Showing posts with label MBA. Show all posts
Showing posts with label MBA. Show all posts

Saturday, February 19, 2011

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GMAT SCORE


It's sad, but it's true: your GMAT score is probably the most important factor in determining whether you will be admitted to a top business school. I want to clarify that statement, though, so you won't misunderstand me.

Most applicants believe there is a significant difference between a 680 and a 720 on the GMAT. There isn't. The extra 40 points won't help your chances of being admitted. That's why I'm frustrated when I hear from people who score 680 and insist on retaking the exam. They would be better served by burning their GMAT-prep books and turning their attention to the application essays (the next step in the process).

If you hope to have a reasonable chance of being admitted to a top program, though, your GMAT score will need to be "in the ballpark."
If it isn't you'll have a hard time winning a spot at A-list schools no matter how good your work experience and undergraduate GPA might be. That's why I believe GMAT score is the most important factor in being admitted to a top program. If your score isn't in the ballpark, you won't be in the game.

So What's Considered "In the Ballpark?"

At virtually all of the top programs, the ballpark starts in the mid 600s. That doesn't mean there is a strict cut-off -- there isn't. But if you look closely at a school's numbers you'll see that below about 620, your chances of being admitted fall pretty dramatically.

Take a look at the graph below. It shows the "middle 80 percent range" of GMAT scores for students admitted to a typical top MBA program.

You can see that the median score is about 680; but the median can be deceiving. You don't need to beat it to be accepted. It should be obvious that half of all accepted applicants score below the median, but for some reason many of my GMAT students feel they need to beat a school's median to have a reasonable shot at getting in. I've had to talk quite a few of them into applying to MBA programs they are now attending (or have already finished) because they were initially discouraged when their GMAT scores fell slightly below their target schools' medians.

What Score Will I Need If I Hope to Attend a Top Program?
If your GMAT score is within a school's median 80 percent range, even if it's 60 points below the school's median, you have a reasonable chance of being admitted. If it's below that 80 percent range you still have a shot, but it's a long shot. (I'll discuss how applicants with GMAT scores below the median 80 percent range get admitted to top programs in the next section on application essays.)

Most MBA programs now print their median 80 percent ranges in their brochures. For those that don't, you can make a rough estimate by assuming the range starts about 60 points below the median and ends about 60 points above it. As long as you are within that range, you have a reasonable chance of being admitted.

Are the Separate Scores for Math and Verbal Important? 
Yes, especially the math score. The admissions people put a lot of emphasis on math skills when making their decisions. (See the discussion on GPA for more on this.) So it's important that you do well on the math portion of the GMAT.

The math and verbal scores range from 0 to about 52. (I know that ETS claims the scale can go as high as 60, but it has never actually gone over 52). My strongest students are those in the "40-40 Club." That means they score in the 40's in both math and verbal.

It's great to have that kind of balance, but if you are going to be stronger on one portion of the test than on the other, it's clearly better to be stronger in math.

What if I Hope to Apply to Top Schools But My GMAT Score is Below 600?
You need to take the test again. I'm not saying that you can't get into a top program -- you can. But your chances are slim. So if you have time to take the test again, you'd be foolish not to.

And that brings up a good point about multiple test scores. I'm not aware of a single top school (or even an average school for that matter) that still averages GMAT scores. I'm sure that someone out there will find a program that does so, but until I hear from that person, let's stick to the general rule: Schools consider only your highest GMAT score.

Can I Take the Test 15 Times and Just Report My Highest Score?
Sort of. Before the GMAT exam begins, the computer will ask you which schools you would like your scores forwarded to. You get five schools included in the cost of the test, and any others will cost you $25 each.

You can elect not to have your scores forwarded to any schools. After you have seen your scores (you get them immediately after finishing the test), you can then pay $25 each to have them sent to the schools you choose.

Your "GMAT transcript" will report only your three most recent scores. So if you took the test four times and scored 450 each time, but didn't have your scores forwarded, you could still pull off that miraculous 700 the fifth time and then send your scores. The admissions office would see only two 450's and a 700.

It doesn't really matter, though, whether you send your transcript after each test or wait until you score the number you want. In the end, the school's application will ask you to specify the score you want the admissions committee to consider. (And, no, you can't mix and match your best verbal score and your best math score from different tests).

What About the Essay Score on the GMAT?
You will have to write two essays on the GMAT (the "Analytical Writing Section"). They will be scored on a scale of 1 to 6, and those points will not be added to your other GMAT score.

The essays are extremely simple. I teach my students a basic template to follow and they seem to do very well with it. They regularly score perfect 6's (the 99th percentile) just by following the template.

It's been my experience, though, that your essay score is pretty much worthless, so I spend very little time on it in class. A few years ago I asked the admissions director of a Top-5 school what she was doing with the essay scores. She laughed at me and said she wasn't really using them (though that isn't what her brochures say).

I have to agree with her. The GMAT essays are ridiculous. Given how well some students have done by just following a formula, the scores seem pretty meaningless. And now the essays are being graded by computer, making them even more worthless. So don't spend a lot of time studying for the AWA essays, and don't put too much emphasis on your essay score. I can assure you the admissions committee won't.

Having the list tempts some people to try to write their essays ahead of time. The pool of essay topics is so large, though, that it would be impossible to write an essay for each (and remember them all) before test day. Your time would be better spent studying the other sections of the GMAT.

What About Taking the Exam Under "Non-Standard Accommodations?"
Most people don't know that they can take the GMAT under what ETS, the test administrator, calls "non-standard accommodations." That means you can get twice as much time as everyone else, if that's what you need to compensate for a medical condition. ETS doesn't promote this accommodation very aggressively, but I've had many of my students take the test "non-standard" and all of them who have gotten a truly significant accommodation (such as double time) have gone up at least 100 points from what they were scoring with me on practice tests given under standard conditions.

I had one student who consistently scored in the mid 500s with me. He took the test under non-standard conditions (he got double time), went up more than 100 points, and was accepted at Harvard. I don't think Harvard would have taken him in the mid-500s, so the special accommodations worked out particularly well for him.

Should I Take a GMAT-Prep Course?
If you hope to go to a top school, you'd be crazy not to prepare for the GMAT. Being admitted to Kellogg or Columbia or a similar school is well worth the time and money invested in a good prep course.

I don't want to steer you toward one company over another, but I would suggest that you take the longest, most comprehensive course available in your area. And look for a good instructor. A good teacher can reveal subtleties about the test that aren't written into any book, and just having the structure of a class will force you to work harder than you would if you chose to study on your own.

MBA Resources


  • 5 Best Online MBA Tools
    When pursuing an online MBA, skills such as a strong work ethic and a positive attitude are unquestionable in their value. Online MBA tools, though, can help students get the most out of their educational experience and optimize opportunities upon graduation.
  • Top 5 Post-MBA Careers
    MBA careers are growing in pace with the resurging American job market, and careers that encourage advanced business education are stronger than ever, in many cases. Here's a list of 5 top MBA careers and some corresponding data on earnings and job availability.
  • Top 6 Best GMAT Prep Sites
    Preparing for success on the GMAT doesn't have to be an overwhelming experience. Armed with knowledge and skills gained from the best GMAT prep sites, any business school candidate can head into this exam with confidence.
  • Top 9 States for the Post-MBA Salary
    While no degree or training program is a guarantee, MBA salary averages do check in as some of the highest in the nation. Here's a rundown of the top 9 states where professionals with business degrees earn the most.
  • 10 Most Popular MBA Programs
    There are thousands of business schools across the country. Yet, some MBA programs stand out from the others. Find out more about the 10 most popular MBA programs today.
  • Top 5 Must Read MBA Admissions Blogs
    Venturing into the world of business degrees brings with it as much complexity as there are types of business to be done. These five must read MBA admissions blogs can help prospective MBA candidates keep abreast of terms, trends, and troubles in the all-important realm of admissions to college business programs.
  • Top 8 Great Mobile Apps for Online MBA Students
    Developers have lately produced several great mobile apps for MBA students to use, allowing them to organize their finances, coordinate their work, school, and personal schedules, and network effectively with professors, employers and colleagues.
  • 5 Famous MBA Graduates
    The MBA can help pave the way to professional success. However, many people may not realize that a number of famous individuals have completed MBA programs as well. Here is a list of famous MBA graduates.
  • 5 Top Online MBA Blogs
    In business school? Thinking about business school? Staying on top of the trends and news affecting today's MBA prospective student or degree holder can be challenging. Consider the following top 5 online MBA blogs to stay abreast of the latest development.
  • 9 Popular Online MBA Courses
    Interested in an MBA program? Then you should consider the following top nine popular online MBA courses. From entrepreneurship to finance, the options are many.
  • Best Six Online MBA iPhone Apps
    The iPhone has quickly dominated the smartphone market. It's reach has even landed in the business school world. The multitude of apps makes communicating--and even studying--easier than ever. Here are the top six online MBA iPhone apps for today's student.
  • Top 10 Great MBA Books
    To build business knowledge outside of an MBA program, you can turn to the "business" section at the bookstore. But, where to start? Use MBAPrograms.org's Top 10 "Great MBA Books" list.
  • Top 5 MBA Admission Myths
    Numerous myths about MBA programs and the MBA application process continue to fester on the Internet. Consider the following truth busters to the following MBA admission myths.
  • Top 9 MBA Specializations
    No longer is an MBA a standard degree--specialization is key. The top nine MBA specializations today might surprise you. Find out more about what MBA programs are offering today.

Think Fast: The One-Year, Full-Time MBA


The one-year, full-time MBA program is a fast-paced, highly specialized course of study. It's designed to help ambitious professionals enhance their management potential with an employer or increase their success in the job market. Students should be highly focused on their goals and have the assurance from their current or prospective employers that a one-year MBA is suitable for attaining promotions.

Entry requirements for this streamlined, full-time, accelerated business school program are strict, and typically require applicants to have on-the-job or business-related academic experience. Students take the entire year off from work, dedicating themselves to scholarship over an 11- to 16-month school year. You may have to relocate to attend the business school of your choice.

Advantages of the One-Year MBA

This highly-specialized degree program focuses directly on coursework that applies to your niche business or industry. With less core coursework than typically required by two-year programs, this accelerated MBA offers classes that will complement your experience in the workplace.

Although you won't participate in an internship, you'll have ample opportunities to build a network in your profession and industry, as well as get interviews with visiting recruiters.

An employer may require you to complete a full-time MBA in order to move into leadership roles. If you're qualified for management, your employer may help finance your training, with a provision that you commit to several years of service upon graduation.

Disadvantages of the One-Year MBA

Some employers may not recognize the one-year program as a comprehensive business management degree. And as you probably won't have time to undertake an internship, you won't enjoy the broad advantages that students gain from working with prospective employers, integrating skills, and building life-long career networks. Because it's a full-time, accelerated program, you most likely won't be able to work and earn income for that year.

However, if you're financing your own education, you'll generally pay less for a one-year program than the two-year degree. Loans, scholarships, and grants are generally available. If you're motivated to study and committed to success, a one-year, full-time MBA could be right for you.

Total Immersion: The Two-Year, Full-Time MBA Program


If you're looking to change careers or greatly enhance your opportunity to move into a management role, a two-year, full-time MBA program offers a comprehensive education. Two-year MBA programs require a total scholastic commitment sustained over four semesters, including active business internships between academic years.

These highly competitive programs may require students to relocate to attend the business school of their choice. They may be the most expensive options, and are strictly for people who have the time to devote themselves to learning as their first priority.

Advantages of the Full-Time MBA

The rewards of completing a two-year MBA program include the opportunities for core comprehensive business and management training, along with elective courses in subfields of specialized interest. You'll forge lifelong business school contacts and, through internships, create a powerful mentoring/recruiting network.

The two-year, full-time MBA serves students with a broad range of academic backgrounds. Major corporations may require management prospects to complete their MBAs before advancement. Some pay partial or full tuition for their employees. In return, you commit to serve your company for a specified number of years.

Some employers may grant workers time off to complete their training without jeopardizing their job status. In return, MBA graduates typically assume new positions further up the corporate ladder and receive commensurate salaries.

Disadvantages of the Two-Year MBA

This MBA program may fall short in the long run if you don't have a powerful focus on your studies and a plan for attaining goals in the workplace afterwards. Since you won't have time to work or tend to family obligations, you'll also need to ensure that you can finance your business school training—and your standard of living.

To pay for business school, students can pursue subsidized and unsubsidized Stafford Loans, private loans, grants, and scholarships. If you're planning to pay for your MBA program with loans, be sure you have solid plans for employment after graduation.

MBA Programs: Choices for Everyone

Whether you're a new college grad, a working parent, or a seasoned business executive, there's an MBA degree program out there perfectly suited to your needs and capabilities. Business schools have expanded their MBA offerings to reach an increasingly diverse audience of students and professionals who want to change careers or qualify for promotions.
It's no secret that an MBA degree can increase your earning power. A recent survey by the Graduate Management Admissions Council reports the potential for an immediate 40 percent increase in annual salary, depending on students' current and future jobs. What's right for you? Let's examine the types of programs open to you if you're considering business school.

One- and Two-year Full-time MBA Programs

Full-time MBA programs are typically designed for recent college grads, people not well-established in their current careers, or those looking to change careers. Full-time MBA students are usually those able to take out loans, qualify for merit scholarships, or personally finance their education. They remain out of the workplace during the length of their business school studies.

Two-year, full-time MBA programs typically run 21 months, offering accelerated coursework that covers essential business materials in less time overall than it would take students to cover during a part-time program. These programs often require a professional internship between school years, where you can create business contacts and integrate your classroom skills.
One-year, full-time programs are for students who already have significant business experience. These MBA programs focus on management skills, assuming that you already have the professional networking and extracurricular business skills covered during two-year school programs.

Part-Time MBA Programs

Most MBA students are not fresh out of college, and have professional and personal obligations that must be balanced with a college degree program. Part-time MBA programs are common throughout the country (and online), enabling working adults to qualify for new jobs or promotions without giving up their jobs or personal lives. Employers may be willing to finance part-time MBA degrees for their top employees, if it means not losing that employee's contribution at the office. And spreading the tuition costs over multiple years makes it easier for students to finance their degrees.

Online MBA Programs

If you've already launched your career or have family obligations, the online MBA may be your best option. Not only can advanced business study qualify you for higher-paying positions, but many employers are happy to partially or fully finance online MBA studies for their most promising employees. These programs are well-suited to working parents and career-track professionals; they are generally available part-time, though they are often accelerated.


Online business schools offer accelerated, streamlined, self-paced programs to meet the requirements of busy students who attend courses in their off hours. You can study finance, management, technology, or healthcare. These programs require self-discipline and commitment; they are not for people who lack motivation or time management skills.

Executive MBA Programs

Fast-paced executive MBA programs are offered at campus-based and online business schools. They're for seasoned managers or current executives who want to sharpen their expertise or add a new specialty to their existing knowledge. Some businesses will grant their employees time off to complete their executive training, and many will help to pay tuition. Campus-based executive MBA programs typically meet on weekends, whereas online courses meet on self-paced, flexible schedules. Most run under two years in length.

Other Master's Degrees in Business

For professionals seeking advanced, specialized training, there are related master's programs available online and on-campus. These include the Master of Accounting, Master of Information Technology and Commerce, Master of Finance, Master of Health Care or Hospital Administration, Master of Industrial Administration and much more. As with MBA programs, you can study full- or part-time.

Tulane's Executive MBA program. Top-ranked, Top-notch.

At Tulane, you get the best of everything. Great professors, top-ranked business school, top-ranked Executive MBA program, superior classmates with years of work experience, and a program that helps you achieve your goals within your time frame.
We know that better business knowledge means better business decisions.  At Tulane, we'll introduce knowledge, tools, methods, insights, and ideas for creative and strategic business decision making.  You'll gain the competence and confidence to make critical business and management decisions for your company.  
The Executive MBA is a program designed for busy managers, seasoned professionals, to earn a Tulane MBA degree with minimal interruption to their careers.  
  • Convenient alternate-weekend schedule
  • Broad-based curriculum completed in just 18 months
  • Choose a finance or management concentration
  • Class dates set well in advance so you can plan your schedule
  • Almost two weeks off between classes to help you manage work and travel commitments
  • Experienced classmates from diverse backgrounds and industries
  • Advanced student services, so we take care of the details, like registering for classes, and providing books, grades, billing, meals, international seminar and more
  • Global business knowledge for today's business world
In the EMBA program, you earn Tulane's globally recognized MBA degree, the only MBA degree you can earn a the Freeman School of Business.

MBA Programs

What are the different types of MBA Programs?

To help narrow the field of schools you are considering, think about the career, lifestyle, financial issues, and curriculum that are important to you.
Ranking systems are imperfect, but they can often give you a good idea of the strengths and weaknesses of each school you're considering. Browse our up-to-date list of the top 50 business schools as ranked byBusinessWeek, but don't use it as your only criterion. Different ranking systems produce different results, so the only person who can choose the very best school for you--is you.

International MBAs

For the truly global citizen and businessperson. Browse our listings and rankings of MBA programs in Asia, Australia, Europe, Latin America and North America.

Wednesday, February 16, 2011

Information sessions are open to all prospective students and are held regularly around the world. These events provide an opportunity for you to meet with our staff, learn more about MBS, our programs and our application process. The sessions include a presentation from an MBS representative, followed by a Q&A component and may include presentations from current students and MBS alumni.
General information sessions held in Australia cover all our programs. Separate information sessions are held for:
  • Our Master of Marketing program
  • Our Executive MBA (EMBA) program
  • GMAT preparation
International sessions, scheduled around MBS staff and faculty travels, cover either the full-time MBA or the Executive MBA (EMBA) programs only.

About our interviews

Interviews are not a mandatory part of the application process*, however, they do provide candidates with the opportunity to present themselves more fully to the School and to support their paper application.
MBS conducts interviews around the world. Interviews are scheduled in selected international destinations throughout the year. These interviews usually coincide with international MBA exhibitions and other in-country information sessions.
To register for an interview, please select the relevant location from the map above. You will be contacted by the MBS Marketing and Admissions office once we have received your CV and registration.

The Melbourne Business School network

Graduates of Melbourne Business School gain admission to the School’s extensive alumni network. The international network of over 10,000 alumni represents more than 50 countries, and has a far-reaching influence. Our alumni share common experiences and mutual friendships and they take pride in their achievements and in those of the School.
The alumni program serves to cultivate professional networks, support continuous learning and enhance the reputation of the School for the benefit of all MBS alumni. We assist our members as they progress through their careers and encourage all to remain active members of the Alumni Association.
Features of our alumni program include:
  • active Melbourne, interstate and international alumni chapters
  • on-line Alumni Directory to facilitate searches of alumni by name, year, industry and job function
  • Thought Leader Forums and professional networking events
  • alumni news, message board and mail groups to provide alumni with the opportunity to communicate with colleagues
  • annual reunions
  • calendar of alumni events and activities
  • career program for alumni including access to our database of selected companies and search firms
  • access to selected research from MBS and other institutions
These initiatives are designed to ensure that we contribute to the management education needs of our alumni long after they have graduated, as well as providing alumni with the opportunity to continue their support of the School.

Marketing programs

Melbourne Business School's Master of Marketing and Postgraduate Diploma in Management (Marketing) programs equip graduates with the knowledge and competence to advance their marketing career, move into a professional marketing position or enhance their existing skills.
All MBS Marketing programs are delivered by the same internationally renowned faculty who teach on the MBA program. The learning experience includes syndicate work, case study review and dynamic classroom discussion. Students learn immensely from interaction with their peers who are drawn from a diverse range of backgrounds and industries.

Build your brand with the MBS Master of Marketing

As firms demand answers and accountability from their marketing departments, marketing professionals see the need for professional qualifications of the highest standard.
Successful marketers today must understand the traditional domain of marketing but they also require the skills to manage and lead teams, to communicate effectively in the language of economics, finance and organisational change, and to understand the implications of the environmental change with which they are confronted. The Master of Marketing program builds these skills by providing students with an understanding of:

  • principal business functions including accounting, economics and management
  • the changing nature of marketing management theory and practice
  • the structure and operation of markets in dynamic, global, information intensive environments
  • the cutting edge concepts, processes and managerial frameworks of marketing
  • the competence to apply tools and techniques for marketing analysis, planning, implementation and evaluation.
By utilising the full range of teaching and learning approaches, including lectures, seminars, published and ‘live' case studies, site visits and applied projects, Master of Marketing students are provided with the critical knowledge and capabilities for leading and managing teams, and for communicating across multiple business functions.
The Master of Marketing degree is intended for intelligent, ambitious and committed people who are exploring or developing career opportunities in the marketing profession, or who work closely with marketing professionals in their management roles.
As you make important decisions about postgraduate marketing education, please come and join us at one of our Information Sessions. This is a great way to meet faculty and current students, mix with other prospective students, and ask any specific questions you might have.

mba subject

This subject takes a strategic approach to creating a competitive advantage through marketing. It seeks to familiarise students with the challenges of marketing analysis, planning and implementation in a variety of settings. It also seeks to demonstrate the role of marketing, and marketing thought in other areas of business activity, particularly in more general business strategy.

Data and Decisions

Many decisions require analysis of data. This subject covers the use of statistics and graphs, the fundamentals of probability and risk, and decision-making tools and models such as regression analysis. The subject is focused on applications and decision-making rather than being oriented towards theory.

Managerial Economics

This subject is an introduction to the core concepts in economics that are of particular use in managerial and strategic decision-making. Included are the concepts of economic value created and added value, predicting the outcomes of negotiations, the basic workings of markets, using innovative pricing for profit and the delivery of consumer value, and the interactions amongst firms and markets. A particular focus is how the forces of competition drive pricing outcomes and how these impact upon competitive strategy. Use is made of game theory to which students will receive a thorough introduction.

Economics and Public Policy

Government policies impact on managerial decisions and, in particular, daily investment choices. In order to predict, and where possible to moderate, the impact on businesses of such policies, managers need to understand the decision making environment in which governments operate. In areas such as international trade, taxation, and financial markets, the decisions made by governments are fundamentally economic in nature. This subject teaches students how to evaluate and understand such economic policies.

Managing Processes

In a dynamic, competitive world, a firm’s effectiveness depends significantly on how well its resources are managed. Managing a firm’s critical performance dimensions – cost, quality, speed, flexibility, and innovation – requires a thorough understanding of both the physical and information processes that are required for developing and manufacturing products and delivering them to the customers. This subject aims to provide the fundamentals that are essential for all students to improve their understanding of management of operations. It focuses on managerial tools for understanding the processes, and prepares managers to use the results of analysis to constantly improve the firm’s operational performance.

Financial Management

This is an introduction to financial management and modern corporate finance. Students will gain a basic knowledge of discounting and interest rate mathematics, capital budgeting, portfolio diversification, and capital structure decisions. Students will acquire an understanding of the scope and content of the field of business finance.

The World of Management (integrated)

Core subjects

The World of Management is an intensive one week course which introduces students to some of the central ideas and approaches to understanding management and developing managerial skills. The subject provides an overview of management and a set of tools for students to enable them to manage themselves through the MBA program and improve their effectiveness at work.
The subject emphasises four aspects: Personal Development, Perspectives, Periods and Processes. The personal development section will enable students to build on their personal management and interpersonal skills. The second aspect explores the various perspectives that are taken in understanding management issues. Different disciplines such as finance, marketing and human resources often take different approaches to analysing issues. Also, stakeholders in the community have varying views about management and their actions and the subject raises these perspectives and provides avenues for integrating them. The third aspect is concerned with how management has been viewed at different periods in time, and how some of the original management models have been built on to improve management understanding, while others have been discarded as fads. The fourth aspect will emphasise learning processes and help students look at different ways of gathering and analysing data, making decisions and deriving the most benefit from these different approaches.
Students should note that World of Management is week long intensive subject that runs from Monday morning to Friday afternoon. The subject is compulsory and working students will need to take leave from their organisation in order to participate.

Financial Accounting

Accounting plays a dual role in an organisation: it provides relevant information to both external users (financial accounting) and internal users (management or cost accounting) to assist them in decision making. The course aims to provide an understanding of both of these roles and the interface between them. The financial accounting part of the course will cover the elements of the traditional accounting system, the measurement of profit, the valuation of assets and liabilities, the elements of owner’s equity, the estimates and choices inherent in modern accounting treatments, and an introduction to the use of financial accounting information in measuring the performance and financial strength of an organisation. The management accounting elements of the subject will deal with the internal planning and control function, the nature of costs and their behaviour, cost-volume-profit relationships, the behavioural aspects of management accounting, and an introduction to costing systems and budgeting.

Managing People

To help people perform well at work, managers need a sound understanding of why individuals behave the ways they do and how people behave in groups. This subject uses the discipline of organisational behaviour to provide insights into individual personality differences, what motivates people to work, what factors produce job satisfaction, and why people in organisations have difficulty in communication. Students explore the critical factors involved in organisational change, the bases of leadership and power, and how work-based groups affect individual and organisational effectiveness.

Marketing

The Marketing subject focuses on the challenges management faces in developing and implementing a successful marketing program. The importance of marketing arises from its role as the boundary function between the organisation and the marketplace. Changes in the market require changes from the company. Similarly, changes made by the company create changes in the market.

mba Experience

Syndicates
Postgraduate study is intensive and requires rigorous application from all students. By working in syndicates, students undertake their assignments by drawing on the varied skills and expertise of people in their group. A syndicate is a group of students from diverse backgrounds, who are assigned to work together on material covered in a particular subject. Syndicates work on tasks such as preparing cases for discussion in class, or completing assignments based on current issues in real organisations, which could range from small businesses to multinational corporations.
Case studies
Melbourne Business School programs strive to be current and relevant. The curriculum draws upon the experiences of Australian and other companies operating internationally, including in the Asia-Pacific region. To support this approach, teaching staff have access to over 350 case studies which have been developed at Melbourne Business School. The number of cases is continually growing, most often through faculty members’ interest in a particular industry. The School’s Case Study Library also holds cases produced by other leading business schools, including a very large collection of Harvard Business School cases and other teaching materials, for which it is the sole distributor in Australia.
Assessment
Subjects are assessed through a combination of individual and group assignments, examinations, contribution to class discussion and presentations. Students are notified at the beginning of term as to how each subject will be assessed.
Student life
Outside the classroom, many students form groups to organise a wide range of activities. These may include assistance with orientation for new students, participation in a Guest Speakers’ Program (which brings business and political leaders to the School for seminars) or involvement in a variety of social events. In addition, there are numerous student clubs and societies ranging from Women and Management, Finance, Management Consulting, Entrepreneurial Challenge, Community Action and Debating through to recreational activities such as golf, skiing and wine appreciation. In 2002, students founded a "Rainmakers Club" for those interested in marketing.
Although they often have less time than full-time students to devote to extra-curricular activities, there is a strong presence of part-time students throughout the School’s clubs and societies. This interaction between classes benefits everyone, the time devoted by the full-time students supports the breadth of activities while the longevity of part-time students in the School provides valuable continuity over time.

Full-time MBA

MBA

The full-time MBA program offered by Melbourne Business School is one of the most highly-regarded and prestigious MBA courses in the world. It is internationally recognised for its high quality teaching using a wide variety of methods. The program is academically rigorous, with a wide range of electives.

The Melbourne MBA has been designed to promote career development and help students build their personal and leadership skills. Through this process, they extend their technical knowledge and gain access to networks vital to being a successful manager.
Melbourne Business School focuses on cutting-edge management themes in a well-structured, pro-active and collaborative study environment, using cases and teaching materials focusing on Australian, Asian and global issues.
The Melbourne MBA is the start of a lifelong process of career development and advancement which combines what has been learnt in the classroom with the extensive and valuable global network of contacts that are formed. It is therefore not surprising to find Melbourne Business School alumni in the top echelons of business and government administration around the world.

About our programs

For over 40 years, Melbourne Business School has been inspiring students to achieve business and academic excellence. Our programs foster the highest levels of leadership, give students the skills they need to shape the future, and address the critical issues being faced by managers in workplaces today. For information about our postgraduate management degree programs, please select from the options below:

Wednesday, February 9, 2011

Technology Scouting

Technology Scouting can be regarded as a method of Technology forecasting or in the broader context also an element of corporate foresight.At the same time Technology Scouting also contributes to Technology Management by (1) identifying emerging technologies, (2) channel technology related information into an organization, and (3) in a corporate context supports the acquision of technologies.

Definitions

Technology Scout;

 The technology scout is either an employee of the company or an external consultant. He or she may be assigned part-time or full-time to the scouting task. The desired characteristics of a technology scout are similar to the characteristics associated with the technological gatekeeper. These characteristics include being a lateral thinker, knowledgeable in science and technology, respected inside the company, cross-disciplinary orientated, and imaginative.

Technology Scouting:

 Technology scouting is a systematic approach by companies whereby they assign part of their staff or employ external consultants to gather information in the field of science and technology and through which they facilitate or execute technology sourcing. Technology scouting is either directed at a specific technological area or undirected, identifying relevant developments in technological white spaces. Technology scouting relies on formal and informal information sources, including the personal networks of the scouts.

Technology Management MBA

These days, technology plays a vital role in any business, and this is why companies are always on the lookout for qualified and skilled technology professionals to enhance this side of business. Technology is an invaluable yet complicated area of business, and in most companies technology is at the core of the business playing a pivotal role that can affect all other areas of the business. A Technology Management MBA is a valuable qualification for anyone wishing to break into technology management for a company and for those wishing to work in a high level position for a technology company.
Online Technology Management MBA programs are available from a number of institutions, and are offered on a schedule that enables learners to continue with their careers without disruption and fit the studying in with their current jobs. You will learn all of the same skills and enjoy the same knowledge with online Technology Management MBA programs as you would with full time or part time programs, and you can enjoy acquiring a range of skills and abilities that will enable you to perform with confidence and competence in this area.
A position in technology management and administration in the business world could be a very rewarding and lucrative one, and for those wishing to progress within this field a Technology Management MBA could prove the ideal qualification. Those wishing to break into this area of business management will also find the Technology Management MBA program invaluable. It will prepare those new to this environment for a long and successful career, and will enable learners to acquire a wide range of valuable skills as well as gaining the necessary knowledge to perform with confidence and competence in an often complicated and challenging environment.
For those already working in technology – whether for a technology firm or whether in a technical position within a general business – the Technology Management MBA could be the stepping stone to success that you have been looking for. With this qualification under your belt, you can prove to employers that you have what it takes to move on to a higher level position within a technology management setting.

(MBA) Technology

Technology Management is set of management disciplines that allows organizations to manage its technological fundamentals to create competitive advantage. Typical concepts used in technology management are technology strategy (a logic or role of technology in organization), technology forecasting (identification of possible relevant technologies for the organization, possibly through technology scouting), technology roadmapping (mapping technologies to business and market needs), technology project portfolio ( a set of projects under development) and technology portfolio (a set of technologies in use).
The role of the technology management function in an organization is understand the value of certain technology for the organization. Continuous development of technology is valuable as long as there is a value for the customer and therefore the technology management function in an organization should be able to argue when to invest on technology development and when to withdraw.
Technology Management can also be defined as the integrated planning, design, optimization, operation and control of technological products, processes and services, a better definition would be the management of the use of technology for human advantage.
The Association of Technology, Management, and Applied Engineering defines Technology Management as the field concerned with the supervision of personnel across the technical spectrum and a wide variety of complex technological systems. Technology Management programs typically include instruction in production and operations management, project management, computer applications, quality control, safety and health issues, statistics, and general management principles.[1]
Perhaps the most authoritative input to our understanding of technology is the diffusion of innovations theory developed in the first half of the twentieth century. It suggests that all innovations follow a similar diffusion pattern - best known today in the form of an "s" curve though originally based upon the concept of a standard distribution of adopters. In broad terms the "s" curve suggests four phases of a technology life cycle - emerging, growth, mature and aging.
These four phases are coupled to increasing levels of acceptance of an innovation or, in our case a new technology. In recent times for many technologies an inverse curve - which corresponds to a declining cost per unit - has been postulated. This may not prove to be universally true though for information technology where much of the cost is in the initial phase it has been a reasonable expectation.
The second major contribution to this area is the Carnegie Mellon Capability Maturity Model. This model proposes that a series of progressive capabilities can be quantified through a set of threshold tests. These tests determine repeatability, definition, management and optimization. The model suggests that any organization has to master one level before being able to proceed to the next.
The third significant contribution comes from Gartner - the research service, it is the hype cycle, this suggests that our modern approach to marketing technology results in the technology being over hyped in the early stages of growth.
Taken together these concepts provide a foundation for formalizing the approach to managing technology.

Masters of Business Administration (MBA)

MBA stands for Masters of Business Administration, and is a post graduate degree in business communication. It is also one of the most sought after degrees in the world because of its value to people in business and administration. An MBA degree can benefit those in positions in business and management, especially those in executive and managerial positions. An MBA degree from a leading institution in the US has great value throughout the world and thus there are thousands of students from various countries who come to the US for the sole purpose of pursuing an MBA degree even though their own country may offer several MBA programs.
An MBA Program offers a range of benefits for the successful applicant, including:
Business Knowledge: The MBA program and business schools give you valuable knowledge about business and all its related aspects. You learn about business strategies and concepts, not just on paper, but the training and internship required in an MBA course, teaches you how to use these skills in practical life and in day to day business operations.
Leadership Abilities: An MBA degree involves rigorous training, assignments, reports, presentations, and group projects, all of which give you the necessary abilities to handle real-life business situations. This helps to set you apart from those who do not have such expertise and can make you a leader in your chosen field.
Networking: The alliances that you form with your classmates and the network that you create is deemed as one of the most important and valuable things that an MBA program can give you. MBA graduates have often felt that the associations formed during the MBA course are resources that are invaluable and can be drawn upon for years after the MBA degree has been achieved.
Anyone thinking of applying for an MBA program could benefit greatly from learning more about the program beforehand, and finding out what an MBA is all about as well as what MBA institutions are looking for in applicants. This site aims to teach you about various aspects of the MBA program, enabling you to make a more informed choice and to be more prepared for what to expect.

these days, technology plays a vital role in any business, and this is why companies are always on the lookout for qualified and skilled technology professionals to enhance this side of business. Technology is an invaluable yet complicated area of business, and in most companies technology is at the core of the business playing a pivotal role that can affect all other areas of the business. A Technology Management MBA is a valuable qualification for anyone wishing to break into technology management for a company and for those wishing to work in a high level position for a technology company.

The Basics of MBA

rack Your Spending

Because those little things—such as the morning cup of coffee—add up, Jerrold Mundis, author of How to Get Out of Debt, Stay Out of Debt, and Live Prosperously (Bantam; January, 2003) suggests keeping tabs on every penny you spend for at least 30 days, ideally for three months. Include everything from laundry to Starbucks (SBUX) to renting videos. That will help you realize how many costly things you could do without. "Just doing this reduces expenses by 10% per month," says Mundis.
Write out a detailed budget for yourself and decide exactly how much money you need to allocate for necessities (food, utilities, shelter, commuting, etc.), says Jason Rich, series editor of Entrepreneur magazine's Personal Finance Pocket Guides. Don't forget to include a column for miscellaneous things such as dental work, auto repairs, or travel expenses for a job interview. "It might be a cliché, but expect the unexpected," says Michael Scrafford, a second-year student at Kenan-Flagler. He suggests thinking of your tuition as only 50% of the B-school tab. The other 50% is for living expenses and all of these other costs that you might not have even thought about before returning to school.

Keep It Simple

Think about ways you can cut back on the unnecessary stuff. "Do you really need cable?" asks Rich. In fact, Carnegie Mellon's Lack says you should consider making a simple home for yourself for the two years in B-school. Forget video game consoles and stereo equipment, she says, because you'll rarely be in your room anyway.
Lack even suggests that graduate students consider getting a roommate to divvy up expenses. This might not be the right choice for married couples, but usually one spouse works while the other attends B-school. In those instances, the spouses should stretch any income that's coming in as much as they can.
Experts remind students that they can save money and still have fun. One route to affordable good times is taking advantage of student discounts and free cultural activities on campus or in the city or town where you're studying, says Mundis. Learning to cook and making meals at home is almost a requirement, say students. And life's luxuries—from name-brand cereals to flat-screen TVs—will have to wait until after grad school.

Families Face Special Problems

One Kenan-Flagler student/mother, Patrycja Krzok, found that caring for her son's financial needs was a challenge. Student loans don't factor in children. She has to pay more for medical insurance to get him covered, too, and he needs supplies for school. That's not to mention the usual food and shelter required for everyone, which is more expensive for families. Even Krzok's books were not covered by her loans, and they often cost up to $400 for each modular. Her son's grandparents pitched in to help her make ends meet for him, and she tried to get student loans to cover as much as possible. Krzok advises anyone entering school with a family to start living on a reduced budget even before B-school, so everyone can adjust to the new lifestyle—and you can determine how much you're really going to need.
Don't be too arrogant or too afraid to ask for help. Talking to an accountant is a great idea, says Rich, because a professional can advise you on how to get rid of debt, set up a budget, and understand the tax benefits to being a student (BusinessWeek, 2/20/07).

Keep the Long View

Most people who go back to school for an MBA are looking for a lifetime of benefit from the degree. "You will come out of it alive," says Krzok. "It's about short-term sacrifices for long-term gain." Tuition may be upward of $80,000, rent could be well over $1,000 per month (even more at urban campuses), and dinners out could cost hundreds. But an enriched mind, after all, is priceless.