media kit

Many times, a reporter or a potential investor or client will want to look at your media kit immediately rather than waiting to receive it in the mail. Putting your media kit on your Web site makes it instantly available, makes it easy for you to update and reduces printing and mailing costs.

Remember that images count

Many reporters decide not to write about a company based on the fact that there are no great images to accompany the story. By supplying high-resolution photographs on a CD, you give reporters yet another reason to consider your company for an article. Hire a professional photographer to take the photos. It's worth the extra cost.
Tips & Tactics
Helpful advice for making the most of this Guide

• Make sure the folder you choose fits inside a mailing envelope.
• To contain costs, only send out media kits when you're making a concerted publicity effort or when a reporter, potential investor or client requests one.
• Attach a copy of your cover letter explaining why the person is receiving your media kit to the front cover of your kit.
• Always follow up after sending a media kit