The center Coordinator of Marketing is responsible for assisting the Director of Marketing with marketing programs and initiatives that are developed to drive sales/traffic and NOI growth. The marketing Coordinator serves as a key support and activation partner for all center consumer marketing programs and activities.
1. Consumer Marketing:
The Coordinator of Marketing owns the responsibility for supporting and activating all consumer promotional concepts, services and marketing programs that drive sales/traffic and NOI growth for the center.
- Works with the Director of Marketing to create strategic local marketing plans that align with national marketing objectives.
- Plays the key lead role to activate the local implementation of national marketing platforms and any center consumer and/or retailer specific marketing programs.
- Supports digital and social networking business concepts. Position is responsible for updating center digital content assuring accuracy and value to the customer.
- Support the Director of Marketing with any applicable center specific tourism, community and/or local government strategic marketing efforts.
- Assists with any public relations and advertising materials for the center as assigned by the Director of Marketing.
2. Customer Service and Experience:
The Coordinator of Marketing will assist with all aspects of customer experience/service and associated measurement programs.
- Assists in training, mentoring and coaching customer service representatives to consistently deliver WOW customer service.
- Assists in the management of Westfield’s Customer Service initiatives and employee based incentive/rewards programs as well as other customer service satisfaction measurement initiatives for the center.
- Strives to improve and build upon overall customer services and amenities. Researches analog industries, seeking new ideas and best practices to incorporate into menu of Westfield services.
3. Common Area:
The Coordinator of Marketing is responsible for ensuring that all brand standards are followed in all communications and marketing program materials through the shopping center.
- Protects and builds the Westfield brand by supporting and ensuring adherence to brand guidelines set forth by the Westfield Brand Studio.
- Ensures center retailer listing materials and marketing promotional materials are accurate, updated and inventory levels are maintained.
- Monitors common area to ensure visual Westfield consumer messaging standards are met.
4. Retail, Management and Sales Partners:
The Coordinator of Marketing works with internal and external partners to support sales orientated programs and initiatives.
- Develops strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Solicits and encourages retailer participation/support as an effort to promote their business and add value to overall center marketing plans.
- Works with the Director of Marketing to create effective marketing initiatives and tools that support our retailer partners achieve their sales goals.
- Works in a collaborative and supportive manner with all sales divisions of the organization to achieve set goals that drive sales.
5. Gift Cards:
The Coordinator of Marketing is responsible for assisting with the daily management of the gift card business as directed by the center Director of Marketing.
- Assists in daily management of gift card business as directed by the Director of Marketing to include inventory management, employee and retailer training/support, program reporting, etc.
- Works with Director of Marketing to train concierge and/or external sales support on Gift Card policies and procedures.
- Along with the Director of Marketing, takes responsibility for customer issues with gift cards and is empowered to resolve issues, including waiving fees and issuing compensation.
- Work with the Director of Marketing to develop programs that build incremental gift card sales through corporate, individual and group purchasing.
6. Financial Management:
- Ensures and maintains accurate budgets and monthly forecasts to assigned projects.
7. General:
- Supports the Director of Marketing in applicable report preparation of sales and traffic reporting, media relations and other necessary marketing orientated documents.
- Works on special projects as requested by superiors and/or other corporate personnel, and all other duties as requested.
- Required participation in the “MOD” (Manager on Duty) program.
Skill Set and Requirements:
- Bachelor’s degree in marketing and/or related field preferred.
- Minimum of 2 to 3 years marketing and/or related experience required.
- Strong organizational ability and can effectively manage multi projects in a fast-paced environment.
- Must be a strategic and analytical thinker.
- Must demonstrate strong verbal and written communication skills.
- Excellent people skills along with problem solving and time management ability.
- Must possess the ability to manage budgets and have solid accounting skills.
- Must be proficient on basic Microsoft Office platform and Internet.
- Must be flexible and able to work events and Manager on Duty shifts which may include nights, weekends and holidays.
Essential Functions:
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing duties of this job, the employee is frequently required to sit and talk or hear.
- The employee is regularly required to stand and walk up to 8 hours a day.
- The employee must be able to communicate verbally in person and on the telephone.
- The duties of the job include bending and stooping, up to 4 hours a day.
- The employee must be able to climb stairs.
- The employee is regularly required to use a computer and must possess the ability to multi-task.
- Lifting and carrying up to 35 lbs for at least 15 minutes at a time.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Posted by Kris Iringan
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