Monday, March 14, 2011

Using Social Media Marketing

Facebook now has more than 500 million registered users. Twitter has over 175 million. Obviously Facebook and Twitter are not the only social networking sites floating around the internet but they're the two I focus most of my time on and I recommend you do too. Having said that don't neglect the others; using services like ping.fm you can update all your social networks together.
Using social media for marketing is not at all a new concept. Online marketers have been engaged in it since the social networks first went up. What's really scary is that we haven't yet seen the potential of social media marketing. Yes, online marketers are getting great results from it but they are only at the tip of the iceberg. Social media sites are continuously evolving and developing. It's this nature of constant change that makes it a very effective marketing tool. As people and technology progress, their needs also progress. And social sites are great places to watch out for these trends of progress. If you can see the trends, then you can plan and devise an appropriate online marketing plan.
It is impossible to resist the pull of these social media sites especially if you are an internet marketer and entrepreneur. The users of these social network sites are exactly who you need to build your business, increase your profits and solidify your online reputation. If you know how to get to these people using social sites, then you can make a lot of money online!
Social Media Marketing
It's a fact; social media marketing is taking the internet marketing industry by storm. To see the evidence, all you need to do is go online and browse away. Go to your favorite blog and most likely there is a Facebook or Twitter icon and link somewhere on the page. There might also be a Flickr slide show on the sidebar. Visit websites, whether they are owned by individuals or giant media companies, chances are there's a swarm of "share this" links and icons incorporated into their content. "Share this" links and icons allow you to share the content on sites like Digg, Stumbleupon, Reddit, Delicious, Facebook, Twitter and a bunch more.
Social Media Marketing Strategy
The strategy you use in utilizing social media marketing depends on a lot of factors such as the niche of your website, the nature of the products and services you are selling, and the characteristics as well as locations of your targeted traffic. However, it is a must that you create a profile for your business on networking sites like Facebook and Twitter. Once you are done, you then start conversing and connecting with established as well as potential customers. Make it as easy as possible for visitors of your website to share your content by integrating bookmarking buttons on them.

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