Before you decide you want to be the face of your business, you must consider the impact this may have on your brand and your self. Perhaps connecting your face to your brand is part of a strategic promotional campaign you want to launch, perhaps you just feel as if no one can do it like you can. What ever your reasons, be aware that linking you and your business inextricably binds the two of you. If you are unable to continue being the face, then this could affect sales. If you do something in your personal life to jeopardise your name, this could affect sales. Likewise if your business attracts negative attention gets involved in shaky business practice, it is your name that will be dragged through the mud. So think twice before you make the decision to become the face of your business.
If you have decided to make the leap and become the face of your business, here are some tips on how to achieve it.
- Your Story
Perhaps the way you started your business in an inspiring story. Did you overcome personal odds to achieve your dream? Did you have to fight somehow for what you have built? Did you start from a simple situation? If you have a story to share, then share it. People love to connect with business owners that overcome the odds to succeed.
Your story will lend your brand a warmth and meaning that can be attained in no other way. IF people connect with you, they will connect with your business.
- Character
If you are not entirely comfortable putting your own face or persona on your brand, or perhaps you don't feel you have the right amount of pizazz, then why not create a fictional one? Developing a caricature of someone real has proved to be an effective method for many others.
Get a designer to create a friendly or funny image that you can use. Imbibe this character with exaggerated features of your own personality. Develop a catch phrase or lingo and attach it to your brand.
Putting a character face on your brand will differentiate your business from any other. A humourous or friendly image will put your customers at ease and make your business approachable. This technique is an effective way to reach out and connect with your market.
- Approachable
Sometimes putting a face to a name makes the difference to how you connect with your target market. For example if you are an accountant or real estate agent, putting your name and face to your business is a great way to differentiate your company from any other. It helps people to place your business in their minds in a comfortable way. They will remember your face, above a name or words.
People will feel more comfortable and perhaps more inclined to call you for business if they feel they know you. Using your own face on your brand works almost like a personal reference, it makes your face familiar, and this can suggest trustworthiness and friendliness. These two things are very valuable assets for local and national businesses.
Becoming the face of your business is one of the many marketing methods you can employ to get attention in the market place. Along with this tactic, you can also follow up by handing out free promotional gifts, carrying out a direct marketing campaign and developing a loyalty system for existing customers. Together these methods will provide your business with exposure and begin the journey of brand awareness in your target market.
If you have decided to make the leap and become the face of your business, here are some tips on how to achieve it.
- Your Story
Perhaps the way you started your business in an inspiring story. Did you overcome personal odds to achieve your dream? Did you have to fight somehow for what you have built? Did you start from a simple situation? If you have a story to share, then share it. People love to connect with business owners that overcome the odds to succeed.
Your story will lend your brand a warmth and meaning that can be attained in no other way. IF people connect with you, they will connect with your business.
- Character
If you are not entirely comfortable putting your own face or persona on your brand, or perhaps you don't feel you have the right amount of pizazz, then why not create a fictional one? Developing a caricature of someone real has proved to be an effective method for many others.
Get a designer to create a friendly or funny image that you can use. Imbibe this character with exaggerated features of your own personality. Develop a catch phrase or lingo and attach it to your brand.
Putting a character face on your brand will differentiate your business from any other. A humourous or friendly image will put your customers at ease and make your business approachable. This technique is an effective way to reach out and connect with your market.
- Approachable
Sometimes putting a face to a name makes the difference to how you connect with your target market. For example if you are an accountant or real estate agent, putting your name and face to your business is a great way to differentiate your company from any other. It helps people to place your business in their minds in a comfortable way. They will remember your face, above a name or words.
People will feel more comfortable and perhaps more inclined to call you for business if they feel they know you. Using your own face on your brand works almost like a personal reference, it makes your face familiar, and this can suggest trustworthiness and friendliness. These two things are very valuable assets for local and national businesses.
Becoming the face of your business is one of the many marketing methods you can employ to get attention in the market place. Along with this tactic, you can also follow up by handing out free promotional gifts, carrying out a direct marketing campaign and developing a loyalty system for existing customers. Together these methods will provide your business with exposure and begin the journey of brand awareness in your target market.
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