Williams-Sonoma Associate Brand Content Manager (San Francisco)

To apply to this position, please go to: https://www3.apply2jobs.com/williams-sonomainc/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=560&CurrentPage=1

Company Information:
The first Williams-Sonoma store opened in 1956, offering a select array of cookware imported from France. Since then, our brand has expanded to thousands of products from around the world, more than 250 stores nationwide, a direct-mail business that distributes millions of catalogs a year and a highly successful e-commerce site. What has never changed is Williams-Sonoma's dedication to customer service and strong commitment to quality.

Job Description:

Responsible for leading the development and publication of Williams-Sonoma online culinary content. Develop and execute strategies to leverage existing assets and produce new content that adds value to customers’ online experience.

Plan and manage seasonal online content production.
-Develop unique content to support cross-channel brand merchandising themes and marketing initiatives.
-Define new areas of need and create seasonal site editorial requirements.
-Create and share content calendar with cross-functional teams.
-Scope and manage video production process
-Identify opportunities for marketing content through digital and social media channels.
-Work with creative and site merchandising teams to successfully publish to ecommerce and partner sites.

Optimize onsite content destination
-Manage the addition of existing recipe and related culinary assets to online library.
-Maintain content database, including recipe data and attributes.
-Configure new menus and recipe groupings to support seasonal marketing initiatives.
-Build library of culinary techniques, tips, articles and other related resources.
-Manage wine pairing process and related content for brand wine club.
-Host and seed topical forums and discussions.

Curate content from multiple internal and external sources.
-Work closely with internal culinary resources to present brand voice and editorial perspective.
-Identify opportunities for strategic partnerships with external editorial voices.
-Manage freelance writers and editors to deliver blog updates and feature content.
-Work with brand community manager to edit and leverage user-generated content across all channels.

Qualifications:

-Actively involved culinary community, with a thorough understanding of related trends and issues.
-Extensive knowledge of food and cooking.
-Interest in wine, entertaining, travel and other food-related subjects.
-Demonstratable editorial or feature writing experience.
-Familiarity with web content management systems and processes.
-Established project management skills, with ability to organize and prioritize efficiently.
-Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels.
-Self-motivated and passionate about creating compelling customer-facing content.
-Excellent written and verbal communication skills.
-Highly creative with strong conceptual capabilties.
-Print or digital publishing experience a plus.
-Video editing or production experience a plus.

Requirements:
-BA/BS required.
-4 years of content management, editorial, publishing, culinary or similar professional experience.
-Ability to work off-hours and off-site necessary.

This position is not eligible for visa sponsorship.

• Location: Fisherman's Warf
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

PostingID: 1729609846

Posted by Kris Iringan

Bloomingdale's - Fashion Copywriter (New York)

Macy's and Bloomingdale's are among the most recognized retail brands in America - and worldwide. We are known for creating unique merchandise assortments, operating destination stores, hosting attention-getting community and fashion events, and driving innovation in fashion-oriented e-commerce.

While tens of millions of customers visit Macy's and Bloomingdale's each year, we don't take their business for granted.

Through ongoing research, our company is identifying its "core" customers, studying their lifestyles and striving to mold our merchandise assortments and store experiences around their needs. Macy's, Inc.'s goal is to make our stores relevant for each and every customer, whatever her or his needs and preferences.

This means we sell a broad array of merchandise that helps individual customers express their personal style. We tailor the assortments at each store to the customer who shops there. We strive to provide appropriate levels of service to all customers and to connect with them one-on-one.

Our business strategies are supported by the best people in retailing, in whom we have invested to attract, develop and retain. We are an inclusive employer whose strength comes from encouraging diverse viewpoints.

The Macy's and Bloomingdale's brands distinguish Macy's, Inc. as an industry leader. Research shows that more than 98 percent of American shoppers in our targeted core customer group already recognize one or both names. Building these brands - by reaching out to one customer at a time - is how we will continue to grow our business and enhance shareholder value.

Job Description

Overview:

FUN FASHION COPYWRITER

Bloomingdale's is looking for a junior to mid-level copywriter who loves playing with words, wit and fashion. You'll be writing sparkling, enthusiastic headlines and copy for newspaper and magazine ads, catalogs and invitations for special events, and helping us to develop really engaging seasonal campaigns.

Requirements:

• Some experience writing about fashion as a copywriter or a journalist.
• You get the contemporary fashionista voice and know how to have fun with it.
• You appreciate the Bloomingdale's brand DNA of fun, energy and newness.
• Collaborate actively with Art Directors to contribute ideas that are fresh and big.
• Know what's cool. Know the difference between cute and hokey.
• Follow fashion trends, and general culture trends too. Be into popular culture and fashion media.
• Be confident. Play nice with others. Be eager to learn. Be able to take feedback with grace and dignity.
• Specialized knowledge of shoes and jewelry doesn't hurt.
• Most of all surprise us!

Job Requirements

Skills:

• 4 Year college degree, preferably in English or Journalism

Along with resume and cover letter, please attach PDF samples of recent work or send links.

Bloomingdale's Is an Equal Opportunity Employer, committed to a diverse and inclusive work environment


Posted by: Samantha Cheng