Online marketing called pay per click has become an notably common choice for online marketers. While it involves planning and costing to initiate functioning, but the returns may be profitable and you can produce money on the long term. I have people who earn good returns from this exercise for some time. Thanks to the generous of organizations proffering remuneration per click publicizing like Google, you could consume PPC advertisement to capture your sites, disregarding of your budget. Either you have a job in a big establishment or only have your own sites, pay per click advertisement could help you accomplish your online marketing targets. In order for you to accomplish the profit, these are numerous benefits of PPC:
Traffic.
Clear, this is the major upper hand of pay per click ad. The number one benefit of PPC traffic is the not a dream that it is insistent. Because of the less costs of attempt on keywords, PPC publicizing can support you stimulate a vast money of traffic for a comparatively less price. Different from passive traffic, you can start locking in PPC traffic to your sites justly promptly. I have tried and done this. The result was magnificent. I obtained a cheque from Google about not long ago. I felt very happy about it and i did underline to some of my friends to also involve in net contracts.
Branding.
When undoubtedly visitors' look at your website listed double effects in the network, their trust for you will mount vastly. This will relay into further leads and returns from your website, together with further return visitors. Initiating and running a pay per click expedition is quite worthful, still if your site is getting in quality traffic organically. The defense that a PPC military movement could congratulate passive rankings is that it can support develop your websites posting.
Intelligible Conversion Tracking.
In respect of PPC, you not only apprehend definitely how much dime your website is bringing forth, but you too have information just how much you had to spend to develop it. This will assistance you cautiously manage your budget and grab the most resolutions for the dime you have. It proves how much easier to navigate and contend your pay per click budget against an SEO or interchangeable budget. Anything above the budget is precisely profit. For instance, the cost you need to incur is USD 300 in total whilst the accomplish you obtain is USD 500. The variance is USD 200; that is your returns. In this case, you could relate the budget of USD 300, the amount you could afford to spend for the cost. Therefore, you apprehend precisely how much you want to dedicate to to accomplish the planned achieve.
We also have sites in the network that could note the workings of PPC modus operandi.
A land website like this http://google.makemoneyengine.com discuss more on this.
Zestfully involved in internet market and net marketing, the author is working as Senior Manager, Marketing. Previously he worked as Corporate Planner in a healthcare-related organization. Having encounter for above 10 years in writing trade suggestions and papers to the Board of Directors, the author was now willingly creating in the internet. The site http://google.makemoneyengine.com is one of the produced websites in the internet.
Showing posts with label google. Show all posts
Showing posts with label google. Show all posts
Wednesday, June 22, 2011
Monday, June 6, 2011
SEOQuake Can Have You Banned From Google: Here Is How To Avoid It [Video]
If you've been learning about Internet marketing and SEO (search engine optimization) for a while, you maybe hear of an excellent free tool called SEOQuake. This is a plugin you can add to your web browser to help you get different type of search engine based information from any website and also right from search result on Google, Yahoo and others. Another feature from this plugin is the ability to check any site's page rank, but this cool feature can also backfire at you by having you banned from Google!
 |
| Spy on your competition or each site you visit! |
 |
| Check SERP information right from search results! |
This week I wanted to focus on posting article that can help you start your online business and also get some high targeted traffic to your new or current site. That's why I have to make sure that you know some of the danger of using tools like this one without the proper set up. Remember, I want you to increase your traffic not decrease it or get you banned from anywhere, specially the big 'G'!
The video below was created by the SEOQuake team to help you avoid any problem with their browser add-on and help you set it up the right way. I highly recommend you to watch it if you are already using the app or if you were planning to do so:
Here is the training video.
Do I use this app? The answer is yes. I just don't over do it, and I have it set up right to avoid any trouble. So, yes, I do recommend the plug-in, just be sure to follow the video instructions to have it set up adequately. The app works with FireFox, Opera, Safari, and now Google Chrome at the moment.
You gonna love the SEO help you gonna get from this little web app just make sure you use it wisely!
Warmly,
Luis Galarza,
Local Online Marketing Specialist.
.
SEOQuake Can Have You Banned From Google: Here Is How To Avoid It [Video]
If you've been learning about Internet marketing and SEO (search engine optimization) for a while, you maybe hear of an excellent free tool called SEOQuake. This is a plugin you can add to your web browser to help you get different type of search engine based information from any website and also right from search result on Google, Yahoo and others. Another feature from this plugin is the ability to check any site's page rank, but this cool feature can also backfire at you by having you banned from Google!
|
| Spy on your competition or each site you visit! |
|
| Check SERP information right from search results! |
This week I wanted to focus on posting article that can help you start your online business and also get some high targeted traffic to your new or current site. That's why I have to make sure that you know some of the danger of using tools like this one without the proper set up. Remember, I want you to increase your traffic not decrease it or get you banned from anywhere, specially the big 'G'!
The video below was created by the SEOQuake team to help you avoid any problem with their browser add-on and help you set it up the right way. I highly recommend you to watch it if you are already using the app or if you were planning to do so:
Here is the training video.
Do I use this app? The answer is yes. I just don't over do it, and I have it set up right to avoid any trouble. So, yes, I do recommend the plug-in, just be sure to follow the video instructions to have it set up adequately. The app works with FireFox, Opera, Safari, and now Google Chrome at the moment.
You gonna love the SEO help you gonna get from this little web app just make sure you use it wisely!
Warmly,
Luis Galarza,
Local Online Marketing Specialist.
.
Monday, May 16, 2011
How to Make Easy Money with Google - The Beginner’s Instruction
In 2005, I found a community forum thread just where everyone was speaking about earning profits with Google, eBay, and Amazon. In that period I also met someone who produced all of his money marketing eBay. I had no thought how any kind of it worked well yet I was really curious. I didn't like my own task and needed an out.
Within the last a few years I've productively made the change by figuring out absolutely nothing to be able to making a large amount of income by using Google. This information will talk about several ideas into how this is potential.
Google Will not Seek the services of Individuals to do business from home
When I initially began studying on the subject of making profits by using Google, I suspected they appointed people to do at home. As much as I realize, this isn’t the instance. Within the last several years, I've never met somebody who succeeds from their home, for Google. On the other hand, I realize lots of people who making money simply by advertising Google’s applications. I also know lots of people who get a lot of money since they use Google for a source of targeted traffic on their internet websites.
How to begin
As a way to get started making money with such strategies, you should have your website. The good news is, this isn’t challenging in any way. In order to discover ways to build your own website, it is possible to learn by seeking lots of manuals online about how a person creates the webpage.
What Sort of Money Is Actually Made
Google’s income is made by making clicks for promoters. This takes place in 2 places:
With Google’s search engine optimization - Google.com
On other people’s web pages (your blog can be one of these)
The other process is known as Google Adsense. Within the method, Google permits those who have internet sites to set promotions on their website’s pages. Any time their website visitors visit an advert, Google will get paid. Google gives you those earnings with the business owner.
Consequently you could start a web site, set Google adverts into it, and start paid once your website visitors click on an advertisement. Typically, it is possible to count on approximately 5% within your website’s visitors to visit advertising. The quantity you will get paid can vary yet is normally somewhere within $0. 10 and $1. 00 for every click. The research to get bigger paying clicks can be covered in a lot of manuals on the internet.
Getting Visitors to Your Blog
The website visitors which i get on my own sites come from many different sources. One of my largest sources of targeted traffic is Google. com. I put content on my own sites which i feel can match up with what people are looking for. This will give my web sites to show up in Google’s online search engine. People visit my own web site and visit. Close to 5% of them visit a particular advertising and I get paid.
Thursday, April 14, 2011
Buy Google when market sells
Google Inc. (NASDAQ: GOOG) reported first quarter non-GAAP EPS of $8.08 after the bell Thursday, up from $6.76 in the prior year period, a 19.5% increase year-on-year. The consensus estimate was for EPS of $8.11. Google reported quarterly revenues of $8.6 billion, a 27 percent increase year-on-year and 2 percent over the previous quarter.
Mobile momentum
Google did really well in the mobile market, considering it "tripped" into it. Mobila ads are fetching a billion plus dollars quarterly. "We already announced that [mobile] was a billion-dollar run-rate business," Google SVP and CFO Patrick Pichette said Thursday on its first-quarter earnings call. "And we tripped into it. ... We tripped into a billion dollars. That gives you a sense of the momentum."
"Thanks in large part to Android, search on mobile devices has increased by more than 500 percent in the past two years," Jeff Huber, Google's SVP of commercial and local, said. Over 350,000 Android devices are activated daily, translating to over 127 million activations annually! Over 3 billion apps have been installed. Huber said "Android Market has benefited from its online presence and the addition of in-app billing."
SVP of Advertising Susan Wojcicki noted that for mobile ads, AdMob Inc. has more than 150 million iOS and Android devices receiving ads every month, up 50 percent over the last four months. And, many advertisers are running mobile-only campaigns and customizing them to the handsets with location and click-to-call, a feature that over half a million advertisers are using.
Hiring key talent in volumes
Google added 1,900 employees in the first quarter and is set to hire 4,000 more in 2011. Google is treating their employees well. Everyone in Google got a 10 percent salary increase. More employees and higher salaries led to increased expenses, resulting in lower EPS for the quarter. Huber claims that 2011 will be Google's biggest hiring year to date.
Management changes
When asked how the executive change-up has affected business, CFO Pichette only reiterated that it's business as usual. Co-founder Larry Page is the incoming CEO, and it appears that he is willing to make strategic investments in resources and talent to make Google better and more innovative. Mr. Eric Schmidt has stepped down from the CEO role; however, he remains as the chairman of the board.
In his first week on the job, Page promoted seven of his managers to senior positions, including Andy Rubin, who heads up mobile efforts, and Vic Gundotra, who is in charge of social initiatives, according to a person briefed on the changes. The executives will report directly to Page, the person said. (source: Bloomberg)
"In short, the company’s position has not changed," Pichette said. "Google is a technology company focused on users and looking for products that can affect billions of people."
Google stock movement
In after hours Google stock was down more than 5.6%, and is expected to fall further tomorrow. This will present an excellent buying opportunity. Fundamentally, there is nothing wrong with Google. Google sales growth is over 25% year over year, the Android mobile market is booming, YouTube is picking up steam, new talent pool is growing, and social networking is getting a renewed focus in order to compete versus Facebook. These are huge positives, and make Google a safe long term play. Buy Google when market sells tomorrow.
Leading Creativity and Innovation eBook, Insights, Report. Business Innovation Resource Kit includes 212 pages Definitive Guide, 439-slide insights Innovation Bootcamp, Annual Innovation Report. 212-page collection of over 55 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more. "Your report from the eBook and definitive guide was the primary reference that we used." Used by over 650 leading organizations including HP, Pepsi, EDS, Nokia, Tata, LG, J&J...Download NOW!
Mobile momentum
Google did really well in the mobile market, considering it "tripped" into it. Mobila ads are fetching a billion plus dollars quarterly. "We already announced that [mobile] was a billion-dollar run-rate business," Google SVP and CFO Patrick Pichette said Thursday on its first-quarter earnings call. "And we tripped into it. ... We tripped into a billion dollars. That gives you a sense of the momentum."
"Thanks in large part to Android, search on mobile devices has increased by more than 500 percent in the past two years," Jeff Huber, Google's SVP of commercial and local, said. Over 350,000 Android devices are activated daily, translating to over 127 million activations annually! Over 3 billion apps have been installed. Huber said "Android Market has benefited from its online presence and the addition of in-app billing."
SVP of Advertising Susan Wojcicki noted that for mobile ads, AdMob Inc. has more than 150 million iOS and Android devices receiving ads every month, up 50 percent over the last four months. And, many advertisers are running mobile-only campaigns and customizing them to the handsets with location and click-to-call, a feature that over half a million advertisers are using.
Hiring key talent in volumes
Google added 1,900 employees in the first quarter and is set to hire 4,000 more in 2011. Google is treating their employees well. Everyone in Google got a 10 percent salary increase. More employees and higher salaries led to increased expenses, resulting in lower EPS for the quarter. Huber claims that 2011 will be Google's biggest hiring year to date.
Management changes
When asked how the executive change-up has affected business, CFO Pichette only reiterated that it's business as usual. Co-founder Larry Page is the incoming CEO, and it appears that he is willing to make strategic investments in resources and talent to make Google better and more innovative. Mr. Eric Schmidt has stepped down from the CEO role; however, he remains as the chairman of the board.
In his first week on the job, Page promoted seven of his managers to senior positions, including Andy Rubin, who heads up mobile efforts, and Vic Gundotra, who is in charge of social initiatives, according to a person briefed on the changes. The executives will report directly to Page, the person said. (source: Bloomberg)
"In short, the company’s position has not changed," Pichette said. "Google is a technology company focused on users and looking for products that can affect billions of people."
Google stock movement
In after hours Google stock was down more than 5.6%, and is expected to fall further tomorrow. This will present an excellent buying opportunity. Fundamentally, there is nothing wrong with Google. Google sales growth is over 25% year over year, the Android mobile market is booming, YouTube is picking up steam, new talent pool is growing, and social networking is getting a renewed focus in order to compete versus Facebook. These are huge positives, and make Google a safe long term play. Buy Google when market sells tomorrow.
Leading Creativity and Innovation eBook, Insights, Report. Business Innovation Resource Kit includes 212 pages Definitive Guide, 439-slide insights Innovation Bootcamp, Annual Innovation Report. 212-page collection of over 55 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more. "Your report from the eBook and definitive guide was the primary reference that we used." Used by over 650 leading organizations including HP, Pepsi, EDS, Nokia, Tata, LG, J&J...Download NOW!
Thursday, March 31, 2011
Business Innovation eBook, Resource Kit and Definitive Guide
Innovation eBook used by 650+ innovative companies worldwide - eBook Best Seller (deployed at Nokia, EDS, Pepsi, HP, J&J, LG, many more...)Innovation eBook and Definitive Guide is a 212-page collection of over 55 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor and Gamble, Johnson and Johnson, Toyota, GE, BMW, Deloitte, Frito Lay, IBM, Nike, Starbucks, Southwest Airlines, Microsoft, Dell, Tata, Intel and more. With pertinent articles from this award-winning Creativity And Innovation Driving Business Blog, this Faculty eBook provides real-world examples on how the Top Innovators innovate and grow their business successfully time and again, especially during economic cycles. Creativity And Innovation in Business is a definitive guide and resource that will help you unblock creativity, uncover and create game-changing innovations, and make exponential business growth a reality.
"I teach Applied Creativity and Innovation for a College near Toronto, Canada. I gave my business students an assignment to work with one of the top 10 innovative companies and to research/report on what makes them innovative, type of innovative challenges, benefits, etc. Your report from the eBook and definitive guide was the primary document that they used for their work." - Business School Professor
Download Now
"1) Innovation and growth is not (just) a fuzzy process of screwing around vigorously (SAV) but can be a systematic process,
2) Innovation and growth is not (just) something that happens in a department like R & D or product development,
3) Innovation and growth is not just about products or solutions - it is about creating a transformational change in the way people live, work and play." - Chapter 26, Erich Joachimsthaler, author of "Hidden in Plain Sight"
Who should buy?
The Innovation eBook and Definitive Guide has been downloaded and used by over 1,000 professionals, faculty and innovators at educational institutions and businesses all around the world including EDS, Ericsson, Center for Sales Strategy, IdeaChampions, Acara Global, Byrne Dairy, Cleveland Clinic, Magpie, DOJ/FBI, HP, Hewlett Packard, Intervista Institute, Fryett Consulting Group, Satellite Shelters, ProductVentures, Speakeasy - a Best Buy company, Jarden Consumer Solutions, Hallmark, Infinium, DeakinPrime - Deakin University, Lucas-TVS, McCann Worldgroup, S.P.Jain Center of Management, Suffolk University, RiCoMan, AmpControl, Craig Rispin, Momentive, Champion Laboratories, University of Phoenix, University of Washington, SFR - Neufbox, Attwood as Edison, Academy of Sport, Ideogenesis, Principled Innovation, Meridian Partners, Ananzi, Tangibility, Syngenta Global, Speedy, The Business Lab, Deloitte, Lane Management, University of California at Irvine, Wharton Business School, Babson University, Larsen & Toubro, Nokia, Credera, Pfizer, Bilkent University, Indian Institute of Science, Bacardi, Chick-fil-A, LG Electronics, Pepsi, SAP and many more.
If you are a marketing executive, information executive, IT executive, product manager, marketer, product marketer, sales operations manager, sales director, sales consultant, business consultant, product designer, brand manager, marketing manager, VP of products, VP of marketing, VP of technology, research & development director, product director, product marketing manager, marketing consultant, brand consultant, innovation consultant, chief innovation officer, engineer, engineering student, business school student, business school professor, technology student, technology consultant, design engineer, consultant, trainer, professor or management consultant - this book and definitive guide is for you! If you are one of the key executives of the company or the CEO, buy this guide for your company!
TABLE OF CONTENTS
Chapter 1 - The Top 50 Innovative Companies In The World
Chapter 2 - The Innovation Index - Top 20 Innovators
Chapter 3 - Measuring Business Innovation Success - Key Benchmarks
Chapter 4 - Failures And Stumbles Driving Innovation - Five Takeaways
Chapter 5 - Blocking Creativity And Innovation - Nine Processes
Chapter 6 - Six Ways To Find Innovation - "See with new eyes"
Chapter 7 - Five Principles For Successful Business Innovation
Chapter 8 - Is Innovation Cyclical? - Four Common Blunders
Chapter 9 - Can Leadership Create Innovation? - Ten Leadership Ideas
Chapter 10 - Top Ten Creative Leadership Traits - Be The Leader and Innovator
Chapter 11 - Creating Team Innovation - Seven Characteristics
Chapter 12 - Creating Team Innovation - Effective Teams Examples
Chapter 13 - Creating Team Innovation - Ten Principles To Unleash Innovation
Chapter 14 - The Future Of Management, Creativity And Innovation - Upend Business Models
Chapter 15 - How Much Creativity Is Enough?
Chapter 16 - Co-Creation Driving Innovation At Top Innovators
Chapter 17 - Marketing Innovation Creating Market Leadership
Chapter 18 - Consumer Innovation Best Practices - Six Steps To Lead Innovation
Chapter 19 - The Innovation Gap - Disruptive Innovation versus Sustaining Innovation
Chapter 20 - Are Children More Creative Than Adults?
Chapter 21 - Questions Lead To Creativity, Answers Lead To Innovation
Chapter 22 - Expanding Your Business Innovation Capacity
Chapter 23 - Innovation Insights And Wisdom From Greatest Innovators
Chapter 24 - Turn Complaints Into Solutions, Innovations And Success
Chapter 25 - Why Some Ideas Survive And Others Die
Chapter 26 - Ten Answers For Driving Innovation And Growth At World Class Innovators
Chapter 27 - Strategic Innovation At Deloitte - The "Apple" Of Services Innovation
Chapter 28 - Toyota's Innovation Factory
Chapter 29 - Ipod - Apple's Best Innovation
Chapter 30 - Apple Iphone Rising - Top Ten Innovations
Chapter 31 - Google Versus Yahoo - A Tale Of Two Cities
Chapter 32 - Youtube - $1.65 Billion Innovation And Counting
Chapter 33 - Blockbuster Versus Netflix - Winner Takes All?
Chapter 34 - GE And P&G - Innovations Driving Growth & Six Growth Principles
Chapter 35 - Can Dell Turnaround Dell? Seven Thoughts For Turnaround
Chapter 36 - Innovations Brewing At Starbucks ? Five Takeaways
Chapter 37 - Southwest Airlines Flying High With Ten Innovations
Chapter 38 - Innovations At Microsoft - Four Business Pillars
Chapter 39 - Direct Marketing And Direct Mail Innovation At USPS
Chapter 40 - Disruptor Zune Versus Innovator Ipod
Chapter 41 - 100% Electric Ultra Fast Innovation - Tesla
Chapter 42 - Nike Versus Adidas - The Innovation Game Is On
Chapter 43 - People Innovation - We Think Culture Of Innovation
Chapter 44 - Intel - Exponential Innovations
Chapter 45 - Five Innovations In Software Industry - Intuit Case Study
Chapter 46 - Google Versus Microsoft - The Enterprise Battle Heats Up!
Chapter 47 - Launch Of Tata Nano - A Watershed Moment in Indian Autos
Chapter 48 - How Can GM Turnaround The Business? Is Innovation The Answer
Chapter 49 - Doubleclick A Smart Buy For Google
Chapter 50 - Microsoft Walk-Off Home Run With Aquantive
Chapter 51 - IBM's $5 Billion Cognos Acquisition
Chapter 52 - Top Acquisitions By The Top Innovators
Chapter 53 - Will Yahoo merge with Microsoft?
Chapter 54 - Innovation And Stock Performance Correlation
Chapter 55 - The Innovation Index Annual Report
Chapter 56 - $1 Billion Or The Future
Eight new chapters added, including a detailed report on "Measuring Business Innovation Success"
Download Now
Innovation eBook details invaluable tools to unlock:
Creativity -> Ideas -> Innovations -> Success -> Profits
The Innovation Bootcamp On Demand Resource Kit Tools:
The entire Innovation Bootcamp is available On-Demand now for your business to unleash the creativity and innovation within your own environment! You can selectively leverage the key concepts of the Innovation Bootcamp at your own pace, at your office or at your home, and share them with your team. The Innovation Bootcamp On-Demand Resource Kit includes:
- The complete Innovation Bootcamp presentation and handouts containing over 400 presentation slides to spark new ideas, channel team creativity and create innovation factory.
- 100+ pertinent strategies and tools, hands-on techniques and uncommon insights to unleash creativity and innovation at your business
The Innovation Bootcamp Resource Kit consists presentation slides of Six Engaging Online Workshop Sessions:
- 1. Benchmarking and Leading with Innovation
- The Business Case for Innovation
- 2. Unblocking Creativity and Innovation
- The Essential Processes and Skills
- 3. Unleashing Team Innovation
- Great Teams Deliver Great Innovations
- 4. and 5. Business Innovation Case Studies
- Learn how Top Innovators Lead with Innovation (Google, Netflix, Apple, Toyota, Southwest, more)
- 6. Building an Innovation Factory
- Create a sustainable, scalable Business Innovation Model
- "The Innovation Bootcamp provided an excellent orientation on the topic of innovation and I learned several new techniques for generating and successfully implementing new ideas. Plentiful real world case studies was another aspect I liked about the program. I highly recommend it." - IT Manager, Top 5 IT Services Business
There's more:
Special Offer: Buy eBook today and get the WOW Product Guide - Creating Amazing Products for your customers Now! absolutely FREE
About the AuthorSanjay Dalal is an innovator and entrepreneur with over fifteen years of leadership experience in Silicon Valley and High Tech companies. Dalal authored and launched the Innovation Faculty eBook and Definitive Guide on Creativity and Innovation in business in 2008, used by over 650 leading organizations and professionals all over the world including HP, Hallmark, Cleveland Clinic, Pepsi, EDS, J&J, TATA and major universities. Dalal published over 200 articles in the last two years on the real-time state of innovation in business at this blog on Creativity and Innovation Driving Business, and introduced the Innovation Index in December 2006 that correlates business, innovation and stock performance. Dalal launched Apple's Innovation Strategy eBook in February, 2010. Dalal was the president and managing director of the innovative investment company, Innovation Index Group, that systematically invested into the Top 20 Innovators of the Innovation Index. Dalal filed joint U.S. Patent on "Hands-On Labs" for delivering live, hands-on training over Web Meetings by simulating a training lab environment. Dalal has launched innovative products such as WebEx Training Center and WebEx Sales Center to market, and grown product line revenue to tens of million dollars in annual revenue. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Electrical Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science. Dalal secured the first position in the 50th William Lowell Putnam Math Competition. Dalal volunteered as a basketball coach on three separate occassions for Fremont NJB, Irvine NJB, and Rancho Middle School 7th graders, as an art master for 2nd graders, and as the secretary of the School Site Council. Dalal was a member of the Technology Advisory Committee for the Fremont School District containing over 40,000 students, an appointed position by the Board of Education. Dalal was a Web 2.0 adviser for Cal State Fullerton, Extended Education and a lecturer on "Making the business case for Web 2.0". Dalal, an appointed member of the Dean's Leadership Circle of The Paul Merage School of Business, University of California, Irvine, serves as a guest lecturer at the University of California, Irvine for the Strategic Innovation class. Dalal is an active Rotarian at the Rotary Club of Newport-Irvine.
Innovation eBook is brought to you by Creativity And Innovation Driving Business based in Irvine, CA.
Phone/Fax: 1-949-288-6880
Address: 111 Academy Way, Suite 100, Irvine, CA 92617
Selected references:
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world
Monday, March 14, 2011
SEO: Why Yahoo Sites Rank Better Than Googles Sites [Statistics]
 |
| Top U.S. Web Properties! |
Yes, you heard that right Yahoo sites have better SERP or search engine ranking that Google and other top websites. As you can see on the image above where it show the top 10 websites in U.S. by rank, the big "Y" is number one. I know that many people think that nobody uses the site anymore, just because other sites like Facebook are getting all the buzz, the fact is that they have million of users, they have more people with Yahoo email account than Gmail accounts. And not only that Clickz reported that they also have the most display ads impressions.
Here is what the image shows, for
Read more »
Wednesday, January 12, 2011
Pay Per Click Ads Click Through Rate: Google Is Not Number One
Everyone knows Google is the number one search engine in the world and for that reason many online marketers think that when it comes to the engine with the best pay per click ads click through rate, must be Google the company on top. But....
Web statistics show a very different type of result. Between the top three search firms, Google, Yahoo, and Bing. Bing has
Read more »
Web statistics show a very different type of result. Between the top three search firms, Google, Yahoo, and Bing. Bing has
Read more »
Saturday, January 1, 2011
Free SEO Tips By Google's Matt Cutts: 5 Simple Tips To Better Visibility on Google
 |
| Be Found On Google! |
Today I just wanted to share a very useful video to help Internet marketing beginners or small business owners new to web promotions have a successful start on this coming new year. In this video you are going to discover 5 free SEO tips by the Google web spam engineer himself, Mr. Matt Cutts.
This is an interview where USA Today's technology reporter Jefferson Graham ask Matt how to get better visibility and how to rank on top of Google search results. You will get 5 very simple and logical search engine optimization tips that any new or current web business can apply to gain top ranking and keep that position.
Enjoy the interview!
Read more »
Wednesday, December 15, 2010
Tnooz Post: Authority and Page Rank in Google is changing, are you ready?
New Tnooz post live titled "Is travel ready for the Google Page Rank overhaul?". In the post I discuss Google Places and speculate on what it means for new elements in the page rank alogrithm including the tastegraph, sociograph, memegraph, expertgraph, genomegraph, contextgraph and a lot of other made up words new media concepts. Read the full post here.
Tuesday, December 7, 2010
Profile of Google's Claire Hatton
The Sydney Morning Herald is carrying a detailed profile of Google's Claire Hatton. Hatton is the Industry lead for Travel, Government and Local in Australia & New Zealand. Worth a read.
Monday, November 15, 2010
Google Preview - another day another change in Google search
We are all talking about Google Places as a revolution in search (Tnooz story here). See the above shot where my search results for "Time In Madrid" shows a variety of links with a preview magnifying glass icon next to each link. Hover over a link and a preview appears on the right. Where Google Places is clearly designed to drive more paid search activity, the Google preview functionality looks better suited to questions/searches that are not highly monetised (like a what time is it question.
The bigger story here is that Google is showing a new and heightened level of change, testing and innovation in their product.
Sunday, September 26, 2010
Tnooz: the future of search is multi-destinational and multi-dimensional
Tnooz is one year old. My latest 1000+ word piece is live called "Google Instant is just the beginning in the search revolution in travel"
In this post I discuss the history and future of search and the role Google Instant is playing. I propose a future that has search being based on more than one destination site (multi-destinational) and more than one way to measure authority and trusted content (multi-dimensional).
check out the full post here.
Monday, September 6, 2010
Stories from TRAVELtech: contemplating the parallel inter-verse
I was at TRAVELtech last week wondering if there is a parallel universe on the internet (inter-verse) that I am not part of. In the Internet that I live in the following rules apply: - Search: Not all my searches start on Google;
- Starting: Portals are not a starting point but might be a destination (ie Yahoo Finance);
- Creating: I am creating more and more content very day – but writing less and less on my blog;
- Reading: Newspaper sites are fading from view in favour of RSS and news aggregators; and
- Accessing: I am accessing the internet all over place – via my computer, my Apple TV, my Xbox, my blackberry and more.
Three presentations at TRAVELtech reminded me that many people online who do not adhere to these rules and therefore exist in a parallel inter-verse:
- Mark Higginson of Neilsen Online reminded me that a third of Internet users do not use social networks. For these users (and there are a lot of them) the Internet is not a place for inspiration or interaction. It is a functional place. A place to consume content, check details and make purchases. A place to do things and find things out, not to engage, share and...well... just hang out;
- Rohan Lund of Yahoo!7 says that Yahoo! is continuing to expand world-wide as a place for people to start on the Internet. That the portal is still as strong and steady starting point on the Internet for hundreds of millions of users; and
- Warren Livingstone (founder of the Fanatics) proved that the secret to community was tents more than tweets. That communities did not need social media that much to grow and foster.
The obvious question upon re-discovering the parallel inter-verse is whether or not it is a place in itself or is it just a staging area. Is it a place where newer users start their internet experience – only to soon progress to the "real" Internet or do these users stay in the functional and controlled parallel inter-verse that is about more than outcomes that experience?
The reason why this is important to think about is that if the parallel inter-verse is a permanent place rather than a staging area then online travel companies need to plan for a different future. I keep talking about a future for online travel around moving from transaction engines to recommendation engines. Around helping consumers move from answering closed questions ("how much for a hotel in
BTW - thanks to Brianam on Flickr for the photo. The context behind the sign (which he says is real) is that Universe St was closed and traffic was being diverted to Rainbow st.
Sunday, August 1, 2010
Hatton of Google on Mobile and ITA
Claire Hatton - Google's Industry lead for Travel, Local and Government in AU/NZ - spoke last week at the Asia Pacific Aviation Outlook Summit. In the speech she had a lot to say about mobile and a little to say about the ITA deal.On the mobile web Hatton's advice was clear - if you do not have a mobile strategy including an app, then get one. She said (and confirmed via twitter) that "mobile searches on some search terms are higher than on PC for Google in Japan and Indonesia.". In some critical Asian markets half of the internet connections are via mobile. She conceded that iPhone was the largest platform but reminded the audience not to forget about Android. Google are claiming that they are "activating 160k android devices a day".
This has translated into consumers engaging in simultaneous consumption of media. True multi-media. Hatton quoted a Nielsen stat that 49% of Australians are online at the same time as they are watching television.
On the ITA deal she was more circumspect. In her defence, the ink is barely dry on the contract. While she would not say what Google intends to do with the product, she was very clear on Google's rationale for making the acquisition.
"because we believe the flight search experience is not good enough"
Understandably she would not be drawn on what the product would look like but did say that it would improve that qualified nature of click throughs to supplier and intermediary sites. Indicating that the likely pressure will be more on other meta search companies rather than OTAs.
As a side note. Later that day an industry insider told me that Google would not be able to bring the ITA functionality to Asia any time soon. They told me that that ITA product does not have the net fare connectivity to be competitive in air search in Asia.
Sunday, July 25, 2010
The BOOT at Asia Pacific Aviation Outlook Summit 27-30 July - Sydney
I will be speaking this week at the Australia Pacific Aviation Outlook Summit 2010 at the Four Seasons hotel in Sydney. The conference runs July 27-30. Day three of the conference (July 29) is the "Travel Technology & Distribution day".Also speaking on the Tech and Distribution day are:
- Richard Noon (CEO Webjet);
- Claire Hatton (Head of Travel, Government and Local for Google);
- Steve Sherlock (MD Oodles);
- Shashank Nigam (SimplyFlying) and
- Martin Symes (CEO Wego)
Solo at 235 pm on
The role of airlines and distributors in the “inspiration funnel”
* What are the four phases of online travel?
* How consumers get from an idea to going away and making a booking
* The role of airlines, tourism authorities and OTAs in the inspiration funnel
and on a panel at 440 on
Leveraging social media to create customer interaction and brand awareness
* Making better use of existing channels vs investing resources in newer distribution avenues
* How well do suppliers understand the value proposition of social media?
* Brand management through social media
* Integrating User Generated Content into the booking path
Hat tip in advance to Martin Collings of the Shearwater blog who first introduced me to the role of airlines in the bow tie/inspiration funnel.
Friday, July 2, 2010
Google and ITA: deal confirmed, BOOT was right, read what the pundits think
While I was minding my business on a work trip in Taiwan, teams of Google lawyers were dotting i's, crossing t's, cutting cheques and making rich people of out of the founders of flight search software company ITA. Overnight Tnooz carried the story that the deal was done for $700mm. This makes it Google's fourth largest acquisition (behind Admob, Youtube and DoubleClick). At risks of self indulgence, the BOOT first broke the rumour that Google was planning a push into travel meta-search.With the deal done it is time for the pundits to
Here is what I had to say at Tnooz
In my view the Google/ITA deal is a response to two challenges Google is facing in search generally and travel search in particularMore analysis and commentary over at Tnooz.
- Search is no longer the number one activity online. Social networking is. Part of this is the rise of networking but part of it is that search continues to operate in an environment where one site has the answer. Where you type in a search term and Google points you to the one site with the answer. Search queries are becoming more complex and more open ended. The answer to an open ended search query is unlikely to be found on one site. Google knows this is especially true for travel. It knows that it risks losing travel open ended travel search queries to social networks and meta-search. China is a great example of this trend with social networking planning a greater and greater role in travel search and discovery activity. Google knows they need a means for showing multi-site answers to search queries; and
- Meta-search is building loyalty. In the early days of meta-search, the business model was almost pure traffic arbitrage (I discussed this back in 2007). Meta companies bought traffic off Google for one price and sold it to suppliers and OTAs for another. Meta-search profitability was determined by their ability to buy clicks from Google cheaper than they could be sold back to OTAs and suppliers. But in the last year or so meta-search has started to built loyalty and alternative marketing channels. To generate direct brand traffic and affiliate partner referrals in particular. I have heard reports from a number of meta's of dramatic increases in customer loyalty and direct traffic. Kayak themselves spoke of this phenomenon to me as early as 2008 just after the sidestep deal. To combat meta's growing loyalty Google clearly felt the pressure to bring pricing and the details of offers one step closer in search results
While the deal may help Google solve these two challenges - in presents Google with two new challenges
- Competing with customers: Meta and other travel search companies spend a lot of money with Google. So too the suppliers and OTAs. There will be a fear and concern here from all of these Google cheque writers the Google might be planning to go direct and cut out more and more of the intermediary market; and
- Execution and retention: Travel search technology is very very complicated. This is proved by Google's decision to buy rather than build. But each time a company makes a buy vs build decision they open themselves to the challenge of retention and execution within the acquired company. Once you have made very rich people at the core of the asset that you have bought - you need to work very hard to either keep them engaged or train up your old organisation to know everything there is to know about the new one.
[reminder my views are mine alone and not the views of Orbitz or HotelClub]
Sunday, May 23, 2010
Pacman 30th Anniversary's Google Logo Is Viral Marketing At Is Best
By Luis Galarza - Gamevertising.
Have you seen the new Google logo? You know, the one that is a playable Pacman online video game. Many are calling it the best company logo ever made. I call it one of the best viral marketing campaigns in the history of the Internet!
If you don't know already, is a tradition for the Google guys to change their logo and represent a historic event or a holiday. This is has been a great marketing campaign that it became a web tradition, which give more branding power to the campaign. Now they even have a logo design contest called "Doodle" where they have kids from a national school to draw a Google illustration that represents a holiday or a cause.
But the 30th anniversary of Pacman is the first time where they took the illustration to the next level, and actually turned it into a playable online video game. Which turn into a massive buzz for the company and their brand.
Here some of the benefits they got from this genius marketing idea:
1. A lot of free PR coverage.
2. A lot of buzz from the blogosphere (the world of bloggers).
3. They increase traffic to their search page.
4. They increase searches queries.
5. Like the Burger kings game, they got their audience to engage with their brand for longer periods of time.
6. They created a link baiting super campaign.
7. They build loyalty by creating a valuable interactive experience for their visitors.
8. They turn their logo into a viral marketing campaign on steroids.
Well done! Mission accomplished!...
Here is a video that explain how the Pacman Google logo game worked:
Now is time for you to put your creativity to work and put into action what you learn from this great idea!...
- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.
Blerp Me
Also..
Sharing is caring...
Make Your Logo A Playable Packman Online Game... How Genius Is That?...
Have you seen the new Google logo? You know, the one that is a playable Pacman online video game. Many are calling it the best company logo ever made. I call it one of the best viral marketing campaigns in the history of the Internet!
If you don't know already, is a tradition for the Google guys to change their logo and represent a historic event or a holiday. This is has been a great marketing campaign that it became a web tradition, which give more branding power to the campaign. Now they even have a logo design contest called "Doodle" where they have kids from a national school to draw a Google illustration that represents a holiday or a cause.
But the 30th anniversary of Pacman is the first time where they took the illustration to the next level, and actually turned it into a playable online video game. Which turn into a massive buzz for the company and their brand.
Here some of the benefits they got from this genius marketing idea:
1. A lot of free PR coverage.
2. A lot of buzz from the blogosphere (the world of bloggers).
3. They increase traffic to their search page.
4. They increase searches queries.
5. Like the Burger kings game, they got their audience to engage with their brand for longer periods of time.
6. They created a link baiting super campaign.
7. They build loyalty by creating a valuable interactive experience for their visitors.
8. They turn their logo into a viral marketing campaign on steroids.
Well done! Mission accomplished!...
Here is a video that explain how the Pacman Google logo game worked:
Now is time for you to put your creativity to work and put into action what you learn from this great idea!...
Recommended Resources.
- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.
QUICK PROFIT TIP: Try to make your website or campaign a interactive one. You don't need to use Gamevertising strategies to achieve this, but with simple media, originality, and creativity you can gain similar or even better results.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.
Blerp Me
Also..
Sharing is caring...
Wednesday, April 21, 2010
Google to buy ITA Software (report). If true Google's meta-search march is on!
Back in March care of a reliable source I broke the rumour/story that Google was about to launch a travel meta-search product. Then Tnooz broke the story that the rumour was true and Google was seen inserting pricing and supplier bidding information to google map search results.The biggest worry that Google has in getting into the travel meta-search space is how to catch up in technology. It is important to realise that each developer that Google diverts away from the core algorithm and ad platform carries a large opportunity cost. Even in a world of twenty percent time, Google is very conscious of the cost of putting developers on the expensive and complicate work involved in specific sector search rather than general search. The biggest question hanging over a travel meta-search play therefore was how would Google find the time and resources to build the product.
Looks like we might have the answer - and it has nothing to do with "building".
Story coming out of BusinessWeek that Google is in talks to buy ITA Software, one of the worlds biggest independent travel booking software makers who count Orbitz (disclosure), Bing, India's cleartrip, Expedia's Hotwire and Kayak as customers. Would certainly provide Google with all the tech they would need to launch a top flight meta-product. And on the entertainment front, would make the relationship between Microsoft and Google even more interesting.
hat tip to Paul Fisher who alerted me to the story via Twitter
Sunday, April 18, 2010
901 not out
100 more posts live on the BOOT. 4 years, 200,000 plus words, 150,000 visitors, 240,000 page views and still going. In my regular "not out series" recap I post a few reminders and highlights form the last 100 posts. It started with 101 not out and continued with 201, 301, 401, 501. 601, 701 and 801 not out. Here we go....Buy buy buy. We may still be waiting for the mega deal but the tuck-ins are everywhere
- Zuji/Travelocity bought Indian based Travelguru
- WRI went for $340mm
- TripAdvisor went further into China with Kuxun
Bust bust bust. The Global F'n Crisis had casualties
- Roamfree went into administration as the BOOT had to press delete on comment after comment
- Offline travel maybe dying but I had 3+3 recommendations on how it can save itself
- Talked EveryYou at WebInTravel - even though a back injury prevented by from actually going
- Joined the Kevin and Gene army of nodes and wrote 8 tnooz posts on subjects as varied as Augmented reality, Lonely Planet, Google, New Zealand and the Do over
- Overheard intermediaries and suppliers sharing war stories at NoVacancy
- EveryYou launched at TRAVELTech (see below)
- Another amazing week at PhoCusWright
- Spoke at Ad:Tech
- Tracking Google - broke the story first that Google meta-search was coming
- Tracking AsiaRooms and their TUI A&S stablemates
- Tracking Agoda, finally getting my hands on a Citi reporting estimating their turnover at $244mm for 2009 and early integration with Booking
- Tracking MakeMyTrip and claims they have made US$5mm off $500mm in gross sales
- Tracking Lonely Planet and their online plans
- Tracking Kayak and the private sale plans and follow up with Jetsetter CEO Drew Patterson
- Laid out my predications for 2010
- I introduced the concept of EveryYou - arguing that the future of online travel is “The development of a specific and targeted recommendation of one based on the unique combination of desires, needs and interests of each individual at any moment in time”
- Posted my thoughts on the secrets of innovation
- Mused on my 3 rules for a UGC start-up
- Pondered what next for Google in online video marketing
I haven't run out of things to say yet, so if you're still listening, then I will keep typing.
Subscribe to:
Posts (Atom)