Sales and Marketing Communications: Quick Tips

That Personal Salesmanship plays a critical role in closing any sale is a given; however, the communications that commonly support a company's Sales and Customer Service efforts are the primary means for initiating and managing selling relationships.

In this series of Postings, we looked at several common Sales and Marketing Communications that generally support a company's sales efforts. Obviously, these types of communications must be well-written, but they also need to be upbeat, focused on specific customer issues, and proactive in tone.

That said, keep the following "quick tips" in mind when drafting Sales and Marketing Communications:

*Sales and Prospecting Letters - Write clearly and with clear intent. The aim is to establish credibility and schedule a face to face meeting.

*Estimates - Always formalize estimates in writing. "Calculate" costs, use realistic time frames and include all obvious and hidden costs.

*Proposals - Start with an estimate then expand. Outline your approach, the benefits of this approach, your experience or expertise in handling similar situations, and any testimonials or references relating to your ability to do the job.

*Price Lists, Quotes, and Bids - Price Lists and Quotes tend to reflect standard prices for goods and services. Bids are tailored to specific customers and are usually submitted as entries in a competitive process.

*Customer Service Letters - Be personal and express a helpful and empathetic tone. Summarize the problem as defined by the customer, offer a mutually acceptable solution, and include a follow up date.

*Advertising And Promotional Materials - The writing of Advertising Copy and the design of most Promotional Materials is a Specialty best left to those with skill and training in these areas. In the absence of in-house expertise, consider contracting with outside Marketing Professionals.

For more detail, please refer to the individual Postings and Links on these topics. Also, an online search or a browse through titles available through http://www.amazon.com/ (or other like sources) will yield many publications with specific examples and templates.

Jack