- Research, execution and fulfillment of Ross Dress for Less grand opening programs
- Assist Marketing Manager in production of all advertising
- Assist Marketing Manager with website updates and gather data on website statistics
- Maintain ongoing advertising and community programs
- Archiving all advertising
- Provide assistance/support to the Marketing Manager as directed.
- Manage Grand Opening (GO) Research and Logistics
- Manage and reconcile GO budget monthly
- Summarize real estate proposals for initial research
- Research advertising opportunities for TV, radio, online, direct mail, print, outdoor, transit and other media
- Preparation of a summary of key elements to consider in the marketing plan of a new store within budgeted guidelines.
- Develop an advertising plan for each store and review with Advertising Manager
- Coordinate meeting with Real Estate for each GO period in order to confirm cotenancy and identify construction issues and special circumstances for GO planning
- Communicate to key personnel and store management the marketing plan for each location.
- Ensure timely distribution of collateral (i.e. shopping spree kits, ribbon-cutting kits, GO memos, sign wavers, lawn signs)
- Schedule and direct initial turnover and subsequent revisions of all advertising information to the agencies
- Coordinate trafficking of all insertion orders and advertised material
- Function as primary contact for media resources; oversee all production phases to ensure accuracy and clarity
- Approve GO ads
- Shopping spree fulfillment
- Conduct an analysis of sales performance, assess media mix and compare results to budget
- Maintain archive of advertising history
- Prepare GO budget files for Advertising Manager
- Support Online Initiatives
- Assist Advertising Manager with website and Facebook updates and ensure all info is accurate
- Pull monthly website statistics including Ross pages, third party pages, email signup and gift card sales
- Act as intermediary between IT and Webmaster to resolve disruptions with email signups
- Respond to customer issues regarding email signup disruptions
- Conduct store audits for each key selling period and provide recaps and recommendations to VP and Advertising Manager
- Maintain Sustaining Advertising and Community Programs
- Code for payment all advertising invoices and reconcile with monthly media and production budgets
- Maintain monthly competitive tracking including broadcast, print, email, online and radio
- Maintain ongoing tourist advertising programs by ensuring that all information is current
- File and maintain print ads for award dinners and banquets honoring Ross executives and vendors
- File and maintain ads for shopping centers
- Explore/research vendor proposals for other advertising opportunities for Ross
- Ross 800 #
- Prepare analysis of monthly and annual call volume results
- Act as intermediary between Marketing, MIS and Store Locator Provider to resolve problems and provide date
- Prepare and send via memo store directions, store hours, and store telephone numbers to key personnel for review
- Send out to all stores annual check of current data on store locator
- Perform additional research as required (i.e., Hispanic advertising, new markets, zip code studies, new market awareness studies)
- Manage sponsorship and community event logistics
- Bachelor’s degree, marketing background a plus.
- Minimum 2 years related experience (retail, advertising or marketing)
- Strong computer skills, specifically Excel, Word, PowerPoint, and Acrobat; web and online experience are a plus
- Strong written and oral communication skills
- Strong research skills
- Ability to multi-task and work under tight deadlines
- Detail-oriented, hard-working, self-starter, collaborative
Posted by Kris Iringan
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