Release time - The top of a press release should either have "FOR IMMEDIATE RELEASE" or an embargo date listed (EMBARGOED UNTIL DATE) if the news isn't to be published immediately.
Headline - The headline is like the title of your press release. It should grab the reader's attention, make them want to click or read more, and still manage to introduce the news angle itself.
Summary - Press release summaries are popular in online press release distribution. This should be a two to four sentence summary of the news, expanding on the headline but not as detailed as the press release body. When using offline press release distribution methods, this can be substituted with a one-line sub-heading.
Dateline - The dateline of a press release comes directly before (but on the same line as) the opening body paragraph. It will include the hometown of the company issuing the news release as well as the release date.
Press Release Body - The first body paragraph of a press release should briefly answer the questions of who?, what?, when?, where?, and why?. Following paragraphs will include supporting details and often a quote from a representative of the company.
Boilerplate - A press release boilerplate is a short backgrounder on the issuing company, person, or organization, generally no longer than one paragraph.
Call to Action - The call to action invites the reader to get in touch with you for any additional details they may need in writing a story.
Contact Information - At a bare minimum include a media contact name, phone number, and email address. It never hurts to include a mailing address, cell, or fax number as well.
Closing - All news releases should contain a closing mark (often ### or -30-), which signifies to the reader that there's nothing more to come.
No comments:
Post a Comment