Consider this information when writing your product positioning statement

Information that should be considered when forming product positioning statements includes the following: 1) Product differentiators that show the product’s advantages over the competition’s products 2) Market segment 3) Customer benefits 4) Pricing and how it relates to performance of the product (For example, a high end product may cost more, but it may offer more features or benefits than competitive products.) 5) Market share. Here is an example of a product positioning statement: “Our new SuperSonic toy costs more than Acme Corp.’s Rocket, but unlike the Rocket, which has no audio and comes in only one color, the SuperSonic plays three different popular songs, accelerates twice as fast as the Rocket, has a reverse feature and comes in five alternate colors including hot pink and bright lime. Because of these added features, our SuperSonic appeals to both boys and girls in the age range of eight to twelve, while Acme’s Rocket only appeals to boys eight to ten years old.”