Getting your subscribers to open your emails should really not be any different to getting your readers to click on your article title to open your article to read it.
The importance of both is very tangible because if your articles or emails do not get opened initially then you really need to be looking at your titles. Are they attractive enough or do they convey a benefit to your reader or subscriber?
It goes without saying that if your email subject lines do not get clicked on then your emails will not be read and whatever message you had in that email will not be seen by your subscriber and they will not be able to take whatever action you indicated in your email. Getting your e-mails opened by your subscribers is crucial to the success of your online business.
Let's now look at three major areas to help get your emails opened by your subscribers so they can take action.
1. Avoid using hypey subject lines
We have all received spammy messages at one time or the other and have become a little better at spotting them from the email subject lines. If your headline looks hyped up or spammy in any way then your subscriber is more likely to consign your email to their spam box than click on it to read it.
A couple of these sort of subject lines to your list could result in them unsubscribing or they just ignore your emails. You really don't want that to happen to you.
2. Make your email subject headline appropriate to your subscriber list. If they joined your list to learn how to ski then it makes sense to include the relevant keywords they expect to receive in messages you send to them. Always answer the question 'what's in it for me' and this will get you more opens.
3. Test your emails before you send them out
Most email marketing services have a facility on their autoresponder that allows you to check your email before you send it to your subscribers. It is very good practice for you to send your emails to yourself so that you can see what your email would look like to your subscriber. You can now ask yourself, would my subscriber want to click on the subject line to read my email?
4. Do not mislead your subscriber
How many times have you received an email that says something like 'you have made a sale ' but when you open the email you find out that you have not made a sale and instead the email is trying to sell you something.
This can be quite annoying. No doubt your subscriber will feel the same way if you send them this kind of email. Rest assured, your email open rates will fall. If your subscribers stop opening your emails because of misleading email subject lines then you lose the opportunity of explaining to them what you have for them in your email and more importantly how it will benefit their business.
Want to learn how I use articles like this to build a list of responsive subscribers?The importance of both is very tangible because if your articles or emails do not get opened initially then you really need to be looking at your titles. Are they attractive enough or do they convey a benefit to your reader or subscriber?
It goes without saying that if your email subject lines do not get clicked on then your emails will not be read and whatever message you had in that email will not be seen by your subscriber and they will not be able to take whatever action you indicated in your email. Getting your e-mails opened by your subscribers is crucial to the success of your online business.
Let's now look at three major areas to help get your emails opened by your subscribers so they can take action.
1. Avoid using hypey subject lines
We have all received spammy messages at one time or the other and have become a little better at spotting them from the email subject lines. If your headline looks hyped up or spammy in any way then your subscriber is more likely to consign your email to their spam box than click on it to read it.
A couple of these sort of subject lines to your list could result in them unsubscribing or they just ignore your emails. You really don't want that to happen to you.
2. Make your email subject headline appropriate to your subscriber list. If they joined your list to learn how to ski then it makes sense to include the relevant keywords they expect to receive in messages you send to them. Always answer the question 'what's in it for me' and this will get you more opens.
3. Test your emails before you send them out
Most email marketing services have a facility on their autoresponder that allows you to check your email before you send it to your subscribers. It is very good practice for you to send your emails to yourself so that you can see what your email would look like to your subscriber. You can now ask yourself, would my subscriber want to click on the subject line to read my email?
4. Do not mislead your subscriber
How many times have you received an email that says something like 'you have made a sale ' but when you open the email you find out that you have not made a sale and instead the email is trying to sell you something.
This can be quite annoying. No doubt your subscriber will feel the same way if you send them this kind of email. Rest assured, your email open rates will fall. If your subscribers stop opening your emails because of misleading email subject lines then you lose the opportunity of explaining to them what you have for them in your email and more importantly how it will benefit their business.
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