City Services Delivered Over Mobile Cloud Infrastructure

Busan Metropolitan City launched a center to host a variety of services for its citizens. Operating like an app store for developers, the Busan Mobile Application Development Center (BMAC), marks the first phase of their deployment of Smart+Connected Community (S+CC) services -- in collaboration with Cisco and a local service provider, Korea Telecom (KT).

The plan is part of the Busan Green u-City (ubiquitous city) blueprint, which is in line with the national agenda to support environmentally sustainable economic growth in the country.

Busan, a bustling city of approximately 3.6 million residents, is located on the southeastern tip of the Korean peninsula. The second-largest city in South Korea, Busan occupies about 300 square miles (766 square kilometers), 8 percent of the entire Korean peninsula. Busan also has the country's largest container-handling port (fifth largest in the world) -- thanks to its accessibility from the Pacific Ocean, deep harbor and gentle tides.

Cisco Korea and Cisco's Internet Business Solutions Group (IBSG) contributed to this blueprint, which includes the rollout of S+CC services such as urban mobility, distance learning, energy management, and safety and security by 2014.

The aim is to transform the way of life for Busan citizens, improve city management, and generate new economic growth in a sustainable environment.

"Busan is an advanced city and among the first to adopt the u-City concept in Korea. Because of its ICT infrastructure, Busan has decided to move faster toward becoming a green u-City. We are pleased to be able to collaborate with Cisco due to its rich experience in a variety of smart city projects," said Hur Nam Sik, mayor of Busan.

Cisco Smart+Connected Communities in Action

BMAC is phase 1 of Busan's Green u-City blueprint. The center will be based on a platform-as-a-service (PaaS) approach, in collaboration with KT and Cisco, for application developers to test and host city services.

Phase 2 will see the rollout of software-as-a-service (SaaS) managed cloud services, delivered by KT and powered by Cisco, such as billing automation, content management and document management by 2012.

Phase 3, planned for 2014, will see these services widely available to all citizens.

BMAC is built on a platform powered by the Cisco Unified Computing System, the Cisco 4500 backbone and SAN switches.

Busan expects the BMAC to act as a catalyst for app developers to make use of public data provided by Busan Metropolitan Government, which will allow them to develop innovative applications that will appeal to the general public and help improve the quality of life.

By providing a shared services development platform and creating an ecosystem for software developers, Busan expects to see new job opportunities in knowledge industries. Busan also plans to have these developers lead phase 2 of its blueprint, the delivery of S+CC cloud services.

IT Cloud Services Primary Sectors of Adoption

Cloud and Managed Services Spending Forecast

Gartner recently shared their top technology predictions. They said that increased transparency -- and the need to drive business value -- are bringing disruptive change to IT organizations in 2011 and beyond. One of their key findings: cloud computing will enable many organizations to exploit internal capabilities to establish new business service revenue streams.

Other informed industry analysts share a similar point of view.

Businesses are increasingly moving their computing and collaboration applications to the cloud, and their shift in IT spending reflects that change in behavior. A recent market study by In-Stat forecasts cloud computing and managed hosting spending by U.S. businesses will surpass $13 billion in 2014, up from less than 3 billion today.

“Although spending across all sectors and size of business is projected to grow, there are some segments where growth will be staggering,” says Greg Potter, Research Analyst at In-Stat.

Apparently, based on In-Stat’s assessment, the professional services and healthcare verticals will see the largest growth in spending on cloud computing services -- increasing at a rate of over 124 percent between 2010 and 2014.

In-Stat’s market study findings include the following:

• Software-as-a-Service (SaaS) spending will increase 112 percent between 2010 and 2014.
• Infrastructure-as-a-Service (IaaS) spending will approach $4 billion in 2014.
• Platform-as-a-Service (PaaS) spending will increase 113 percent to roughly $460 million in 2014.
• Small office/home office (SOHO) businesses are leading in the adoption of cloud computing services.

Global Alliance Paves Way for Enterprise Cloud Services

Orange Business Services together with Cisco, EMC and VMware have formed a business alliance, called Flexible 4 Business -- to offer end-to-end cloud computing services for enterprises. This business alliance will help customers easily transition to cloud computing and gain the infrastructure flexibility, cost reduction and business performance optimization cloud computing enables.

Orange Business Services will be the service provider for the business alliance and will deliver the four types of pay-per-use managed cloud solutions based on the industry-leading technologies from the four partners.

Through Orange Business Services cloud portfolio supported by the Flexible 4 Business alliance, enterprises can realize the benefits of having IT as a service without the concern of building their own cloud computing infrastructure. Through a single service provider, customers will be able to accelerate the deployment of highly secure cloud services across their enterprise while reducing management complexity.

Orange Business Services is certified at the highest level by Cisco, EMC, and VMware to bring the network, server, storage, virtualization and management expertise necessary to integrate the entire cloud solution on a global basis. As the service provider in all Flexible 4 Business engagements, Orange Business Services will commit to tiered end-to-end service level agreements (SLAs).

"Orange Business Services has a long heritage in providing managed datacenter services and hosting and has combined this with its networking and security expertise to provide a growing suite of cloud computing services," said Peter Hall, principal analyst at Ovum.

"The Flexible 4 Business alliance brings together leading players in cloud computing so enterprises can have the confidence that solutions, including private cloud, are delivered and managed on a global scale to the highest standards."

Managed Cloud Services offered by Flexible 4 Business:

Infrastructure-as-a-Service (IaaS):
Private cloud: Customized solutions based on Vblock Infrastructure Packages that combine best-in-class virtualization, networking, computing, storage, security, and management technologies from Cisco, EMC and VMware, together with a comprehensive service catalogue (computing, storage, operating systems, middleware) based on platforms hosted in Orange datacenters, sub-parties datacenters or in customers datacenters. The related services are managed by Orange Business Services on an "as-a-service" mode enabling the expected flexibility in a highly secured environment. Back-up services: Highly secure hosted and managed back-up solution delivered as-a-service: evolving and charged according to real usage, enabling customers to benefit from an effective solution that grows with their requirement and does not require initial investments.

Software-as-a-Service (SaaS):
Security services: Enable the ability to offer anti-virus and URL filtering solutions as-a-service. These SaaS solutions enable all users to benefit from immediate protection even when out of the office, and for customers to roll out precise security policies within seconds. Unified communications services: Comprehensive unified communications solution hosted and managed from Orange Business Services datacenters to reduce costs. Services are available from all types of terminals. Administrators can allocate services as required and therefore adapt usage and costs to the precise needs of the company.

"Cloud computing has truly come of age with Flexible 4 Business," said Vivek Badrinath, chief executive officer, Orange Business Services. "Today's business alliance will make cloud computing a reachable reality for global enterprises, providing for our customers' security requirements and mitigating the complexity of technical migration. Orange Business Services has built its reputation catering to the global business needs of multinationals. With industry's top cloud players we will ease the migration for our enterprise customers."

Managed Security Services Gaining Adoption

Enterprise leaders say that it's becoming difficult to find the highly qualified IT and network security talent they need that's affordable, and so they look to service providers for a solution. According to the latest market study by Forrester Research, demand has been growing.

That said, Forrester believes that using a managed security services provider (MSSP) is more than just a lower-cost alternative to doing the same work in-house. MSSPs are not just managing devices, they also provide insightful analysis that can help with business decisions.

CIOs and other business technology leaders used to resist out-tasking their IT and network security requirements. The talent scarcity issue has helped to change that mindset.

Now, one in four out-task their email filtering, and another 12 percent are very interested in doing so in the next 12 months. Another 13 percent already out-task their vulnerability management and an additional 19 percent say they are very interested in doing so within the next 12 months.

CIOs Budgeting for Managed Security
Although security-related spending didn't grow during most of 2009, Forrester estimates that the managed services market actually grew by approximately 8 percent.

Managed security services (MSS) has evolved considerably. Service offerings exist in various forms -- from pure system management to more sophisticated log analysis using a number of delivery mechanisms, from software-as-a-service (SaaS) and cloud services to on-premises device monitoring and management.

According to Forrester's assessment, while many MSSPs have started to respond to the human resource challenge by offering consulting services, not all providers are equally capable. However, CIOs should expect more MSSPs to further invest in qualified professional services capabilities to provide appropriate integration and consulting guidance.

Managing Security within the Cloud
Forrester said they've received inquiries about providers offering cloud services -- such as distributed denial of service (DDoS) protection and clean-pipe services. Broadband network service providers that own the access circuit have an inherent advantage, because they typically detect and prevent potential attacks sooner than others.

Again, lower cost was the primary driver for moving to a managed services provider, but now cost only ranks fourth in decision criteria. Today there are a number of other incentives to use MSSP services. They include improving the quality of protection; gaining 24x7 support; getting better skill sets and competencies; a reduction is the cost of protection; and decreasing complexity.

Internal security managers are now expected to provide value-added services in support of business objectives -- such as enhancing privacy, achieving compliance, and protecting intellectual property. Therefore, they are demanding additional services from MSSPs, which in return are responding by broadening their traditional service portfolio.

In summary, Forrester offers a key procurement recommendation. They suggest selecting a provider that excels in the specific area you're looking to out-task. They believe that it's extremely important to assess organization culture. It's considered the most important factor that determines whether a relationship is going to succeed. So, start the process by talking to some of the provider's customer references.