Creating a Media Kit

A media kit is kind of like a résumé for your business – a packet of information that provides an overview of your company and what makes it unique. Designed primarily to help gain publicity for your business, a media kit can also be an excellent tool to attract investors and clients. Media kit must-haves include:

1. A cover letter with your contact information.
2. An overview of your company and its products and services.
3. Bios of key executives.
4. A list of your clients.
5. Any press clippings that mention your company.
6. A CD with high-quality images.
7. Your business card.
8. A presentation folder to hold all the elements.

Action Steps
The best contacts and resources to help you get it done

Choose your components wisely

A media kit can contain any combination of dozens of elements in addition to the basics - testimonials, a list of store locations, a list of awards, information on community service and much more. The pieces you pull together to create your kit depend on your target audience. Hoping to attract investors? Include financial statements. Want to get booked as a radio guest? Include a list of previous radio appearances

Get the facts on folders

Choose a high-quality two-pocket presentation folder that has a space to insert your business card. Customize your folder with a sticker that bears your company logo. Choose a folder that fits with your company identity. For instance, if you have a hip and trendy product line, consider a glossy presentation folder in a bright color. If you're in a conservative field, select a stately looking folder in slate blue or grey

Make it look professional

Your media kit should have a cohesive look that fits your image. Each page of your kit should be printed on your company letterhead to reinforce your brand. Be sure to use high-quality paper rather than cheap copier paper.