Short Sale Letters to Homeowners - Grab Attention, Get the Listing

When a homeowner is in distress they are looking all over for help. They might ask family members, research on the internet, and more. One thing is for certain, that the only place they look, at least 6 days a week is their mailbox. They might not search online daily for help but they will certainly open their mail.
When you take the time to send a short sale letter you are instantly separating yourself from the competition. Your short sale letter has two instant options:

1. Get thrown in the trash can
2. Get opened

Maybe that sounds too simple; however, since the post office is committed to delivering your mail those are the simples of opportunities that your letter has. With mail rates falling at a fast pace there is much less competition then there used to be. There are days when a homeowner might get only 2-4 letters. When your mail piece lands on those days you have a HUGE opportunity to pique interest and get the prospect to call you.
To grab the attention of the homeowner with your short sale letter, I invite you to consider the following:

1. Headline - When the homeowner first opens your letter how are you grabbing their attention? Is your headline big and bold? Is it a different color then the rest of your letter? Does it show them in less than 10 seconds how their problems can be solved if they just read on? The more direct your headline the more interest you will pique and keep.
2. Call to Action - How obvious do you make it for your prospect to reach out to you? What are you asking them to do? Are you asking them to call? Asking them to visit your website? The more obvious you make your call to action, the more leads of eager sellers you will receive.

When your short sale letter to homeowners has a powerful headline and an obvious call to action you will be generating new leads daily.
Discover a short sale marketing system, that includes powerful short sale letters to homeowners today.