the house, so she can choose the right client.
4. Use to the point sales copy full with benefits and details about your offer. If you take a look at her landing page she provides great selling points right from the beginner and then give even more benefits and information through out and at the end of the page.
5. Provide "Call To Action" areas in strategic parts of your sales copy. In Gramma's case she does this nicely, one at the beginning right after her first list of benefits and then at the end of the page. Many new marketers forget or are scare to ask for the sale, you need to know that asking for action at the right moment more than one time can increase conversions. I recommend you to do it at least two time, depending how long is your sales letter.
6. Choose a very good domain name that tells a little bit about what people can expect when arriving to the landing page. In her case, they choose the number of the house and the street name, which is very usual online marketing tactic from real estate agents and companies, and because she is selling a house, I think she did a very smart move by using this method for choosing her web address.
7. She use two methods that can help a sales page or copy boost up conversions:
First she add a personal touch to the site by making and putting a video of herself, and because the video have her face during the whole presentation, is just like having a picture.
Second, she use a video as a sales tool to boost inquiries. This is a great video marketing strategy to increase responses, plus because hers is an interview makes the video even more powerful.
8. Gramma not only added the video to her site, she also syndicated it by uploading it to some top video sharing sites like YouTube. Plus, she also uploaded a second video where they give a tour of the house, this small little film can increase traffic and get pre-qualify leads for her. Bellow are the two videos they use for this campaign.
Here is the video she use on her site to help sales:
And here is the walk-through tour of the house.
I hope you learn a lot from this very smart lady!...
9. If you read the mini-site you maybe noticed that she kept everything very relevant, from the domain name to the copy, to the video, and specially the offer. This is something many entrepreneurs always fail, because they offer bonuses or extra products that have nothing to do with the original offer.
10. Then they use social media sharing capabilities to spread the word about this offer and their site, and because is a Grand mother doing it, the posts automatically turn into a viral marketing campaign. Because many people from different social media networks want to share it with their friends and family, which in no time made the post go all over Facebook, Twitter, and other networks.
11. She make it easy for visitors to share the site with their peers in different social networks, you can do the same by adding a free "tell a friend social script" from SocialTwist.
12. Also to be able to increase exposure to the offer, they don't just have their site as selling tool, they also use different top sites where they can post "home for sale" offers. This give her more search engine exposure from sites that are very related to the type of offer she is promoting. Some of the sites she used are: Zillow, Redfin, and Blockshopper.
I hope this little story and tips give you some inspiration to take your business of the ground and make something happen...
What a Better Way to Learn How To Use Online Videos As a Viral Marketing Tool Than Watching And Analyzing Today's Most Popular Videos!
Viral Video Infection!
You can learn a lot about how to create your own engaging online video show on YouTube or any other media sharing site, including Facebook, by observing other top creators style and filming strategies. But, don't get scare about that, because you are going to notice that most of the videos bellow were created by regular people like you and me without any top notch Hollywood type of equipment. Instead, they use regular camcorders or cameras, and some even use their cellphone to take this mini-films.
This can show that the quality of the shots is not as important as the quality of the content. If you learn anything from my previews video marketing posts you already know a few strategies to make your content viral or spreadable!...
So, make sure to combined or adjust the strategies and styles you are about to learn today into your marketing campaign. Keep uploading videos and practicing how to make then better and more engaging, but at the same time keeping the content focus to your targeted audience and your goals.
Hope you enjoy the films, and learn a lot from them, I know I did! Also I recommend you to remember that some styles or strategies may not work for every business or targeted niche, so make sure you create your videos with your audience in mind.
QUICK PROFIT TIP: When filming your videos make sure to get your own style or personality on them, if is true, it would perceive better by your viewers. Then test, and learn what type of content produce the best results. This way you ca apply what you learn on your next films.... Just don't stop testing and tuning your videos to gain the best responses.
Did you know that if you put together the power of word of mouth in Facebook, plus the viral effect of online videos you can have a very powerful marketing campaign that will maximize your brand exposure and profit!
Updated on 3/31/2010.
I want to remind you that Facebook needs to be part of your marketing tools, because is the number one site in the world, it has the most page views that any other social network on the market, and it has more than 400 million active users. That's more people than the whole country of United Estates... I think that are enough reasons to have an active web presence on Facebook. As you can see, I said an active presence.
Well, so what it's an active web presence? this mean you need to have some kind of information on your page or profile to keep your fans or friends interacting with you. Is all about providing valuable content. This content to be updated constantly, so your fans will always find something new to view on your pages... Doing this for your profiles can be a little easier, because that's usually the first place you see when you are log in your account, plus that it's your personal presence where you will interact with your friends, family, and FB pals. You need to keep your balance of updates for both your profile and your page or pages.
MARKETING TIP: Try not to make a bunch of FB pages just because their free and easy to set up... The set process is very simple, but keeping a page up to date with constant quality content and interactions can take a lot of time. So, make sure you make a page that it's focus to promote your business and gain brand authority on the web. I'll be talking about how to set up and make money with viral Facebook pages this coming month, but for now just make one or two that are focus on a specific business or goal!
Ok no more waiting here is the video:
I hope you enjoy this little tutorial. Here are some good tips you can put to use right now... In the video he talks about using screen capture video tools to make those type of mini films, here are 22 videos part of the YouTube and Video Marketing course, where you can learn what tools to use and how to make screen capture videos from start.
Things you need to know about sharing videos on Facebook.
FB can be really strict with the type of content their users can upload or post on the network so make sure you follow the rules and avoid been ban, if your account is ban, that marketing strategy wouldn't work for you in a positive way. So, play by the rules to ensure the success of your viral video campaign.
Make sure you own the video or have permission to use.
The video you plan to upload needs to be less than 20 minutes of length.
Avoid anything that have nudity, adult only content, and people that don't want to be in the film.
All this mean don't upload videos like the one on the picture at the beginning of this article.
That's just a few things you need to follow, now let's get to the tips!...
Tips To Maximize Viral Exposure.
To build a successful viral marketing campaign with online video try the following type of content:
QUICK PROFIT TIP: I recommend you to use your own videos, or get permission from the producer of the video before posting it on your Facebook page or profile, just to avoid any type of legal problems.
