Write articles for newspapers and trade magazines

Contribute columns and "how-to" features that help position you as an expert in your field.

One of the best ways to get press is to become a credible source of information and help to the media. Ask a PR professional to list you on Profnet's experts database, which journalists often search when they're looking for story sources

Get speaking gigs

Participate on trade-show panels, speak to community groups and "circulate" to increase awareness of your company

Hire a PR firm or consultant

If your public-relations objectives go beyond what you can do yourself, consider bringing in a professional PR agency or an independent contractor. In addition to writing press releases, PR professionals can assist with everything from speechwriting to getting you speaking engagements, talk-show appearances, and radio, TV and print interviews.
Tips & Tactics
Helpful advice for making the most of this Guide

• When you send a press release, make sure it's newsworthy!
• Consider your target audience. Think like an editor or a TV news director.
• Stand out from the crowd by sending something different and creative with your release — but make sure that whatever you send is relevant.
• Create a "halo effect" by tying into local charities and community events.
• Maximize the Internet. Send e-newsletters, e-zines or start your own "expert" blog.
• Follow up with the media after you've sent your release. Be persistent without being a pest