Whether a book is traditionally published or self-published, part of the author's responsibility is marketing and promotion. Some writers choose to hire professionals to assist with their marketing efforts. It is important to carefully consider and identify what outside support (if any) will benefit your book sales and grow your platform.
PUBLICISTS
A publicist will research appropriate media to contact, write press releases and other promotional material, prepare press kits and submit pitches to radio, television, and print. If your book has serious media potential a publicist is an excellent investment. I suggest pay-for-placement publicists, such as Annie Jennings PR, that only charge a fee once they acquire media coverage for you.
RADIO & TV SATELLITE TOURS
Companies that specialize in booking radio and/or television satellite tours can help you plan an effective campaign. Radio "tours" are usually conducted by telephone from your home or office. They may be scheduled over a period of time or all on the same day. Live interviews for TV satellite tours are recorded all in one day at a local television studio by connecting you to stations and their affiliates across the country. A twenty-market radio tour may cost between $3,000 to $5,000, while a television satellite tour averages around $15,000 (ten-market tours may be negotiated for around $10,000). A few of the well-known operators are: On The Scene Productions, Planned Television Arts, and Newman Communications.
LECTURE AGENTS
A lecture agent will work on your behalf to obtain paid speaking engagements at universities, organizations, and conferences. The cost for these services is usually 25% to 30% of your speaker's fee. The Lecture Bureau specializes in working with author-speakers.
BLOG TOURS
Blog tours are virtual "appearances" on blogs that are synergistic with the book you are promoting. Blog tours may include interviews, book reviews, giveaways, or guest author articles. Fees for blog tours run from $200 to $4,000. Check out BuzzAuthor for blog tour services.
TRADITIONAL BOOK TOURS
If you are planning a traditional in-store book tour, Authors on Tour will contact bookstores and arrange appearances and book-signings across the country.
Strategy-In-Action Assignment:
1. Design a marketing strategy and publicity campaign to promote your book
2. Determine which elements of your plan will benefit from professional help
3. Select the professionals you will work with, and implement your campaign!
PUBLICISTS
A publicist will research appropriate media to contact, write press releases and other promotional material, prepare press kits and submit pitches to radio, television, and print. If your book has serious media potential a publicist is an excellent investment. I suggest pay-for-placement publicists, such as Annie Jennings PR, that only charge a fee once they acquire media coverage for you.
RADIO & TV SATELLITE TOURS
Companies that specialize in booking radio and/or television satellite tours can help you plan an effective campaign. Radio "tours" are usually conducted by telephone from your home or office. They may be scheduled over a period of time or all on the same day. Live interviews for TV satellite tours are recorded all in one day at a local television studio by connecting you to stations and their affiliates across the country. A twenty-market radio tour may cost between $3,000 to $5,000, while a television satellite tour averages around $15,000 (ten-market tours may be negotiated for around $10,000). A few of the well-known operators are: On The Scene Productions, Planned Television Arts, and Newman Communications.
LECTURE AGENTS
A lecture agent will work on your behalf to obtain paid speaking engagements at universities, organizations, and conferences. The cost for these services is usually 25% to 30% of your speaker's fee. The Lecture Bureau specializes in working with author-speakers.
BLOG TOURS
Blog tours are virtual "appearances" on blogs that are synergistic with the book you are promoting. Blog tours may include interviews, book reviews, giveaways, or guest author articles. Fees for blog tours run from $200 to $4,000. Check out BuzzAuthor for blog tour services.
TRADITIONAL BOOK TOURS
If you are planning a traditional in-store book tour, Authors on Tour will contact bookstores and arrange appearances and book-signings across the country.
Strategy-In-Action Assignment:
1. Design a marketing strategy and publicity campaign to promote your book
2. Determine which elements of your plan will benefit from professional help
3. Select the professionals you will work with, and implement your campaign!
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