As we all know first impression is one of the most important element for a company branding and success in general. It doesn't matter if your business operates online or offline, the same rules applies. That's why after finding a Leeds Valley Business Park (a firm that offices in Leeds for different companies), which was Read more »
Can a Mercedes-Benz website from Sioux Falls S.D. teach you some good Internet marketing lessons? The answer is yes! In my venture to find a new car after car got total damaged when my wife had the accident, we got a regular car to replace the old one. Then we put our eyes on some good looking luxury automobiles, so started our hunt for a good online dealer that not only sell the product we were looking for but also offer us a great service.
Let me tell you, it was hard to find a good dealer that had a good informative website, but we finally did, Mercedes-Benz Sioux Falls dealers. And after communicating with them we notice that the first impression they gave us we such a well design and easy to use site, they when the extra mile for us to help us find what we were looking for.
Yoga and free web marketing doesn't go hand to hand. I know, but here is what happened...
With summer almost here I was planning my yearly summer vacations, and this time my wife and I were looking for a yoga retreat resort in Italy. I have a few family members and friends in that beautiful country so it was a good idea to go over there for a very relaxing and fun vacation... No, I will not accept any Internet marketing consultation orders on the those days, first because I really want to relax and have a good time with the family, also, my wife would kill me if I do any work during the yoga retreat, I will not honey, don't you worry ;o).
So, where to go? I looked in Google, Bing, Yahoo, and even AOL, but I got search result overload, have you ever got that? That is when you find to many things online and make the decision even harder. This is why I decide to ask my social media friends on Facebook, Twitter, and Linkedin, and what I did I will go with the company or yoga resort with the most recommendations.
After, a little bit waiting I got the winner, the yoga retreat Italy site with the most recommendations was Read more »
I love when I find an original and unusual business idea that can teach us some good and free Internet marketing lessons by just evaluating their online operations, their website, and their service or product. This time I decide to review a very successful wedding registry site that not only is targeting a high demand market, but also is doing it in an innovated way.
The co-founder Sarah Rigos have created a very helpful wedding site where couples can upload their list of most wanted gifts into an easy to use online registry system, which also offers a very original way for friends and family to purchase large or expensive gifts collectively.
Here are some of the marketing tactics you can learn from Read more »
Can a Guitar and Amplifier review site teach you some niche marketing lessons that can help you profit online? The answer is yes!
One of the best ways to increase your chances to success online is by focusing on niche marketing strategies. What this mean is targeting a specific market that have high demand, you can find this type of markets by knowing what people is searching for in that industry, what keywords they use to find what they are looking for online. When I said specific I'm not talking about generic keywords like: Read more »
Many people think that nobody makes money with a craft business, what they don't know is that there are many successful entrepreneurs making a great living selling products and services in that market. In fact the Craft Organization Directors Association reports shows that craft is a $13 to $14 billion a year industry, is the U.S. alone. As you can see many people in the U.S. are making a good annual income from this market, the CODA reported that the average craftperson or entrepreneur makes around $76,000 per year.
Before I continue with the Internet marketing lessons, here are more facts about this market:
U.S. have more than 126,000 craftpeople.
64% of them are females.
There are 67,967 searches for key-phrases with the word craft in it every month.
That's just to show you that even so this is a very competitive market there are many entrepreneurs that turn their unique skill into a great money making venture. Now with the help of Read more »
One of the best ways to learn how to successfully set up an e-commerce web site is by learning from other entrepreneurs or website that are already successful. That's why today I decide to review a great business website called RIO Fight Wear (http://www.riofightwear.com ), this site is an online retailer of MMA fight gear, which I personally recommend you to use if you looking to purchase mix martial arts fight clothing and gear, their shopping system is link with PayPal which makes it easy and very secure shopping experience.
A few of the things that you can learn from RIO Fight Wear are:
1. All their products are highly relevant to their targeted niche. So, if a person looking for "Combat Sport MMA Amateur Competition gloves" they will find it there. This single aspect of an online retail business can boost your sales and leads.
2. Another great lesson you can learn from this etailer (Online Retailer) is the fact that they proof to you their site is legitimate by showing you their security certificate right on the top of the page and that they use a well known secure online payment system like PayPal. Posting your security certificates on top builds trust in your visitors mind, and research shows that this factor can maximize your response.
3. Making it easy for your prospects and customers to communicate with you for extra question, making orders (excellent for those web users that are still afraid to make purchases online), and get help if anything when wrong with an order. They do this by posting an 800 toll free number at the top of their site, which builds fast confidence on prospects even if they planning to order online. This is another reason I love doing business with RIOFightWear.com.
4. They give you a demonstration of some of the products they offer right on the from page, which can lead to quick sales or increase of the quantity of product on an order.
5. Also they do a great job on showing you the best deal of the day and top sellers which can also give you instant sales and increase the quantity of an order. Just make sure that if you post a "Deal Of The Day" promotion is really a good deal, like RFW does.
6. Building a list of hot prospects it should be part of any Internet business marketing plan. RIOFightWear does it very nice by keeping their sign up form above the fold, this mean that the web form is on top and visitors don't have to roll down to see it. List building is a great way to keep prospects up to date with new products, sales events, promotions, company or industry news, and educate them on how to use your products right.
7. One of the best ways to automate the marketing of your site and get free web traffic is by offering your own affiliate program, that way you can get other marketers who want to resell your products without all the hassle promote your products all over the web to audiences you would never be able to get to by yourself.
I have to thank RIOFightWear.com for being a great online company many entrepreneurs like us can learn from.
Learn How Gramma Use Free Internet Marketing Strategies And a Simple Ugly But Effective Website to Sell Her House Online!...
Yes my friends is in fact a Gramma with a mini website (418spierce.com) design to do one thing, get qualify inquiries so she can find the right client to sell her house to. For many people can sound a little funny or crazy the story of a old lady using online marketing to sell her home. But, the fact is that she is not using any type of promotions, she is using strategic free and low cost Internet marketing methods that actually are proven to work every single time.
This story should be a motivation and inspiration boost bomb for every single entrepreneur out there, because if a lady in her late years can put a nice landing page with some good sales copy, you can too. The secret is to get it going now and don't wait, the sooner you have it set up, the sooner you will test your promotion and tune it to increase conversions. Remember that your marketing should be focus on converting sales or leads not just traffic and branding.
The Lessons!
Let's see what this cute Gramma did right that you can copy or learn from. Of course she had a lot of help from one of my good Facebook friends but the fact that she took focus action steps to get her campaign up and running on is one of the first business lessons you should learn.
Here are the other tips you need to get from this sweet lady:
1. She got help from a mentor that is an expert in doing business online. This is one thing many entrepreneurs fail to do, to find a one or few good mentors and stick with them until trying their strategies.
2. She outsources the website work to get it running fast. Now when I said outsource, I don't mean you have to paid for it, just get someone nice enough to be willing to help you set all up. Or find some videos on YouTube or any other video sharing site with information on how to set up a mini site or landing page and learn as much as you can.
3. Make sure you have a clear understanding of the goals you want the site to meet, and plan your strategies base on those goals. In the case of this example, the goal is get find qualify home buyers to call if they are interesting in the house, so she can choose the right client.
4. Use to the point sales copy full with benefits and details about your offer. If you take a look at her landing page she provides great selling points right from the beginner and then give even more benefits and information through out and at the end of the page.
5. Provide "Call To Action" areas in strategic parts of your sales copy. In Gramma's case she does this nicely, one at the beginning right after her first list of benefits and then at the end of the page. Many new marketers forget or are scare to ask for the sale, you need to know that asking for action at the right moment more than one time can increase conversions. I recommend you to do it at least two time, depending how long is your sales letter.
6. Choose a very good domain name that tells a little bit about what people can expect when arriving to the landing page. In her case, they choose the number of the house and the street name, which is very usual online marketing tactic from real estate agents and companies, and because she is selling a house, I think she did a very smart move by using this method for choosing her web address.
7. She use two methods that can help a sales page or copy boost up conversions:
First she add a personal touch to the site by making and putting a video of herself, and because the video have her face during the whole presentation, is just like having a picture.
Second, she use a video as a sales tool to boost inquiries. This is a great video marketing strategy to increase responses, plus because hers is an interview makes the video even more powerful.
8. Gramma not only added the video to her site, she also syndicated it by uploading it to some top video sharing sites like YouTube. Plus, she also uploaded a second video where they give a tour of the house, this small little film can increase traffic and get pre-qualify leads for her. Bellow are the two videos they use for this campaign.
Here is the video she use on her site to help sales:
And here is the walk-through tour of the house.
I hope you learn a lot from this very smart lady!...
9. If you read the mini-site you maybe noticed that she kept everything very relevant, from the domain name to the copy, to the video, and specially the offer. This is something many entrepreneurs always fail, because they offer bonuses or extra products that have nothing to do with the original offer.
10. Then they use social media sharing capabilities to spread the word about this offer and their site, and because is a Grand mother doing it, the posts automatically turn into a viral marketing campaign. Because many people from different social media networks want to share it with their friends and family, which in no time made the post go all over Facebook, Twitter, and other networks.
11. She make it easy for visitors to share the site with their peers in different social networks, you can do the same by adding a free "tell a friend social script" from SocialTwist.
12. Also to be able to increase exposure to the offer, they don't just have their site as selling tool, they also use different top sites where they can post "home for sale" offers. This give her more search engine exposure from sites that are very related to the type of offer she is promoting. Some of the sites she used are: Zillow, Redfin, and Blockshopper.
I hope this little story and tips give you some inspiration to take your business of the ground and make something happen...
