Thursday, March 31, 2011

How Online Stores Have Adapted to the Way People Search

Buying a gift for a friend can be troublesome at the best of times. Even a good friend can surprise you with their hobbies, likes or tastes in music and so whenever it comes to choosing a present for a special occasion many of us spend hours walking around the shops in our local mega-mall strolling around aimlessly. Sometimes we'll pick something up because on the face of it it looks like a fantastic gift, unusual or quirky. Then we realise it's just naff and probably a little bit tatty.
What we sometimes consider to be 'retro' can, on reflection just be old. Although we may feel we're appealing to a person's inner child we may actually be buying them some cheap re-produced imported knock-off. Then we're just going to feel very bad indeed.
Then we make the cardinal sin. The easy get-out. We get dazzled by "purchasing paralysis" and fall back on that trusty parachute for everyone stuck for an idea - the gift certificate. But then we've got other things to consider such as "how much?", "where from?" and "what for?"
If we buy a book certificate, are we telling them they should read more? Is buying certificates for clothing an indication that we feel they don't dress right?
Well luckily there are ways these days to satisfy the needs of even the most fussy of people and that's through a vast network of websites which have the sole intention of helping you make a decision. You see, the Internet is vast and it has a lot of information swimming around from people of all walks of life and all ages and they all leave a footprint.
People buy things and Google knows what they are buying due to its vast database of searches which builds every day. It tells you how things are trending and what's popular right at this very moment. Given this information there are loads of sites that are now springing up to help the hapless gift buyer make a choice that will be loved by the recipient.
To find such sites you again head off to Google and try a few searches. For example, as a man looking to buy a gift for the woman in my life I might search for "gifts for her" in the hope that someone else has been doing the same thing and has come up with some ideas. It would appear that this is a good move as the niche nature of the web together with the way Google works means that the number of searches made for this particular combination of words together with people noticing this and creating sites to feed that need is increasing.
And this is the same whatever you're looking for these days, search is evolving to the point where people aren't just looking for products or services, they're actually searching for solutions to problems and actually typing those problems into Google.
Google is becoming the best place to find answers to questions as well as finding the cheapest place to buy a book and as it learns from the way we all use it, this can only get better for the consumer and the site owner looking to fill that hole

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