Google Data Center Efficiency Summit 2011

Posted by Joe Kava, data center Construction & Operations Team

Back in 2009, we hosted our first conference on data center efficiency at the Google campus in Mountain View, CA. Colleagues from the industry joined us in sharing best practices and laying out the path to improved efficiency in large-scale computing infrastructure. In the past two years we’ve continued to work hard at improving our own efficiency, and we’ve been impressed by the advances others in the industry have made as well. Leaders in the tech sector have managed to achieve and surpass what seemed like stretch goals at the time.

data center efficiency isn’t just for the big guys. Improving the energy efficiency of your facility – large or small – reduces your organization's total environmental impact. It also makes financial sense for computing infrastructures at any scale, as the most effective efficiency best practices are actually quite straightforward. Whether you run a facility of a hundred kW or a multi-MW data center, there are simple, immediate steps you can take to deliver rapid environmental and economic returns.

We’re happy to announce that we’re hosting a second data center efficiency conference, this time in Zurich, Switzerland, on May 24th. We’ll be gathering industry leaders together again to share and discuss the latest energy efficiency best practices. The agenda includes:

• Keynotes on data center sustainability
• Best practice case studies from Google and other leading organizations
• Practical implementation strategies for local cooling solutions and geo-independent approaches to efficiency
• Time for networking with peers, including a relaxed cocktail reception after the Summit.

Limited space is still available. Find out more and register to attend here.

The AdWords team brings its Ad Innovations to Search Engine Strategies New York

It’s that time of year again - the AdWords team is making its annual pilgrimage to New York for Search Engine Strategies. If you’re planning on attending the conference, we’d love you to stop by and meet the team. We’ll have senior AdWords and DoubleClick executives presenting our newest ad innovations as well as a booth full of knowledgeable Google staffers to answer your questions.

Here are a few Google sessions to put on your SES agenda (for the full Google schedule, refer to the SES website):

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:

• Ariel Bardin, Director of Product Management
• Scott Silver, Director of Engineering

Ad Innovations
Wednesday, March 23 1:00-2:00pm

Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:

• Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
• Dan Friedman, Product Marketing Manager, New Ad Formats
• Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
• Jessie Marmon Haines, Group Product Marketing Manager, Mobile

Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:

• Frederick Vallaeys, AdWords Evangelist, Google

We hope to see you in New York. If you can’t make it to SES in person, join in on the fun by exploring our new features on our Ad Innovations site or by keeping up with the AdWords Facebook page and @adwords Twitter account. We’ll be posting ad innovation-related information to these forums frequently over the course of next week.

Posted by Dan Friedman, Inside AdWords crew

Security First: Google at the ISSA International Conference

This week the Google Enterprise team is excited to be participating in the Information Systems Security Association’s (ISSA) International Conference in Atlanta, GA from September 15-17. The ISSA is a not-for-profit, international professional organization of information security professionals and practitioners. It promotes management practices that will ensure the confidentiality, integrity and availability of information resources. This year more than 500 IT and security professionals will gather under this year’s theme of “Connect and Collaborate”.

Eran Feigenbaum, Director Security for Google Enterprise wil be delivering a keynote presentation entitled “A New Security Model in the Cloud” on Thursday, September 16th, at 12:40 PM.

If you'll be at the conference, please join us for Eran’s session. If you’re not going to be at the conference, you can find more information on the security and privacy of data in Google Apps.

Posted by Adam Swidler, Sr. Manager - Google Enterprise Team

Get design tips to boost the impact of your display ad

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew

Learn about remarketing with a live online course

This Wednesday, July 21st, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.

During this session we'll take you through the benefits of using remarketing, who it's best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend.

If you're interested, be sure to sign up now.

Posted by Miles Johnson, Inside AdWords crew

Join an AdWords focus group in Mountain View, California

"Focus on the user and all else will follow." That's always been Google's philosophy. It's also why we'd like to talk to you about how we can best serve you as an advertiser.

On Wednesday, July 14th, 2010, we'll be hosting advertisers at our headquarters in Mountain View, CA to hear about your experiences with AdWords support– including email, chat, and phone.

If you'll be in the San Francisco Bay Area on July 14th and have thoughts on how we can improve our support services, we'd love to have you join one of our focus groups. No visit to Google could be complete without lunch and a tour, so we'll make sure you get both when you come visit.

If you're interested and available, please fill out the form here

Even if you can't make it to Mountain View on July 14th, we'd still like to hear your feedback. If you provide us with your contact details we may reach out to get your feedback by phone or email.

Hope to see you in Mountain View soon!

Posted by Miles Johnson, Inside AdWords crew

Discount code available for ad:tech San Francisco

Cross posted from the Google Agency Ad Solutions Blog.

ad:tech San Francisco is this week, from April 19th to April 22nd, and we'll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions and provide updates on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network. In addition, we're holding the workshops "Insights Lickety Split in AdWords Search Funnels and Google Analytics" and "Google Ad Innovations @ ad:tech," as well as speaking at the session "Marketing Masters - The Bleeding Edge of Advertising Innovation."

Still not sure whether to head to ad:tech San Francisco? It's not too late to register, and Google is pleased to offer a 20% discount on conference passes with the code GGLESPON.

Posted by Miles Johnson, Inside AdWords crew