Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Wednesday, May 18, 2011

Promoted Video pricing change: Focusing on the value of views

Promoted Videos have proven to be an effective and popular way for advertisers to drive traffic to video content on YouTube. This format allows you to promote videos on YouTube when users are searching for or watching videos. Until now, Promoted Videos have been priced on a cost-per-click (CPC) basis; similar to AdWords search ads, you were charged every time a user clicked on a Promoted Video ad.

Beginning on May 25th, we’re changing the pricing structure of this format to a cost-per-view (CPV) model, shifting the focus to actual viewership. This change means you’ll be charged only when a user clicks on a Promoted Video ad and starts to watch your video content. This pricing model ensures that your advertising costs are more closely connected to your goal of driving trackable video viewership.

How Bids Work
When you create your Promoted Video ad, you'll be asked to set a maximum CPV, which is the maximum amount you're willing to pay for a video view. Promoted Videos use the AdWords discounter to automatically reduce your costs. As always, we’ll only charge you one cent more than the next advertiser on the page competing for the same or similar keywords/placements, ensuring auction-driven efficiencies.

What You’ll See
As before, Promoted Video campaigns can be set up and managed right in AdWords or via ads.youtube.com. As of May 25th, billing terms from all Promoted Videos campaigns will officially convert from CPC to CPV and will be reflected in your advertising dashboards in both systems. If you’re using AdWords to purchase Promoted Videos on YouTube, you may continue to see mentions of CPCs in your campaign dashboard as we introduce additional CPV formats and adjust verbiage in the system.

Please visit the Help Center for more details and FAQs. Our hope is that this change in the pricing model aligns Promoted Videos more closely with your goals, driving the right results for your business.

Posted by Baljeet Singh, Senior Product Manager, YouTube

Wednesday, April 6, 2011

Question of the Day: Is Quietube Too Quiet?

Following a link posted by @andyjb, I found myself looking at http://quietube.com/ today and it got me thinking...

Is this a great idea that will help allay the fears of admins and parents and help bring YouTube content into filtered classrooms, or does Quietube actually turn YouTube into a virtual DVD player -- thus negating all of the social media content that makes YouTube so rich (even if at times risky) to begin with?

What's more important in the YouTube debate: bringing video into our classrooms or teaching students how to engage with dynamic and live social media spaces?

Monday, April 4, 2011

Most Use Social Media Networks By Fortune 100 Companies [Infographic]


Most top Internet marketing entrepreneurs know that SEO traffic is the best web traffic you can get because is highly responsive, but they also know that to build your business brand and web authority there is not better tool that social media networks like
Read more »

Monday, March 7, 2011

March 2011 YouTube Video Marketing Webinar

FREE Video Marketing Webinar

One thing you should know about YouTube is that this online video sharing site is the 2nd most popular search engine in the world. Only beaten out by Google.com, yes the owner themselves. Very funny ah!

Well, recently I started trying different things with it and the kind of targeted web traffic you can get to your site is HUGE. And it's almost laughable how easy and simple it is to rank highly and start making generating an income from the same traffic the social sharing site will send you. That's the power of video marketing and social media.

For whatever reason, there aren't
Read more »

Wednesday, January 12, 2011

Why Every Educator (and Student) Should Know HTML (and 5 Free Ways to Learn It If You Don't Already)

written by Andrew Coy.


Every educator and student should know HTML.


To me, this is the digital equivalent of saying: "Every student should be able to write an essay." And in truth, their are a lot more similarities between these two than differences. An essay is nothing more than a mode of communication -- an attempt to convince, prove, or at least argue a point of view. A blog post (in many ways) is an abbreviated, relaxed, at times more personal, and more interactive younger brother to the essay. Interestingly enough, however, whereas an essay has an audience of 1 (the teacher) -- a blog post has an audience of potentially millions physically anywhere.

And blog posts are written in HTML, which makes using HTML the equivalent of knowing how to use Microsoft Word (or OpenOffice, or Pages, etc.). HTML is how you put your thoughts on digital paper. And as this blog suggests, teaching is possible without paper -- a fact society is demonstrating every day in more areas than just teaching.

But if you have missed opportunities, have yet to get around to it, or simply haven't know where to start learning HTML, then now is a good time to change that.

HTML has been around since the web -- in fact, HTML is the web. Tim Bernes-Lee proposed the idea in 1989, created the framework shortly thereafter and over the past 20+ years it has proved to be the most flexible, simple, and enduring means of organizing the web. As Wikipedia puts it, "HTML elements form the building blocks of all websites."

The good thing about HTML is that everyone who uses it, puts things out on the web -- which means there are nearly endless amounts of resources at your disposal. I have highlighted 5 ways you can start learning HTML for free.

W3Schools.com


W3Schools.com is how I started learning HTML. Their site is a bit cluttered with advertisements perhaps, but nothing outdoes their Try it yourself » feature. They understand that there really is no better way to learn than by doing. And at each step of learning HTML W3Schools does a great job of breaking it down with "Try It Yourself" examples. Similarly, their reference section is also excellent. I still find myself there on a regular basis when I have a question. And if you get into more coding, their CSS, PHP, JAVASCRIPT, ASP, and SQL tutorials are also worth a visit.


WYSIWYG


If you have a blog (such as Blogger, WordPress, or the like) than you know that they have typically made it is easy to bold or underline text with a simple button. You may have also noticed there is usually a tab to toggle between "Compose" mode and "HTML" mode. The great thing about this is that you can learn HTML simply by going back and forth -- changing one thing in the "Compose" (WYSIWYG) mode and and then looking to see the HTML code behind it.


Online Books


If you are the type that just wants it spelled-out in a book, there are plenty of options for you. You don't even have to leave your computer or spend any money. Simply use something like Google Books to find one that is free. I found this "Basic Guide To HTML" by Jesse Dallas without much trouble at all (just limit your search to those with "full view only" to narrow your results). is a very simple to follow, thorough, and surprisingly not outdated option.


YouTube It


Put the power of YouTube to work teaching you how to code HTML. It's easy; is great for the visual learners; and will make sometimes complex steps much simpler to understand. While there is certainly a lot more out there in text, and the text is much easier to search and use as a quick reference, sometimes there is nothing better than watching someone else walk you through the steps while explaining them to you in plain english.
(another example video)


Friend / Library


Finally, if nothing I've suggested works for you, find a friend, check out your local library, or see if there are classes near where you live. Maybe you just need someone right there explaining it, or a book to hold, or a class to make you accountable to someone.


Conclusion


The great thing about learning HTML is that it empowers you to put your ideas out there in front of the world while simultaneously freeing you from the confines of the little buttons on any given website. You can resize images, add tables, change font colors, and do whatever else you want all with simple commands that don't take too much to learn. Once you have learned HTML, your ideas do not need to be confined to the single-space Times New Roman with 1.25 inch margin defaults that the essay was before you learned how to use Word/OpenOffice/Pages.

Thursday, December 2, 2010

TrueView Video Ads give viewers choice and control over ads

Today we're announcing a new family of ad formats called TrueView Video Ads. TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served.

We believe offering a cost-per-view video ad model is good for everyone: consumers choose ads that are more relevant to them; you more precisely find the audiences you want; and content creators continue to fund great content with an ad experience that is less intrusive. Our experience with Promoted Videos, which you buy on a cost-per-click basis, shows that viewers will choose to watch ads that are relevant and engaging.

Our first available cost-per-view format is TrueView Video Ads - InStream. Viewers can choose to skip a video ad after 5 seconds, and you only pay when the viewer has watched the full ad or 30 seconds, whichever is shorter.



We’ve tested this ad format across thousands of viewer hours, serving millions of video views for a wide range of advertisers. If you counted up all the video views watched, they would stretch out for nearly five years. Early results are encouraging with view-through rates of 20-70%. A view-through rate measures how many viewers have opted-in to watch your ad - a valuable signal which you can use in connecting the right message with the right audience at the right time.

Check out the experience of some of our early advertisers. GoPro makes and sells the HD HERO line of wearable, gear-mountable HD cameras. Lee Topar, Director of Online Marketing for GoPro, says, “We like how TrueView Video Ads give us the ability to target our audience, and gives viewers the choice to opt-in to watch our ads. Thus far, we’ve seen about a 40% view-through rate -- and since we only pay when potential customers actually watch a video, we have more control over our budget.”



In the run-up to the recent US midterm elections, many political campaigns tested TrueView with positive results. Peter Pasi heads up Emotive LLC, an online marketing firm which recently helped to elect Senator-elect Rob Portman and Governor-elect John Kasich in Ohio. He says, "TrueView allows us to deliver our message in a scalable way specifically to the voters we want to reach. For example, we used its geo-targeting capabilities to execute a county-by-county media strategy. TrueView also provides a rich experience for the voter and allows the viewer choice and freedom. It’s easy to deploy, and it's a fraction of the cost of television."



Robert Wray served as the director of technology in Governor Martin O’Malley’s re-election campaign in Maryland. He says, “The Governor had used YouTube prior to the re-election so it was a no-brainer to use it in the campaign. We achieved a 45% view-through rate with TrueView ads and found them to be effective when you look at the raw numbers of total video views and the amount we paid for them.”



This ad format is available for customers in the US and Canada and in limited testing for advertisers in the UK. We are working to add availability in additional countries.

Several other developments are also in the works. Soon, you'll be able to use TrueView Video Ads to increase a video’s view count. We are working to make TrueView Video Ads available for our self-service customers and to simplify the buying experience and reporting for everyone.

If you’re interested in trying out TrueView Video Ads, contact your account manager today.

Tuesday, November 16, 2010

Learn about advertising on YouTube in a new online course

If you're interested in creating a stronger online branding presence or drawing high-volume traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities, so that you create the high-profile online presence that your website needs.

There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.

This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

If you’re interested, make sure to sign up now!

Posted by Gordon Zhu, Inside AdWords crew

Monday, November 15, 2010

Live webcast: 5 Tips to Turbo-Charge Your Online Marketing Campaign With YouTube

Event Date: November 16, 2010 at 02:00 PM East/12:00PM Central/11AM Pacific. Register today.

As a dentist, Dr. Bob Wagstaff knew he had a better way to cure bad breath than most other solutions in the market. So he founded Orabrush to sell a tongue brush to help consumers more easily clean their tongues of the germs that cause bad breath. When Dr. Bob first tried promoting his new invention, many forms of traditional advertising failed him. A $50,000 infomercial went nowhere. Then, Jeffrey Harmon suggested a marketing campaign built around a YouTube video. That first video cost $500 and has since earned the company over 13 million views, setting Orabrush on the path as an innovator in online video marketing.

Join this live Webcast with AdAge to hear from Jeffrey Harmon and Abe Neiderhauser, the team that has helped earn Orabrush more than $1,000,000 in sales through YouTube, AdWords and online marketing.

Friday, October 29, 2010

YouTube Promoted Videos serves its 500,000,000th video view

YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (available in your AdWords account), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, allowing advertiser’s messages to be promoted against related content (BBQ grills shown against recipes for hamburgers) that someone may be viewing as they browse videos on YouTube. For more information on new product enhancements, please see the full story on the YouTube blog.

Thursday, October 14, 2010

Grow traffic with help from YouTube videos and AdWords

Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.

We started out with search-based advertising using Google AdWords. It helped us get traffic to our site BBQGuys.com at a relatively low cost – AdWords has been a great way to help us capture customers when they’re looking for a “BBQ grill” and other items we offer.

We happened upon marketing on YouTube almost by accident. In response to customer service calls, we started creating instructional videos to show people how to best use their BBQ grills. We were getting a lot of traffic and great comments. So we decided to build out our Brand Channel and add more content, such as recipes by Chef Tony. YouTube is great for conveying our company image, and distributing unique content that people can relate to, especially people who enjoy food and eating! Learn more about our “secret sauce” for success that combines YouTube and AdWords.

Posted by Gordon Zhu

Wednesday, September 15, 2010

Broadcast your business through the TV for All Contest

Today we’re announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube.


We originally launched this contest last year and received nearly 250 submissions.
Three winners, including Owners.com, won free TV media through Google and successfully extended their brands across the nation.

“It’s always exciting to see what other marketers think of your work,” says George Karavaras of Owners.com about why the company entered TV for All in 2009. The best part, he says, is that “it doesn’t take a lot of time or money to create a high impact TV ad through Google’s creative network.”

Now it’s your turn! Entering is easy: simply create a video ad for your business, upload it to YouTube and submit it to our TV for All YouTube Channel between September 15th and October 12th. If you don't have a video ad or the tools to create one, professional tools by SpotMixer will be available for free to help you make a polished ad in just minutes.

Three winners whose ads best exemplify creativity and a compelling message will receive $25K, $15K, or $10K in national TV and online video advertising using Google AdWords.

If you've never promoted your business using TV and video, the TV for All contest is your chance to get started. For more details and to enter the contest, visit www.youtube.com/tvforall.



Friday, June 18, 2010

Introducing the Google Display Network

Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools. To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties. In an effort to make our display media offerings clearer to advertisers like you and agencies, we’re creating a new umbrella name for all these properties, the Google Display Network. 

The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats -  text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web. 

You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team.

In the upcoming weeks, you’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a new website showcasing the sites and benefits available to you on the Google Display Network. 

We’re working hard to offer the best display advertising solutions and we look forward to introducing new features on the Google Display Network that help you reach your advertising goals. 

Posted by Neal Mohan, Vice President of Product Management

Friday, May 14, 2010

Upcoming webinar: Video Targeting

We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos -- including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a tool that helps advertisers find and target relevant partner videos on YouTube. As with other products we’ve recently launched, the Video Targeting Tool is integrated with Google AdWords and makes it easier than ever for you to run integrated, targeted, and measurable campaigns across the Web. Here’s how it works:



With so many of you now using the Video Targeting Tool, we rolled out some big improvements, including localized versions in 25 countries around the world. There are also a lot of new features to explore, so we decided to host a webinar that will give you an overview of the tool’s functionality, as well as best practices and case studies.

The webinar is scheduled for 10 am PDT on May 19th, 2010. To register for the event, please fill out the registration form here.

Sunday, April 11, 2010

12 Popular Viral Videos For Your Marketing Inspiration

By Luis Galarza - Internet Marketing Tips.


What a Better Way to Learn How To Use Online Videos As a Viral Marketing Tool Than Watching And Analyzing Today's Most Popular Videos!

Viral Video Infection!

You can learn a lot about how to create your own engaging online video show on YouTube or any other media sharing site, including Facebook, by observing other top creators style and filming strategies. But, don't get scare about that, because you are going to notice that most of the videos bellow were created by regular people like you and me without any top notch Hollywood type of equipment. Instead, they use regular camcorders or cameras, and some even use their cellphone to take this mini-films.

This can show that the quality of the shots is not as important as the quality of the content. If you learn anything from my previews video marketing posts you already know a few strategies to make your content viral or spreadable!...

So, make sure to combined or adjust the strategies and styles you are about to learn today into your marketing campaign. Keep uploading videos and practicing how to make then better and more engaging, but at the same time keeping the content focus to your targeted audience and your goals.

OK let's get to the vids!....


Top Spreadable Mini-Films!

1. iPad SUCKS!!!





2. Du Willst Auffallen?





3. Jake and Amir: Chat Roulette.

This video has embedding turn off. But, because of content is better to watch it over at YouTube anyways.. LOL!....



4. THE TALKING TWINKIE!?!





5. Look At My Face! (Ep. 20).





6. Smosh: Smeagol Loves The Precious.





7. Polish President Lech Kaczynski dies in place crash in Western Russia.





8. Asians Aren't Short!





9. Prank Call WIN!





10. HOT DENTAL ASSISTANCE! (4/7-8/10-306).






11. Hardly Working: Uptight Stoners.





12. FLIRTING WITH CO-WORKERS!





Hope you enjoy the films, and learn a lot from them, I know I did! Also I recommend you to remember that some styles or strategies may not work for every business or targeted niche, so make sure you create your videos with your audience in mind.


Recommended Resources.



QUICK PROFIT TIP: When filming your videos make sure to get your own style or personality on them, if is true, it would perceive better by your viewers. Then test, and learn what type of content produce the best results. This way you ca apply what you learn on your next films.... Just don't stop testing and tuning your videos to gain the best responses.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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