| Description | GENERAL JOB FUNCTIONS - Forecast the latest fashion trends, and create seasonal mood/color boards focusing on the bebe marketing campaign and stores’ product assortment.
- Source yarns, fabrics, skins and trims that address the above trends.
- Sketch designs, with specific technical details communicating clearly the vision of the product to the assistant/associate designer responsible for the category.
- Follow designs through the different stages; set up, pattern, sewing, and all the fittings from first to production, merchandising presentation, updates and changes requested by merchants, production.
- Communicate regularly with corresponding merchant/planner/production manager to resolve ongoing issues, review the business, re-evaluate priorities to address the dynamic process of stores’ sales and customers’ needs.
- Know the business, stay on top of best-sellers, worst-sellers, fabric-sales, color-sales, Open to Buy, SKU planning, etc. through regular communication with merchant/planner for the specific category.
- Coordinate efforts with merchant on all outside vendor product developments.
- Is loyal, professional, organized, flexible and hard working while employed at bebe.
- Understand the bebe customer and her dynamic needs therefore designing sexy, sellable, and exclusive products for the sophisticated, fashion conscious customer.
- Maintain the contemporary integrity of the brand while designing products that reflect the latest trends.
- Accomplish the above task while meeting merchandising/production deadlines, staying within the assigned annual sampling budget for the department, maintaining a 50% adoption rate of samples going into production.
- Provide leadership and constant feedback to the associates/assistant designers through regular and clear communication.
- Know the competition better than they know us. Regularly shop the bebe stores as well as the competitors to know our relative strength/weakness. Anticipate their next move and the general merchandising direction for future seasons.
- Maintain communication and good relations with vendors, resources, factories, and peers.
- Plans, directs and executes a comprehensive collection of sellable product for the bebe customer within the specific classification.
- Responsible for development and administration of all department responsibilities.
- Interviews and selects employees to fill vacant positions.
- Plans and conducts employee training to meet established company goals or initiatives
- Develops, implements and maintains systems to meet needs and objectives.
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