Showing posts with label interactive. Show all posts
Showing posts with label interactive. Show all posts

Sunday, February 20, 2011

We need more "junk" in the classroom

by Mike Kaechele

We have mid-winter break this weekend so my family went over to Detroit and visited the Henry Ford Museum. Although I have lived in Michigan my whole life somehow I had never been there before. It is a huge place that emphasizes American advances in technology. Much of the technology is of the transportation variety with large exhibits of planes, trains, and automobiles but they also show changes in farm equipment, homes, furniture, culture, and huge steam engines. The subject matter is vast from science and technology to civil rights, American history, architecture, culture, and art. The technology really tells the story of the culture and history of America and the world.

My kids enjoyed looking at the thousands of items, but their favorite parts by far were the interactive parts. They ran to climb into any exhibit that they could.
Listening and sitting in same bus seat as Rosa Parks

They generated electricity.

They loved making these simple crayon rubs of exhibits.


They even enjoyed playing in an empty shack representing George Washington Carver's childhood home. We  spent the longest time playing with K'Nex and drawing.


We built cars to go down bumpy ramps. After an hour we had to force the kids to go on to see the rest of the museum.

The temporary exhibit was on George Washington Carver. He was an amazing artist, philosopher, scientist, and educator. I was struck by how his holistic ideas of crop rotation and using natural remedies are just now being implemented and appreciated. He was a man before his time in so many aspects. His school was a working school that required students to be in the fields and woods exploring nature. They discovered by doing not by lectures in a classroom.

That is when it hit me. We don't need any new type of education. We need to use hands-on, problem-solving, student centered learning that has been around for over a hundred years. Museums are not divided by core subjects but are integrated by topics such as transportation or culture. Most of all, learning needs to be interactive. Reading good books counts as interactive too. Textbooks, not so much. The internet and online tools are just another development in hands-on learning.

Our classrooms should look more like museums with interesting things to touch, smell, taste, build, break, and play with. I think that is why students like science with aquariums filled with interesting creatures, birds nest, pine cones, etc. All classrooms should be filled with objects that cause students to ask what is this? What is it for? There is good pedagogy to be found in the design and items in a kindergarten classroom. That is why students love to use computers. They are hands-on too.

I have a few artifacts in my classroom that students are always interested in. I think I have a new goal to find some more. So what is the strangest thing that you have in your classroom to inspire curiosity?

Sunday, May 23, 2010

Pacman 30th Anniversary's Google Logo Is Viral Marketing At Is Best

By Luis Galarza - Gamevertising.

Make Your Logo A Playable Packman Online Game... How Genius Is That?...




Have you seen the new Google logo? You know, the one that is a playable Pacman online video game. Many are calling it the best company logo ever made. I call it one of the best viral marketing campaigns in the history of the Internet!

If you don't know already, is a tradition for the Google guys to change their logo and represent a historic event or a holiday. This is has been a great marketing campaign that it became a web tradition, which give more branding power to the campaign. Now they even have a logo design contest called "Doodle" where they have kids from a national school to draw a Google illustration that represents a holiday or a cause.

But the 30th anniversary of Pacman is the first time where they took the illustration to the next level, and actually turned it into a playable online video game. Which turn into a massive buzz for the company and their brand.


Here some of the benefits they got from this genius marketing idea:

1. A lot of free PR coverage.

2. A lot of buzz from the blogosphere (the world of bloggers).

3. They increase traffic to their search page.

4. They increase searches queries.

5. Like the Burger kings game, they got their audience to engage with their brand for longer periods of time.

6. They created a link baiting super campaign.

7. They build loyalty by creating a valuable interactive experience for their visitors.

8. They turn their logo into a viral marketing campaign on steroids.



Well done! Mission accomplished!...

Here is a video that explain how the Pacman Google logo game worked:



Now is time for you to put your creativity to work and put into action what you learn from this great idea!...



Recommended Resources.

- E-Business Star-up Handbook.
Step-By-Step Guide To Selling Online.


QUICK PROFIT TIP: Try to make your website or campaign a interactive one. You don't need to use Gamevertising strategies to achieve this, but with simple media, originality, and creativity you can gain similar or even better results.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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