Thursday, February 3, 2011

Industry Expertise

Advertising Agencies
A New York based public relations agency, T.J. Sacks & Associates has been retained by several advertising agencies to help them develop top-of-mind awareness and to attract new clients. On behalf of our ad agencies, we work with media to speak to varying audience from CEOS to product managers, from retailers to luxury good conglomerates. In each instance, our communications messages bring strength and clarity to our clients' marketing goals.
We understand how to promote a service industry, such as advertising, and are adept at developing and positioning its strengths to its publics.
Client Experience
  • Hanson-Fassler
  • Post & Partners
  • Sherwood & Schneider

Authors
T.J. Sacks & Associates Public Relations has proven to be adept at promoting book authors, both self-published and those who have been published by major publishing houses. Our ability to position new authors as experts in their respective fields and thereby desirable to the media, has established T.J. Sacks & Associates as a leader in this very crowded field.
We work with authors to develop book reviews, opinion pieces, feature articles and general information that will be readily accepted and sought after by the media. We have gotten our authors in major magazines, newspapers, broadcast and Internet venues nationwide and have helped their books to climb the charts to success

Life Options Institute retained T.J. Sacks & Associates for a strategic PR campaign highlighting our e-commerce web site and newly published book, What's Next in Your Life? From day one they created and executed a national campaign with key placements in the Wall Street Journal, Reuters, USA Today and CNBC, to name a few. Due to the Agency's adept branding, writing and key relationships with the media, they were able to put What's Next in Your Life? on the map and increase our web site visits 350% in four short months.Client Experience
  • Joan Strewler-Carter & Stephen Carter, What's Next in Your Life?
  • Mary Ellen Renna, MD, Next Generation Fitness
  • Alexandra Robbins, Secrets of the Tomb
  • Elena Serova, Reflections of the Past
  • Victoria Woods, It's All About The $Money, Honey!

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