AdWords Editor Version 9.0 released today

Today we’re releasing AdWords Editor Version 9.0, with a number of new features designed to help you make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the AdWords Editor Version 9.0 release notes.

AdWords Editor Version 9.0 highlights:

Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.

Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.

Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.

Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.

In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.

More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.

The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.

The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.

For more information, check out the release notes and visit the AdWords Editor Help Center.



Posted by Nathania Lozada, Inside AdWords crew

Check out our latest AdWords Home improvements

What do you want to see when you first log into your account? Many advertisers have told us that they want a quick snapshot of account performance and a summary of any important problems to address. However, the details vary quite a bit: Some advertisers want to quickly identify any keywords with bids below their first page bid estimates. Others might want to focus on campaign-level metrics before diving into keyword stats or use a graph to quickly identify any major fluctuations in performance. In short, customization is key!

With this in mind, we’ve recently introduced a new version of the AdWords Home tab. Just like before, the page features a summary of account alerts and a graph of account performance, but it allows for more extensive customization to help you monitor the parts of your account that matter to you.

(click for full-size image)

The modules on the Home tab are based on saved filters created on your Campaigns tab. This provides you with the flexibility to define exactly which metrics and sections of your account are important to review right when you log in. To get you started, we’ve added some default filters to populate your Home tab, but you can feel free to remove those and customize as much as you’d like! These same modules will appear on AdWords for Mobile, helping you keep tabs on your account while you’re on the go.

Visit our Help Center to learn more about these changes and how to make the most out of your Home tab. You can access it now by clicking “New version” on your existing Account Snapshot page (check back soon if you don’t see it right away), and let us know what you think!

Posted by Lisa Shieh, Inside AdWords crew

Measure how customers interact with your ads

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.

As ads become more interactive, you might want to know how they'll impact your business's key metrics like clicks, click-through-rates and, most importantly, conversions.

To help answer this question, we’ve added a new report to your AdWords account that allows you to measure the performance of each click type you’re using. You can think of a click type as how your customers interact with your ads. Did they click on the headline, a sitelink, or some other aspect of your ad?

You can access the new click type report in the Campaign, Ad groups or Keywords tabs. Select “Segment” then “Click type.”

click for full size image

With this added data, you’ll now have the ability to compare performance of each click type side by side. If certain click types perform well for your business, you may want to consider expanding them to other campaigns. Comparing click types by campaign, ad group or keyword will also highlight areas that need work.

Given the success we’ve seen searchers and businesses have with more interactive features in ads, you can expect to see more of these types of features in the future. With the new click type report in AdWords you can measure the impact of these new features and continue to get the most out of your ads.

Posted by Nathania Lozada, Inside AdWords crew

AdWords for mobile: check in quickly, anywhere

Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.

We’ve heard that your smartphone and AdWords account have been pining for each other. Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to AdWords, which is why we’re now testing a streamlined mobile experience. AdWords for mobile gives you easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.

click for full-size image

AdWords for mobile works best when you customize your experience. Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen.

We built AdWords for mobile to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to campaigns and keywords through the mobile application. If you need access to the other parts of your account, like ads or campaign settings, you can switch to the desktop version of AdWords through a link at the bottom of the screen.

Today, AdWords for mobile will be used as the default mobile interface for a small percentage of English language advertisers, and we look forward to enabling the feature for additional advertisers and languages in the coming weeks. However, if you’d like to try AdWords for mobile immediately, simply direct your Android, iPhone, or Palm Pre to http://adwords.google.com/dashboard/Dashboard

Hope you (and your lovestruck smartphone) enjoy having easy access to AdWords wherever you go!

Posted by Miles Johnson, Inside AdWords crew