our history
In June of 1988 at the AICPA National Marketing Conference in Las Vegas, a group of about a dozen marketing executives from various parts of the U.S. found themselves discussing the feasibility of developing a national organization consisting of professional CPA marketers. Why not? The legal profession already had such an organization. And with more than 300 professionals attending the third annual AICPA marketing event, surely the interest was there. One year later, six volunteers took that June’s lunch discussion and through many telephone conference calls and fax transmissions, turned it into AAM's predecessor, the Association of Accounting Marketing Executives, Inc. (AAME).
As accounting firm leadership expands to include dedicated marketing and sales professionals to supplement the partners and managers in generating new clients and engagements, the question arises, “What marketing and sales roles do we need and when?” This document is intended to answer this question and provide guidance regarding the various marketing and sales roles a firm may have, how these roles may be measured and the timing you may consider when adding these positions in your firm to achieve your business development goals. Compensation considerations will not be included in this document as the Association for Accounting Marketing plans to conduct a survey in the next year to gauge marketing and sales compensation trends among members.
The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.
Guiding and overseeing services to AAM members is a Board of Directors. Volunteer committees representing important functions of AAM meet through out the year via meetings and conference calls to suggest and develop educational programs, publications, membership campaigns, communication initiatives and annual conference programming. They also discuss ways AAM can better serve each segment of its membership. AAM staff members function as liaisons to different committees within the association.
In June of 1988 at the AICPA National Marketing Conference in Las Vegas, a group of about a dozen marketing executives from various parts of the U.S. found themselves discussing the feasibility of developing a national organization consisting of professional CPA marketers. Why not? The legal profession already had such an organization. And with more than 300 professionals attending the third annual AICPA marketing event, surely the interest was there. One year later, six volunteers took that June’s lunch discussion and through many telephone conference calls and fax transmissions, turned it into AAM's predecessor, the Association of Accounting Marketing Executives, Inc. (AAME).
As accounting firm leadership expands to include dedicated marketing and sales professionals to supplement the partners and managers in generating new clients and engagements, the question arises, “What marketing and sales roles do we need and when?” This document is intended to answer this question and provide guidance regarding the various marketing and sales roles a firm may have, how these roles may be measured and the timing you may consider when adding these positions in your firm to achieve your business development goals. Compensation considerations will not be included in this document as the Association for Accounting Marketing plans to conduct a survey in the next year to gauge marketing and sales compensation trends among members.
The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.
What is AAM?
The Association for Accounting Marketing (AAM) is the only trade association of its kind that provides resources and support to more than 800 CPA and consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses who offer products and services to the accounting industry.
Initiated in 1989, the association now has more than 800 members representing firms of all sizes from local firms with two partners, to regional firms with 25 partners and “Big 4” firms with 3,000 partners. They hail from across the globe though most are concentrated in the United States and Canada.
What AAM Has to Offer
AAM connects members with the kind of knowledge, people and programs that make achieving their firms' marketing objectives more likely and in the most successful way.
In addition to the national association, AAM promotes accounting marketing industry growth, development and education through a network of chapters which provide an additional forum for members and offer other educational and networking opportunities. AAM fulfills its educational role by offering a national conference and trade show, educational seminars, industry awards and developing partnerships with other accounting industry associations.Guiding and overseeing services to AAM members is a Board of Directors. Volunteer committees representing important functions of AAM meet through out the year via meetings and conference calls to suggest and develop educational programs, publications, membership campaigns, communication initiatives and annual conference programming. They also discuss ways AAM can better serve each segment of its membership. AAM staff members function as liaisons to different committees within the association.
Why join?
You know what you want! Networking opportunities, education, training, professional and career development in accounting marketing and sales. You know what you need! An organization that provides access to the kind of data, people and programs that will make you and your firm more successful.
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